2005-2011 Jim Wavada’s Time in Enfield

Jim Wavada living in New England? Continue reading

Documentation: I found very few notes about the events described in this entry. Sue supplied a few details as well as a book of photos that she had made for my dad. I know from a note on the back of one photo that the move occurred in October of 2005, when my dad was eighty-one years old. It just occurred to me that the transition occurred around what would have been my mom’s eightieth birthday on October 2. That probably also weighed on dad’s mind as he contemplated his future. Most of the following is therefore based on my memory, which may, of course, be faulty.

I should mention in passing that during the entire period our house in Enfield was such a gigantic mess that we never invited any friends over for any purpose.


The problem: In 2005 my dad was diagnosed with macular degeneration. Since he had already lost the vision in one eye to a detached retina, his vision was quite poor at this time. He still had a car and a driver’s license, but there was no way that he could drive. His doctor had prescribe the recently authorized periodic injections that arrested but did not usually reverse the degeneration. He also certified that dad was legally blind, which was useful for tax purposes. There was virtually no public transportation in the area in which he lived, suburban Johnson County, KS. If he stayed there, he would need to depend on his friends or expensive taxis.

Six years earlier my sister Jamie had cut off contact with my dad, or maybe vice-versa. I could see no reason to involve her in the problems.

I discussed the situation with my wife Sue. She agreed that he should come to Connecticut and live near us. He could live in an apartment for a while. If and when we added on to the house (that project was described here), he could come live with us. I talked with dad on the phone about moving to Connecticut. He was surprised but pleased.

Planning the move: In 2005 I was extremely busy with several monstrous projects at TSI. At the time Sue was no longer working at TSI’s office (explained here). She spent quite a bit of time with her father-in-law, Chick Comparetto. Sue helped dad pick out an apartment. I cannot remember whether he came out to Connecticut. She might have just described the choices to him over the phone. At the time Enfield had a few rather large apartment complexes and a greater number of smaller ones. If the search was expanded to the neighboring towns of Suffield, Longmeadow, Somers, and East Windsor, the selection would be much larger.

Fox Hill was an easy drive from our house.

I was not involved in this process. I am pretty sure that dad ruled out Bigelow Commons because he could not abide the notion of living in what was formerly a carpet factory. Instead he chose Fox Hill, which was near the corner of Elm St. and Elm St.1

My dad wanted me to come to Kansas City and drive his Ford Taurus back to Connecticut. He knew that my Saturn was pretty old, and he wanted to give me the Taurus, but I did not want it. At the time the Saturn suited my purposes. When I eventually abandoned the Saturn I wanted to pick out my own car. Furthermore, I could not afford to spend several days getting the car to Enfield. So, on my advice he sold it. I don’t know the details.

In addition to his vision problems, my dad also had mobility issues. He had had one hip replaced, and the doctor advised him that the other hip was nearly as bad. After the surgery and therapy he could walk well enough. He could even ascend and descend stairs, but he went slowly and he need a railing.


I certainly don’t remember the chandelier.

Living at Fox Hill: Someone helped my dad pack up his belongings at his apartment. He engaged movers to take them to Connecticut. He flew to Bradley by himself. Sue picked him up at the airport.

The movers did not arrive on time. So, my dad and Sue spent an entire day sitting in an empty apartment. I am not sure where he stayed that night. There are several hotels in Enfield.

My dad’s apartment was on the first floor. Since there were no elevators, he would not accept a second-floor unit.

The apartment was not fancy. It had a bedroom, a living room, and a small kitchen. I seem to remember a picture window, too. It was at least two or three steps down from his place in Overland Park.

Sue took these two photos on the day that dad’s furnishings were due to arrive.

I had not considered it beforehand, but my dad would obviously need to do laundry. He occasionally brought a load over to our house, and one of use ran them through our washer and dryer. Most of the time he did his own laundry. He mixed everything together in one laundry bag. The closest laundry room was in the basement of another building. He had to walk there, throw his bag down to the bottom of the staircase, walk down the stairs, open the door, and go inside. The hard part was returning. He had to drag his laundry bag up the stairs.

What did he do with the pants and shirts that needed to be hung? He had them dry-cleaned. Either Sue or I took him to the cleaners, probably E-Jay’s on Hazard Ave. It was about the same distance from Fox Hill as our house was, and we drove by it almost no matter where we were going.

The machines in the laundry room at Fox Hill did not accept coins. They accepted only debit cards issued by the office at Fox Hill, which was quite a distance from my dad’s apartment. So, Sue and I would often stop by the office so that he could pay his rent or boost the balance in his laundry account.

Dad stayed at Fox Hill for more than a year, but a little later he felt that the place was becoming dangerous, and he was no longer comfortable living there. He witnessed some mild violence, and he told me that he was sure that there were drug transactions going on. I don’t know if he was right, but he definitely wanted out. I remember that he wrote a letter complaining about an incident that he witnessed and posted it on a website set up for that purpose. Soon after it was posted, several letters praising Fox Hill appeared. It appeared to me that they had all been written by the same person.

Sue once again helped dad find an apartment. I know that they drove to a house in Suffield that was renting a few rooms. He did not like it, but he did like Bigelow Commons when he finally visited it. I took him there to see it before he signed the lease. He asked me what I thought of it. I told him that if this was the same price as Fox Hill, I could not believe that he ever chose Fox Hill. He assured me that it was the same price.

I don’t know what was involved in transporting his belongings to his new apartment.


Living at Bigelow Commons: Dad’s apartment was on the second floor of the southernmost building at Bigelow Commons. There was an elevator just inside the door, and his room was close to both the elevator and the laundry room. He bought a small cart that he could put his laundry in. This was a far superior approach to what he went through at Fox Hill. He also located a dry cleaner that was within a few blocks of Bigelow.

The main reason that Bigelow was not able to charge more was probably because of its location in the middle of Thompsonville. The surrounding neighborhood could be a little rough, but the compound itself seemed plenty safe. If I lived there, I would be worried about my car being broken into or stolen. The parking lot was much more easily accessible than at Fox Hill. That was not a concern for my dad, of course. He did not have a car.

The biggest problem that my dad had at Bigelow was dealing with the windows, which were old and heavy. I could push them up and pull them down without much problem, but that was fifteen years ago. I wonder if I could still deal with them as easily in 2023 at the age of seventy-five..

Dad much preferred the atmosphere and the people at Bigelow. I don’t remember him complaining about anyone there, even the management..


Getting around Enfield: My dad was reasonably independent. I visited him once or twice a week when I was in town. We sometimes ate breakfast at his favorite place, the Farmer’s Daughter Cafe on Mountain Road in West Suffield. It was located in a small strip mall more than twenty minutes from our house. Sue sometimes joined us or took him there when I was out of town.

On most Wednesdays we would eat lunch together at Friendly’s near the Enfield Square mall. We both always ordered the same thing. He had the Senior Turkey Club Super-Melt and coffee. I had the Reuben Super-Melt and a glass of Diet Coke. The waitresses all knew us and treated us like royalty. They especially loved my dad, who insisted on paying and was a big tipper.

I always drove both of us from Friendly’s to Bigelow, but sometimes when I went to pick him up he was already at the mall. He had gone there to walk from one end to the other. He was very proud of being able to do this. He often told me that he thought that he “had a stride.”

How did he get to the mall? Enfield had a free bus service for seniors called Dial-a-Ride. He would call in to make an appointment. The bus would pick him up at the parking lot near his door and take him to the doctor’s office or any other location in Enfield.

It was a terrific service for seniors, and my dad definitely appreciated it. When you called for an appointment, you could specify the time and destination, but you could not specify the driver. My dad did not appreciate one of the bus drivers, who insisted on proselytizing his right-wing political views willy nilly to all the passengers. My dad complained about this guy almost every time that we were together.


Trying to read: After he retired my dad enjoyed four pastimes above others—golf, travel, reading, and writing. He played a lot of golf in the early years with my mom or with some friends. His hip and vision problems eliminated his favorite form of exercise, and I could not name what was second.

When mom was alive they traveled some together, but after her condition deteriorated it was difficult. After she died my dad took two big trips, one to France with a group of strangers who were part of a Catholic group and one to Ireland with Cadie Mapes, his granddaughter. I don’t know how much he enjoyed either trip. What he could get out of them was severely limited by his poor vision and his mobility issues. I know only that he loved the side trip to Normandy and had trouble getting along with Cadie in Ireland. The only trips that he made when he was living in Enfield were when dad and I attended two funerals in Trenton, MO. They have been described here.

He was able to write three books after he retired, and he was a voracious reader while he still had one good eye. The one thing that he really wanted while he was in Enfield was to be able to read books, magazines, newspapers, and the labels on items at stores. A fair amount of the time that we were together were attempts to help in this regard.

I had heard somewhere about machines that helped people with poor vision by projecting on a computer screen a greatly magnified version of something printed using closed-circuit television. We made an appointment to see one of these machines at a store in, if I remember correctly, Cheshire, CT, which was a drive of over an hour from Enfield.

For some reason we had to wait for fifteen or twenty minutes before someone could help us. There was little to do while we waited. The store had some magnifying glasses and a hand-held electronic magnifier, but that was all except for the CCTV machines.

They didn’t come with barf bags.

Finally someone was available to demonstrate how the system worked to my dad. He (or maybe it was a she) sat my dad in front of the machine and asked him to look at the screen. Meanwhile he had to manipulate the magazine, which was a few inches under the camera. My dad had been trying to do this for less than five minutes when he became physically ill. The combination of the reading and the maneuvering of the text for some reason made him nauseous.

The salesperson and I had to help him to another chair away from the machine. It took him more than fifteen minutes to regain his equilibrium. The salesperson insisted that he would get used to it, but there was no sale on that day. Dad later purchased one of those hand-held magnifiers. He brought it with him to stores

On the way back to Enfield my dad confided to me that he had never vomited in his life. What? He was in the army in the Pacific. He must have gotten some bad food or bad hooch, right? And he worked in advertising for decades. He must have had one too many at least once, right?

No, I believe him. He was a unique person. He also told me that he had never had a dream, or at least he had never awakened remembering his dream. That may have been true when he told me, but I am almost certain that he had a real doozy later.

I inherited some of his audio books.

I knew how important newspapers and magazines were to my dad. I contacted an agency that provided special radios that had someone reading articles and stories from newspapers all day long. I got one for him, and he used it for a while. I also purchased some audio books for him and kindle books that he played on his computer. I remember that I came up with a trick on Kindle that worked until they upgraded the software. I complained about it, but whoever I dealt with insisted that the feature that I employed was unintentional and would not be added back. I don’t remember the details.

Writing was another story. He had never learned to type. So, even when his vision was not too bad, he struggled with typing on a computer. I adjusted the font size of his screen so that when he wrote something it was very large. However, he was also not adept at moving the cursor around on the screen. There really was no way for him to write much or to edit what he had written on the computer. Mostly he just sent me emails. He was definitely frustrated by this.


Errands: I don’t think that I ever took my dad to see any of his doctors. He generally took the Dial-a-Ride bus or asked Sue to take him. However, I often brought him to other places. Our first stop was usually the ATM at Webster Bank to withdraw cash. This was the only use that he made of his debit card. He had plenty of spending money. He had a good pension from BMA in addition to Social Security and interest on bonds. His expenses were low, and he had excellent health insurance to supplement Medicare. When he died in 2011 I discovered that his financial situation was better than I had guessed.

If I came to see him in the morning, which I did every Sunday, I stopped at McDonald’s and picked up a sausage biscuit with egg sandwich and a senior coffee for him.

We almost always stopped at Stop and Shop. He liked the salad bar there. Although he seldom consumed anything that was green besides string beans, he filled up a large container with fruit. He always paid cash, and he never bothered with coins. When he got back to the apartment he put all the change in a big bowl.

Another common stop was CVS to pick up extra-strength Tylenol for his arthritis. I tried to convince him that Tylenol had only one active ingredient, acetaminophen, which could be purchased much more cheaply under the store’s label. He would have none of it. He was loyal to brands that worked for him. I am like that to some extent, but when it comes to drugs that must list all of the active ingredients, I go for the cheap ones that do not waste money on advertising. Especially if there is only one ingredient.

My dad printed out emails that were sent to him because it was too difficult for him to read them on the screen. I set it up for them to be printed using a very large font. Consequently he went through quite a bit of ink for his HP inkjet printer. The ink cartridges for these printers were nearly as expensive as the computers themselves. I discovered a place on the Internet where one could purchase ink for the cartridges. It was possible—but not easy—to refill empty cartridges. I did this for him for a few months. Eventually it upset him to see me spending time doing this, and he asked me to just buy him new cartridges.

After his Kansas driver’s license expired he needed to obtain an official Connecticut ID. I think that Sue helped him with this. It involved as much rigamarole as obtaining a driver’s license, maybe more.

I took dad to church every Sunday. When he lived at Fox Hill, although other churches were closer, he went to Holy Family church2 on the south side of town.

After he moved to Bigelow Commons he went to St. Adalbert’s, which was just a few blocks away from his apartment. Quite a few steps led from the sidewalk to the church. After a while he needed to use the elevator.

I would let him off, do something for a half hour or so, and then drive back to the church to pick him up. He never tried to persuade me to join him.

Every so often my dad sent me a list of groceries to order for delivery to his apartment. At first we used Pea Pod to order from Stop and Shop. When Geissler’s expanded its delivery area to Enfield, we switched to them.

Finances and taxes: Dad wrote his own checks, but he was utterly incapable of balancing his checkbook. I had to take over that responsibility before he even moved to Connecticut. I don’t remember how he provided the information to me. Maybe I did it on his computer.

I also did his taxes. They were very easy except for the first year in which he had to file in both Connecticut and Kansas. He always paid on time. I remember that for some reason he had a dispute with the IRS about his pension, which had been passed from one insurance company to another after he retired. He was upset at the insurance company more than the IRS. He was greatly relieved when the whole mess was straightened out in his favor.

I don’t know if he worked with a lawyer on this, but his personal affairs were in excellent condition at the time of his second fall.


The Lisellas built this house in 2007.

Visits to the Lisellas: My dad naturally wanted to visit his grandchildren, all of whom were living in nearby West Springfield, MA, as much as possible. My sister Jamie was living elsewhere (explained here), but her ex husband Joe Lisella and his new wife Jenna (who was thirteen years younger than Jamie), seemed happy to involve dad, as well as Sue and me, in holidays and other events.

I don’t know if my dad enjoyed these occasions or not. He was much more sociable than I ever was, but the whole thing was awkward for him. Divorce was unheard of in his family, he did not know any of the other adults in attendance, he could hear but not see what was going on, and once he parked himself in an easy chair, it was hard for him to get up. The kids, especially Gina, treated him well, but he was obviously uncomfortable. I was, too.

I don’t remember any of them visiting my dad until his last days after the second fall.


Miscellaneous memories: My dad and I sometimes watched college football games together on his plasma-screen television3. He actually listened more than watched. I remember that he used the television for several months before we realized that it was not set to show high-density programs. A simple adjustment greatly improved the viewing, at least for me.

Sue tried to involve dad in the senior social life in Enfield as she had for Chick Comparetto. Dad did not think much of Chick, but he liked some of the other people.

My dad was not much of a cook, but he used his George Foreman grill to cook steaks and chicken fillets. He loved it when we took him to a restaurant for supper. He could not read the menu, and so he usually ordered Chicken Alfredo.

Dad and I had a long-standing argument about who was the worst president of all time, Richard Nixon or George W. Bush. He said that it was Bush because he had attacked Iraq even though Iraq had done nothing to the U.S. I claimed that it was Nixon because of his needless extension of the Vietnam War, his secret war in Laos, and his overthrow of the democratically elected government in Chile.

I may have been prejudiced because Nixon was president when I was drafted. I always suspected that dad had voted for Tricky Dick in 1972 and was therefore sheepish about criticizing Nixon’s presidency. I admit that I had no direct evidence, but I remembered how vociferous he was about Nixon’s deviousness when he ran in 1960, and I know that dad supported the War in Vietnam until the publication of the Pentagon Papers,


The first fall: I think that the first fall happened in late 2010 or early 2011. My dad was in his bedroom. He might have been going from his bed to the bathroom, a distance of a couple of yards, when he fell. The lights must have been off because he was not able to get to his feet and he was disoriented enough that he ended up in the closet.

At some point on the following day the delivery man from Geissler’s knocked on the door. When no one answered, he contacted someone at the office. They did a wellness check and found my dad in some sort of pitiable position. An ambulance took him to Johnson Memorial Hospital on the far west side of Stafford. They called me to tell me what happened.

I visited him in the hospital several times. I never was certain what exactly was wrong with him. He could not walk, but when I asked the doctor what was preventing him from walking, he just said that that was a good question.

The doctor was most concerned about dad’s mental state. My dad had told him that he had been in Milwaukee with some friends of his. The doctor, of course, thought that he was hallucinating. I told him that a more likely explanation was that he had dreamt about being in Milwaukee, he remembered the dream, and he was unable to disassociate it from real experiences because he no practice at doing so. I do it almost every morning, but he claimed that he had never had a dream.

The doctor also asked if he was reckless. He was afraid of releasing a man with poor vision and mobility to live by himself. I assured him that he was the most careful person whom I knew, and, if anything, he was paranoid about fire, getting mugged, and other potential hazards.

After a few days he was walking behind a walker. He never did regain the ability to walk without one. The doctor told me that he would release him, but they wanted him to go to a nursing home for a while. They asked me to select the one that they would release him to. I picked Blair Manor4 on Hazard Ave., a few miles from our house. I knew nothing about nursing homes. I just picked the one that was closest to our house.

My dad’s stay at Blair Manor was not a happy one. On my first visit he was having paranoid hallucinations. He informed me that the nurses were trying to kill him, and instructions to them were being broadcast over the television. At the time Meet the Press was on someone’s set within earshot. I tried to calm him down, but he just got frustrated that I—of all people—would leave him in this perilous situation.

I talked to the nurse about this episode. She said that he had been taking some drugs that could cause such symptoms. She said that she would report it to the doctor. She did, and he altered the dosage, and dad was all right after that. It shook me up pretty thoroughly.

Dad later asked me if he had made a fool out of himself. I said, “No, powerful drugs prescribed by your doctor made you act like that. The nurse said that it happened frequently.” Even so, he hated the place and wanted to depart as soon as possible. They finally let him depart. I brought him to his apartment. The people at Bigelow Commons were very happy when he was able to return.

I don’t know how long the period was during which he needed his walker to get around. I remember going to Friendly’s quite a few times.


The second fall took place in August of 2011. It was shortly before his 87th birthday, which was on August 25. On this occasion he fell down in the laundry room. He used his wheeled laundry cart as a walker when he did his laundry. Someone found him there unconscious. An ambulance took him to Hartford Hospital.

Early the next Sunday morning I got a phone call that we should hurry to the hospital. Sue and I rushed there. The nurse said that she did not know why the doctor had ordered that such a notice be sent. Dad was still unconscious, but the nurse said that there was no imminent danger of him dying.

A few days later the doctor in charge told me that his systems were “just worn out”, and he should receive palliative care. It could be at the hospital, at a nursing home, or at a house. I told them that we would not be able to do it, and I could see no reason to move him to a nursing home. So, he stayed at Hartford Hospital. I visited him every day, but he never communicated.

Some of the Lisellas came by on September 12. They were shocked and saddened by his appearance. He died on September 13, 2011.

The story of his funeral and other arrangements has been posted here.


1. This looks like a typo, but it isn’t. Westbound Elm St., a major four-lane road (CT 220) north of Enfield Square Mall, makes not one, but two right turns at intersections where the road itself continues onward. It then strangely transforms itself into North St. where the latter appears on its left.

2. In 2017 St. Bernard’s and Holy Family merged to form one parish called St. Jeanne Jugan Parish. In 2022 St. Martha’s and St. A’s also joined. I guess that the administrative offices are at Holy Family. The schools are at St. Bernard’s. There was also a church in Thompsonville called St. Patrick’s. It had previously merged with St. A’s. I think that all five churches are still open in 2023.

3. We still have that television in 2023. Sue watches it in bed when I have gone to sleep.

4. Blair Manor was closed in 2017. It was subsequently converted to “assisted living” apartments.

1985-1988 TSI: GrandAd: The System/36 Clients

The rest of the ad agencies. Continue reading


We installed at least part of the GrandAd system at all of the companies listed below. A few may have actually been Datamaster clients. My recollections of some installations are very dim. In a few I had little or no involvement


Visitors to O&P went through this red door on Elm St.

Although Keiler Advertising evidently had a famous red door in the twenty-first century, in the eighties the most famous red door in Hartford’s advertising community belonged to O’Neal & Prelle1 (O&P), the agency that was housed across the street from Bushnell Park in Hartford. Our negotiation was with Bill Ervin2, who was, I think, already the president of the agency.

We got this account because of a phone call from Paul Schrenker, the graduate student hired by our marketing company (described here). Paul called dozens of presidents of ad agencies. Bill responded that he was interested in our system. This was probably the only positive outcome from that endeavor.

I seem to remember that O&P bought a model 5364 from TSI. I do not remember doing any custom programming, but we almost always at least customized the invoices that they sent to clients.

I worked mostly with Liz Dickman, who was the bookkeeper. Of all of our agency liaisons, she was among the best to work with. She was able to do the reconciliations by herself more quickly than anyone else. I am not sure who drew the following beautiful schematic of the installation. It certainly is not my handiwork.

Evidently we installed a 5363. A 5364 would not have supported so many devices.

Here are my most vivid memories:

  • On one visit I had to carry something down to the basement. Halfway down the staircase I felt a stabbing pain in my right knee. It did not last, but it was the first time that I had felt pain there since I recovered from the operation in 1974, as described here.
  • If I was at O&P at lunch time, I generally bought a couple of tacos from one of the food trucks. I then sat alone on a bench in Bushnell Park and chowed down. One day while I sat with my legs crossed a starling popped up on my right shoe, which was about six inches off the ground. He perched there for at least a minute or two to see if I would reward him for his clever trick. When I failed to do so, he flew away.
  • I recall Liz informing me that she planned to take the CPA exam as a flyer. She said that she did not study for it, or at least not much. She was legitimately shocked when she later learned that she had passed. Perhaps it dawned on her that she was suddenly overqualified for her job. They made her a vice-president.
  • The installation really went downhill after Liz departed. The guy who operated the computer called TSI and asked for some training. We scheduled a day for him at our office in East Windsor. He was shocked when we billed O&P for it. Evidently either no one told him that TSI had a contract with O&P that clearly designated how much free training (plenty) they received, or someone gave him some bad advice. O&P didn’t pay the bill, and shortly thereafter the agency announced its liquidation.

I am pretty sure that we sold a model 5364 to Eric Tulin Inc.4 of Hartford, CT. It might have been TSI’s developmental system. I can remember spending a few days at the office on Hamilton St. The primary operator was a guy, but I don’t remember too much about him. I must have met with Eric as well, but I don’t remember the occasion.

The agency was not very large at the time. I don’t think that they had more than five or six employees.


I recall even less about Knorr Marketing5, which was (and still is) located in Traverse City, MI, which is in the northwest part of Michigan’s lower peninsula. The agency, which must have already purchased a S/36, called TSI one day out of the blue.

We sent them some materials, and even though they had never sen a demo, they purchased some portion of the GrandAd system. We sent Kate Behart to do the installation and training. Because we used almost exactly the same system for our record-keeping, Kate knew the accounting and job costing portions of the system. So, I assume that we did not install the media portion.

Kate must have done a good job. We hardly ever heard from them, but Knorr Marketing sent us a Christmas card for many years.


Another mystery GrandAd client for me was Brannigan-DeMarco of New York. They purchased their hardware from IBM. Sue took care of this account. I am not sure how much of the GrandAd system they used.

Sue worked closely with Angela Vaccaro, who was the primary operator of the system. She called for support every few months. Sue always took care of her problems.


Similarly, I know very little about Sullivan & Brownell6 of Randolph,VT. Sue handled everything about this account, too. She visited them occasionally. Sue did not need much of an excuse to schedule a trip to Vermont. She has always loved the whole state.

The only thing that I recall about the account was the fact that the media director was a Black woman. That would not ordinarily be even a little surprising, but this was, after all Vermont. In 1990 there were a grand total of 1,951 Black people in the state, including exactly zero lawyers and judges. In fact, only eleven Black people in total lived in Randolph.

Sue told me that the media director and her husband had a farm in the vicinity. Sue told me that she might have stayed overnight there once or twice.

Using a chain saw the husband carved a fox out of a tree trunk and gave it to Sue. It sat placidly on guard out in the grass just beyond the parking spaces of our office in Enfield for many years. In 2021 it wards off coyotes in our back yard. I took a photo of it. It has seen better days.


I handled most of TSI’s interactions with Knudsen-Moore (K-M), an advertising agency located in Stamford, CT. I thought of this as an important account because it finally gave us a toehold in the southeastern (wealthy) part of the state. I also thought that it was cool that one of our clients did business with both King Oscar and the WWE (then known as the WWF).

The audience for my demo was the seventy-two year-old7 bookkeeper whose name was Irene. I must have brought a PC, our 5364, and a terminal that we were evaluating for another client. Its screen was very large for the time. This became important because the bookkeeper had very bad vision. In fact, she later confided to me that the reason that she insisted that they choose TSI’s system was because of that terminal. Ordinarily my strikingly good looks are the deciding factor, but as I mentioned, her vision was poor.

The McMahons never showed up at their ad agency when I was there.

It took us several months, for reasons that will soon be apparent, to get them up and running. During this period the agency changed hands not once, but twice. Its final name, which persists to May of 2021 was CDHM8.

The holdups for going live with the system were the balances in accounts payable and accounts receivable. The values in these accounts are generally positive for A/R and negative for A/P. If a vendor bills you $100, and you immediately bill the client with a 10 percent markup, A/P will have a transaction with a value of -100, and the entry in A/R will be +110. There will also be offsetting entries, of course. The point is that every company should be able to justify its A/P with a stack of unpaid bills from vendors and its A/R with a stack of open invoices sent to clients.

I entered in all of the open A/P and A/R into GrandAd. I printed a list of each with totals. The system’s totals did not agree with what Irene’s hand-written worksheets said were the current balances. Not only that; her balances, which were reflected in the company’s official general ledger, had the wrong sign! The A/P showed a positive balance, and the A/R showed a negative balance. According to these figures the agency’s vendors owed them money, and they were in debt to their clients!

Irene still insisted that her figures were right. I asked for a meeting with the president, Bill Hoag. The bookkeeper attended, as did a couple of other people. Their accountant was not present. I explained the situation with words similar to those of the previous paragraph. She insisted that her numbers were correct because she had checked every entry. She knew this because there was a little dot next to each figure. Much screaming ensued.

The lady had been using the “balance forward” method. After each transaction a new balance is calculated. This is OK, but at least monthly this balance must be checked against the list of invoices. She had NEVER done this. I later looked over her sheets. They were replete with errors. She simply could not read her own handwriting.

The irony of the situation did not strike me until much later. If someone had caught this egregious error earlier, we would not have won the contract. She recommended us solely because of the big screen on the terminal, remember?

How in the world could an agency with books in this deplorable condition be sold twice? I don’t know.

They asked the bookkeeper to retire. The guy that replaced her was, in some ways, worse.

I am pretty sure that his first name was George. I don’t remember his last name, but I do remember that he insisted that any communication to him include the title “Esq.” Now, I don’t pretend to know who gets to use that title, but I would be willing to bet that not many of them lived at the YMCA, which is where this character lived. George got into arguments with us all the time, and he was abusive to TSI’s employees.

For the first and only time, I finally called the agency’s president about George’s behavior. He said that he would look into it. He called me back less than hour later. He said that the guy had not been in all week, and he was now officially terminated.

The next week the president told me that they had hired a new person. I think that his name was Roger. He was very easy to work with, and he had the record-keeping straightened out in short order.

I drove to CHM an least half a dozen times. I never saw Vince or any other McMahon. It was a big disappointment.


Sue handled the account of Charmer Industries of the Astoria section of Queens. The company distributed wine and liquor products. This was probably a referral from Quique Rodriguez, an IBM rep with whom we had a good relationship.

Sue and I drove there on, as I remember it, a Sunday, carried their computer and printer into the building, and made sure that they were working. Then we drove back to Rockville. I found the whole drive within the city terrifying. I wanted to stop, get out of the car, and kiss the earth when we were back in Connecticut. I have been to NYC many times, but I have never driven inside the city limits.

Ed Wolfe.

Charmer had a lot of companies. One specialized in the design of point-of-sale products in bars and liquor stores. Over the years it went by a number of names, including ACC Marketing and the Sukon Group. These were the people who used our system.

Our final liaison in the nineties was Ed Wolfe. As I recall, the company later decided to purchase a small AS/400, the system that replaced the S/36. The AS/400 is described in some detail here. I took the train to New York a couple of times to help with the setup of the new system. Ed was a nice guy and a good client.


Doherty-Tzoumas occupied this building on Dwight Street in Springfield.

I have always thought of Doherty-Tzoumas of Springfield, MA, as a bizarre advertising agency. Dianne Doherty9 was the president. She was totally unsuited to running this agency or any other business. Her husband was a very prominent lawyer. I think that he must have set her up in this business, perhaps for tax reasons. I can only speculate.

Her partner, Marsha Tzoumas10, knew her way around advertising and the business world at least a little, and she was very nice. I felt a little sorry for her.

The agency certainly tried hard to succeed. It always seemed to be a beehive of activity. Quite a few employees had been hired. They liked to hold “focus groups”11 for their clients’ products or services, an idea that I had never previously encountered.

I worked with Marsha and the agency’s bookkeeper to set up the system, and for the most part it seemed to go rather smoothly. However, when we showed the reports for the first monthly closing to Dianne she was overwhelmed.

Dianne hired a financial consultant to help her run the business. He might have been the company’s accountant, but that is not my recollection. I was in a few meetings with him. Most of them were fine, but in one meeting we were discussing the general ledger. Dianne made a very peculiar request. She asked if there were just two or three accounts that she should concentrate on. The request was, in my opinion, absurd. There might be a few that she could pretty much ignore, but to try to focus on any small subset of a company’s books was unthinkable. Most small businesses fail, and there are many paths to failure.

Nevertheless, the consultant took the bait and named a few accounts. I can’t even remember which ones he chose. I assume that cash was one. It is generally a good idea to know how much cash you have. He probably also picked A/P and A/R.

At any rate I knew in that instant that this business was doomed. I was right. In 1991 we received a letter from Dianne’s husband Paul proclaiming that the business was being liquidated. It was the only such letter that we ever received from an ad agency. They owed us less than $100, and so we did not consider suing for it.

I remember that on one occasion Marsha mentioned that she was looking for a good book to read. I recommended Larry McMurtry’s Lonesome Dove. I wonder if she took my advice.


In 1987 Rossin Greenberg Seronick and Hill (RGS&H)12 was the hottest agency in Boston, MA. The president, Neal Hill13, was not an advertising guy. Although I never met any of the other three partners, I am sure that they all had a good deal of advertising experience.

The agency had enjoyed two years of explosive growth. It wanted a computerized system for word and data processing. Neal and Ernie Capobianco14, the director of finance, interviewed us and all of our principal competitors. Their choice of the GrandAd system was a real feather in our cap. We were confident that we could do a great job for them, and we hoped that it would open the Boston market, which we had previously never been able to crack, for us.

A Wang word processing terminal.

The holdup was the word processing element. Neal loved Wang’s approach to word processing, and he thought that DisplayWrite/36 (DW/36) was inferior. However, no ad agency software had ever been written for Wang’s operating system. In fact, I had never encountered anyone who used it for anything other WP.

When Neal told us that they had decided to use our system, he asked what we would recommend for word processing. I said that I was not an expert, but the future was in PC’s. Furthermore, if they planned to use the S/36 only for GrandAd, a 5362, which could support up to twenty-eight locally attached devices, would be more than sufficient.

WordPerfect running in DOS did not look like the answer.

My assessment turned out to be correct, but in 1987 buying PC’s with good word processing software (the most popular at the time was WordPerfect) and connecting them would have been a formidable task. Personal computers in those days were still really personal.

Neal insisted that one system should address all the needs. IBM persuaded Neal that a model 5360 with DW/36 would serve their needs.

Neal approved the purchase of a 5360 (the washer-drier model) directly from IBM.

In the meantime I received a phone call from a salesman at Wang. He wanted us to convert our software to run on Wang’s equipment. I informed him that this would be a monumental task, and, although we had dozens of successful installations on IBM hardware, we had absolutely no experience with Wang’s approach. He told me that if we agreed to convert, he had an agency lined up that would use our system. I asked him if he was referring to RGS&H. When he confirmed it, I told him that they had already signed a contract with us. This was news to him.

The system that IBM proposed included terminals for almost all of the employees. The ones with PC’s got 5250 emulation adapters. Our end of the installation went fine. We did a great deal of custom coding for them. They had spent a lot of money on the system, and they reasonably insisted that it do exactly what they wanted.

Then the bombshell exploded. Microsoft let the world know that Neal Hill had written a letter to them. In it he bragged that RGS&H had poached the copywriter and artist from the agency that had handled advertising for Lotus Development, which at that time was considered Microsoft’s biggest competitor. Microsoft had not yet assembled its Office package, and Lotus 123 and Approach were very popular applications. Neal said that RGS&H knew what Lotus was up to, or words to that effect. He also sent them two plane tickets from Seattle to Boston.

I could sympathize. Evidently no one checked Neal Hill’s work either.

This episode caused a major scandal that has been widely written about in legal, advertising, and business circles as well as in the local press. In fact, if you google the agency’s name you will get several pages of articles about it. There are so many that is very difficult to find any other information about the agency.

Neal resigned in December of 1987. Ernie was named as the interim president. Our system was fully functional by this time. Ivan Dunmire served as our liaison. He did an excellent job.

TSI indirectly got swept up in this brouhaha. The articles in the local press mentioned that RGS&H had recently purchased a computer system that was characterized either as a mainframe or as a system that was much too large for the company. So, despite the fact that the people who actually used our software appreciated greatly what we had done, we never had the good reference account in Boston that we had hoped for.

Here are some of my recollections of my experiences with RGS&H:

You can’t make it in thirty minutes if you are afraid to exceed 10 miles per hour.
  • When I was driving Ernie to lunch one day he complained that my car smelled like tobacco smoke. It must have been Sue’s. Nobody previously had mentioned it. Evidently I was “nose blind” to it.
  • One of the two contenders for the most harrowing experience of my life (the other, getting caught in the Blizzard of ’77, is described here) occurred when driving back to Rockville. It was snowing lightly, and the traffic was moving at a fairly steady pace on the Mass Pike when I reached Exit #9 for I-84 near Sturbridge. To my surprise I-84 was nearly empty. There were no tracks in the road at all. I could clearly see the reflective markers on both sides of the road, and I used them for navigation. There really was no place to stop between Sturbridge and Rockville. The Celica and I passed no one, and we were only passed by one car traveling at perhaps 30 mph. A mile or so later I saw a car that had slid into the median; I assume that it was the one that had passed me. I did not consider stopping. When I finally reached the exit for Rockville, I had to guess where it was; the asphalt was covered with several inches of snow and there were no tire tracks. I did not think that my car would make it up the steep hills in Rockville, but it did. Sue was very worried; there were no cellphones in those days.
  • After we moved the office to Enfield in 1988, I usually drove to Springfield, took a Peter Pan bus to Boston, and walked a few blocks to the RGS’s offices. By that time “&H” had been dropped from the agency’s name.
  • I loved working with Ernie, Ivan, and the other people at the agency. There were no quarrels or misunderstandings.
  • I remember that I usually walked to McDonald’s for lunch and ate a Quarter-Pounder with Cheese and a Big Mac.
  • In the nineties Ivan called us a few times for support. By that time PC networks were becoming widespread, and people were touting the idea of “client-server” systems, a term that simply meant that the data was on one system used by everyone, but each person’s computer had its own set of programs. However, Ivan said that many of the people at the agency did not understand this. They thought that the term designated a system constructed to provide better service to the agency’s clients, and they wanted to know why RGS did not have one.

I tried to recruit Ivan to work for TSI, but he turned us down. I am not exactly sure what role he would have played at TSI, but I am pretty sure that he would have done a good job.


Our other installation in Boston, Rizzo Simons Cohn (RSC), was an even bigger fiasco. I was surprised to discover that Sue has almost completely repressed the memory of The Sign of the Three.

We had been contacted by a firm called Computer Detectives (CD). The guy on the phone told us that his company had been hired by the agency to find a computer system for them. It turned out that CD was a two-person company, the guy with whom we talked and his wife. His name was Larry Ponemon16. I don’t recall hers. We dealt almost exclusively with Larry.

Sue and I went to supper at a Chinese restaurant with them. The both ordered moo shu pork; this is the only thing that Sue remembered about them. They were very surprised when we told them that we had never really had a vacation.

We showed them the system, and they liked what they saw. We gave them a proposal for the GrandAd system running on a S/36 model 5363.

AT&T 3B2 model 400.

Larry called us to tell us that they had recommended our system to RSC, but the agency preferred to run its system on 3B2, a UNIX computer manufactured by AT&T. They asked us if we could convert our system to run on it.

We researched whether the S/36 version of Workstation Basic17 would work on a 3B2, and we were assured by the company that wrote and marketed it that it would. We told CD that we were pretty sure that it would, but we would need to adjust our quote to cover the conversion costs. We did so.

We then got to meet another consultant, who, among other things, sold and marketed AT&T computers. We told him that we were accustomed to working with IBM, and we trusted its commitment to support. If he sold the system to RSC, we wanted to know whom we would contact when we had problems or questions. He said that he was our contact. Remember that there were no cellphones, and this guy practically lived in his car. We would need to leave messages. The best that we could hope for was a beeper. Then we would need to depend on him to find someone who was willing and able help us. We were used to dialing 1-800-IBMSERV from anywhere. Someone ALWAYS answered.

The CD people were there at the meeting. They and the AT&T guy assured us that we and the agency’s users would get all the support that we needed.

We converted the software to work on Unix without an inordinate amount of difficulty. That, however, did not mean that it would efficiently do everything that RSC wanted in their environment. We knew nothing about how the operating system would perform when numerous users were working on the same files at the same time. Sue spent several days at RSC trying to get the system to work, but she ran into one roadblock after another, and no one was available to help her.

After a few weeks of this foolishness, the agency got fed up. CD had not disclosed to RSC, who had paid them handsomely to conduct the search, that they were being paid a “finder’s fee” both by us and by the AT&T guy. RSC had never voiced any preference for hardware; that was just a lie. Evidently they had told RSC quite a few whoppers, too. RSC sued CD, and Sue testified for the agency. AT&T took the hardware back and refunded at least part of the cost.

RSC reopened the software search. We submitted the same proposal that we had previously given to CD. Since we had already been paid for the UNIX version, we charged nothing for the GrandAd software or for the customizations. The other contender was a New York company (I can’t remember the name) against whom we often competed. Its software ran on UNIX.

I called the finance guy at RSC, Jonathan Ezrin18, and asked about their decision. He informed me that they had chosen the other vendor. I asked him what the basis for the decision was. He responded that mostly it was the cost. The answer astounded me. I asked him what the other software company had bid. It was about $10,000 higher than ours. I asked him how they could have considered this less than our bid. He said that to be fair they had included the cost of the software in our original proposal when making the comparison.

I assured him that we were not going to give that money back. I then told him frankly that theirs was the stupidest line of reasoning that I had ever heard, and I slammed down the phone.

RSC dissolved in 1990, less than a year after that phone call. I don’t know what happened to CD. I found no trace of them on the Internet, although Lavinia Harris has published a series of novels about a young couple who call themselves “computer detectives”.


I remember visiting Fern/Hanaway19 of Providence, RI, a few times. The agency had a System/36 that they had bought from IBM. I think that we installed one or two modules there, but I don’t remember which ones.


IBM must have told Arian & Lowe (A&L)20, an advertising agency of sorts in Chicago, IL, about TSI. Sue said that she went there once. She remembers that the floor of their office would have been good for dancing, but the only thing that she remembered about the company was that their main client was the Beef Board. They mostly produced point-of-sale posters and signage.

I installed some modules of the GrandAd system there and flew out for a couple of month ends. I remember several very strange occurrences.

  • The Director of Financial Operations for the agency was Neta Magnusson21. We generally had lunch together. She always had more than one martini. I could never have concentrated in the afternoon if I had imbibed a small fraction of what she downed. I stuck with Diet Coke or iced tea.
  • A&L used its S/36 model 5360 for word processing. One time when I was there working on the GrandAd system, they somehow lost some WP documents. A few people blamed me for this. I protested that I had not done anything to any documents. Fortunately I knew enough about how DW/36 worked that I could also demonstrate that I could not possibly have done anything.
  • I ordinarily stayed at a Holiday Inn that was a short distance from A&L. On one trip I had to stay an extra day. The Holiday Inn had no availability for that extra night, but they found me a place to stay and called a cab to take me there. The cab driver said that I definitely would not want to stay there. Instead, he took me to another place that was in a rather rough part of town. However, the room was OK, and it was only one night. I was, however, happy to be out of there the next morning.
  • The agency’s was in downtown Chicago. I had to take cabs back and forth to O’Hare. One time I somehow left my glasses in the cab. Believe it or not, the next time that I went to A&L I stopped at the taxi dispatcher. My glasses were in the Lost and Found box safe and sound.
  • One of the cab drivers spoke no English at all. His girlfriend sat in the front seat and translated for him.
  • Another cab driver picked me up at A&L. I wanted to go to O’Hare. He asked me for directions. I actually rode with a cab driver in Chicago who did not know how to get to the airport! Fortunately, this was one of my last trips to A&L; I could have given him instructions blindfolded.
  • The favorite expression of the system operator at A&L was “Have a good one!” I realized that this was cheerful and completely innocuous, but for some reason it really irritated me.
  • My favorite part of the trips to Chicago was the prospect of having an Italian beef sandwich, either at the airport or bought from a street vendor.

It seems appropriate to end with the bittersweet tale of Charnas Associates of Manchester, CT. TSI and IBM scheduled a presentation to the agency at the IBM office in Hartford. The presentation was scheduled to take two hours. I went to the office early and loaded our GrandAd demo system onto the 5360 at IBM. I also went over my notes for the presentation.

The turnout was unbelievable. Around twenty people showed up from the agency. I was always happy if we got one; I had done worse than that.

I had a lot of experience at this. The format varied by only a little. Someone from IBM acted as the host. He or she was always dressed impeccably and spoke glowingly about how wonderful IBM’s systems and support were and what a close working relationship IBM had with independent software developers like TSI. Then they turned it over to me.

I hated whiteboards after this.

Not this time. The IBMer went around to each and every person in the room and asked them what they would like the computer to do to help with their jobs. After each answer he would rush back to a whiteboard and add it to the list of items that were already on the board. The he would ask them to evaluate how important this was to them. He was hoping that they would attach a monetary value to it, but he was willing to settle for peace of mind or saving time. He dutifully recorded the values as well.

This went on for at least an hour and forty-five minutes. Then he spent a few minutes praising the System/36 before he let me talk for a couple of minutes. I could not possibly do my presentation in less than a half hour. So, I had to forget about my slides and my demo and try to talk about the big picture. The worst part was that damnable list on the whiteboard behind me. Needless to say, our software addressed less than half of the wish list. Of course no one suggested “Help us find which clients are unprofitable and why” or “Help us improve cash flow”.

I was so angry at the IBMer that I could have punched him. If I had not sworn after that fight in the fifth grade with Tom Guilfoyle that I would not engage in fisticuffs, I might have.

We followed up on this, but we never heard from Charnas.

A few years later in 1989 I was scheduled to give my first AS/400 demonstration of the AdDept system that I was still in the process of installing at Macy’s in New York. TSI did not own an AS/400 yet, and so I had made a backup tape at Macy’s. I planned to install Macy’s programs and data, dummy up the data so it was not recognizable, give the demo, and then erase the programs from the disk.

I never finished the first step. Something about the tape made the AS/400 system at IBM hang up. Commands could not even be entered at the system console. I worked with these incredibly reliable machines for twenty-six years. This was the only time that I saw something like this happen.

The IBM people were furious at me. They were certain that the problem occurred because our programs were written in BASIC. I calmly explained that the programs never got restored. Something happened during the restoring process.

Nobody from IBM attended my demo. I went to the demo room to do a song and dance with no accompaniment. Only one person was there, and she was not even one of our invitees. She identified herself as a media buyer at Charnas who had heard about the event from one of her clients. I explained how the GrandAd system worked and which agencies were using it.

She told me that Charnas had a S/36. She did not know the model. I asked her how big it was. “Oh, it’s big!”

She said that they used it only for word processing, and everyone hated it. That guy from the first demo had sold them a 5360 with no software except DisplayWrite36!

I don’t remember what happened after that too clearly. I am sure that I went to Charnas’s office in Manchester at least a few times in the early nineties. I think that I installed an abbreviated media system for them. Then I got heavily involved in the AdDept system.

Charnas apparently went out of business in July of 1992.


While I was looking for information about the agency I came across the book shown at the right. It was commissioned by Robert Bletchman, an attorney from Avon who died in 2008. His obituary is here.

There is only one copy of the book on this website. The title is How to Achieve the Release of Unidentified Flying Object Information from the United States Government.The first reader with $50 can claim it. Shipping is free!

The publication date for this book is in 1985. I am pretty sure that this effort antedated Art Bell’s Coast to Coast AM show on WTIC radio by approximately ten years.


1. O’Neal & Prelle went out of business in 2000.

2. Bill Ervin died suddenly in 2003. His obituary is here.

3. Liz Dickman is now the CEO of Integrated Physicians Management Services in East Hartford. Her LinkedIn page is here.

4. Eric Tulin Inc. changed names and ownership a few times before giving up the ghost in 1991.

5. Knorr Marketing’s website is here.

6. In 2007, as reported here, Tom Brownell apparently transferred his client list to a group of his employees. They changed the name of the agency to 802 Creative Partners and moved the headquarters to Bethel, VT.

7. By coincidence 72 is my own age as I write this in May 2021. To be honest, if I tried to keep a manual ledger, I probably would not be able to read my handwriting either.

8, The agency’s website is cdhm.com.

Marsha.
Dianne.

9. Dianne Doherty now goes by Dianne Fuller Doherty. She resides in Longmeadow, MA, in 2021. After the agency’s failure she devoted her life to helping other small businesses, especially those run by women, get started. Her story is described here.

10. Marsha Tzoumas is now known as Marsha Montori. In 2021 she is the Chief Marketing Officer at Six-Point Creative Works, an ad agency in Springfield. Her LinkedIn page is here.

11. I used focus groups in my short story (described here).

12. RGS&H went through five name change. Its final incarnation, GSOD, Inc. dissolved in 2007.

13. Neal Hill landed in Canada. His LinkedIn page is here.

Ernie Capobianco.

14. Ernie Capobianco telephoned me in the early 1990’s. At the time he had just started working at Valentine-Radford, a big ad agency in Kansas City. He arranged for me to meet with some principals and the IT guy. I also visited Ernie’s apartment in Johnson County. I think that I caught him at a bad time. His LinkedIn page, which skips over his time at RGS&H, is here.

15. Ivan Dunmire lives in New York City. His LinkedIn page is here.

Larry Ponemon.

16. I think that Larry Ponemon now runs the Ponemon Institute, which has something to do with privacy, security, and computers. His page on the organization’s website is here.

17. Workstation Basic was designed to emulate the Datamaster version of BASIC running under DOS and later UNIX. More information is here.

18. Jonathan Ezrin apparently now lives in Plymouth, MA. He does not have a LinkedIn page.

19. Fern/Hanaway was dissolved in 1998.

20. It appears that in 1991 A&L was taken over by Daryl Travis. Various versions of Arian, Lowe and Travis (no Oxford comma) existed after that, but I think that the operation in Chicago did not survive for long. The Beef Board account represented a high percentage of its billings.

21. I think that in 2021 Neta Magnusson lives in Geneva, IL, a suburb on the west side of Chicago.

1955-1961 Part 3: Baseball

Small-time ball in a big-league town. Continue reading

Worst logo ever.
Worst logo ever.

Kansas City officially became a big-league town in 1955, when the laughingstock of the American League, the Philadelphia A’s, moved to Kansas City. Arnold Johnson, the owner of Yankee Stadium, had been allowed to purchase the club from the long-time owner of the A’s, Connie Mack. If this seems bizarre, remember that major league baseball is not subject to any antitrust laws. Johnson intended to move the franchise west. He chose the town in which he already owned the stadium, Kansas City.

Arnold Johnson.
Arnold Johnson.

The people in KC were definitely ready. In the first year the team drew an impressive 1,393,054 fans, more than they ever had in Philadelphia. The team was very bad when it arrived, and over the years it got even worse as Johnson made one deplorable trade after another, mostly with the Yankees. The 1961 world champion Yankees, considered by many to be the most dominant team ever, boasted ten former A’s, including two-time MVP Roger Maris.

The A’s played in Municipal Stadium, the same stadium that had hosted the top Yankee minor-league team, the Blues. My dad had seen Mickey Mantle play there. The parking situation was bad, but no worse than at Fenway. By the time that the team left, the neighborhood was not too good.

This was the very card that I got in trade for my 1954 Mickey Mantle.
This was the very card that I got in trade for my 1954 Mickey Mantle. My dad was aghast.

My dad took me to games every year, or at least nearly every year. When the team arrived, my favorite player was a Puerto Rican named Victor Pellot, who played under the name of Vic Power. He was the A’s first All-Star, unquestionably the best fielder in the league, and a decent hitter as well. I loved the way that he passed the bat from one hand to the other while waiting for the pitch. The A’s ended up trading him to Cleveland to acquire Maris.

When we went to the games, I always bought a program and kept score for both teams. We really got our money’s worth at my very first games, April 23, 1955. The Chicago White Sox edged out the home team 29-6. The gory details are here. At least I got to see Vic Power hit a dinger.

Monte_Moore

In later years I liked to follow Norm Siebern, Bob Cerv, and Harry “Suitcase” Simpson until they too were traded away.

My dad listened to the A’s games on his transistor radio while he was watering the front lawn on summer evenings. He really despised the team’s announcer Monte Moore, who would never say anything bad about the management. As year after year of frustration mounted, all of Moore’s optimistic talk became almost unbearable for dad. Everybody in KC thought that Arnold Johnson was crooked. If you don’t think so, you should read this list of his transactions with the Yankees.

Betty_Caywood

For the last fifteen games of the disastrous 1964 season Charlie Finley, who had putchased the club after Arnold Johnson died in 1960, hired Betty Caywood to attempt to attract ladies to Moore’s broadcasts. It is definitely wrong to think of her as a dumb blonde. She had a masters degree from Northwestern. However, she had one big problem, which she admitted to her boss, “Charlie, I don’t know the first thing about baseball.”

The A’s stayed in KC for thirteen seasons. They never had a winning record. The worst year was 1964, when they were an appalling 57-105. Their best effort was just two years later, when they finished only twelve games under .500. In their last year in KC, 1967, however, they finished last in the American League. By then Finley was sponsoring all kinds of stupid enticements to try to get people to come to the games—absolutely anything to distract from the team’s abysmal performance.

Worst mascot ever.
Worst mascot ever.

Over the course of thirteen seasons the A’s tried nine different managers. I don’t think that their primary roblem was the manager.

The most frustrating thing for the long-suffering fans of Kansas City was that by the time that the A’s departed for Oakland in their Kelly green and Finley gold clown suits, the team had amassed a very impressive stable of young players. How could a team that had Reggie Jackson, Rick Munday, Sal Bando, Vida Blue, Bluemoon Odom, Rollie Fingers, Campy Campaneris, and Catfish Hunter have been so awful?

Smaks

3&2: When I was growing up in suburban Johnson County, KS, there was no Little League. Is that surprising? Well guess what, we did not have McDonald’s either, and no one cared. Just as the local chain Smaks provided people in the KC area with low-priced hamburgers, 3&2 baseball in Johnson County took the place of Little League. The kids in my neck of the woods were (and still are) more than satisfied with 3&2.

This is PART of the current Johnson County 3&2 complex that includes 27 baseball fields!

The organization, which is now called the 3&2 Baseball Club of Johnson County1, provided an opportunity for young people at all levels to play hardball (with bats made of wood!) in a well-organized and supervised situation. They now even have teams for pre-kindergaten youngsters! My precocious nephew Joey Lisella, who carried a bat around with him on his fourth birthday, would have loved it!

As many games as possible were played at Segner Field, a complex that included a handful of fields complete with lights, grandstands, dugouts, and refreshment stands. I considered this place paradise. I fell in love with it at first site. I could think of nothing that could possibly match the thrill of playing there, and I was right!

Not Sunflower Drugs, but similar.

My baseball career did not get off to a great start. I began at the lowest level, Midget C. I think that this was after fourth grade, which would be 1958, but I may be off by a year. My team was sponsored by Sunflower Drugs, a local store that still had a soda fountain counter large enough to serve our whole team at once. Midget C teams dressed in ball caps, blue jeans, sneakers, and tee shirts. Our shirts were red and white, with our sponsor’s name prominently displayed.

I suspect that I was allowed onto the team because of the influence of Mr. Wood, who was, I think, one of the coaches. I was a good fielder and one of the fastest runners. However, my arm was weak, and my hitting left a lot to be desired.

We had a good team. We won most of our games. Whenever we prevailed we were transported to Sunflower Drugs to get free ice-cold cherry cokes. We often were ahead by substantial amounts, which let the coach put me in to play. We did not win our league. My recollection is that we lost to the winners because they bunted us to death.

I think that we played at Segner once or twice. Most of our games were at fields at nearby schools. We practiced at Tomahawk School.

One time near the end of the season our team’s entire practice was devoted to a fielding contest. Nine guys took the field. A coach hit ground balls and fly balls. You had to leave the field for a time if you made an error. I stayed on the field longer than anyone else. This was probably the highlight of my season.

In the games that I got to play in I did OK in the field, but I was atrocious in the batter’s box. I actually batted .000. I did get on base a few times with walks, and I even scored a run or two. On every other occasion (except two) I struck out. I never even hit a foul ball.

It happens to Major Leaguers, too.
It happens to Major Leaguers, too.

The first exception was the time that I reached first because of catcher’s interference. When I swung at a pitch my bat grazed the catcher’s mitt. I thought that I had accidentally done something illegal and dangerous, but the umpire firmly told me to take first base, which I gladly did. Who says that you can’t steal first?

After the coaches explained the rule to me, I could not help myself from thinking that the catcher’s mitt just a few feet behind me would be a lot easier to hit than most of those pitches. Nevertheless, I did not try to do it again. I was a Boy Scout and an altar boy, remember.

The other exception was my very last at-bat in that red and white tee shirt. I actually hit a weak fly ball over the first baseman’s head. Unfortunately he had time to take a couple of steps back. He then reached up and caught it. Nevertheless, I was thrilled that I finally had a chance to sprint down the first base line after making contact.

Red_Goose

I tried out for Sunflower Drugs the next year, but I did not make the team. I thought that my ignominious baseball career was over, but my parents told me that other teams needed players. I ended up playing with some guys from QHRS on another Midget C team, Bauman’s Red Goose Shoes. You might think that our tee shirts would be at least partially red, but they were actually green and yellow.

By this time I had a season of experience under my belt and a pair of glasses in front of my very myopic eyes. I was just an average player on an average team, but at least I was not a laughingstock at the plate. I got my share of hits, but nothing exciting. I played every position except pitcher and catcher. My favorite positions were first base and second base because neither required a strong arm.

If you are wondering if our sponsor provided treats for us at the shoe store, the answer is no. No cherry Cokes, no free shoes, nothing. In baseball parlance, a goose egg.

In my third and last year I played for the Prairie Village Optimists Club. This was a Midget B team, which meant that we had real baseball uniforms with bloused pants, long socks, and cleats. We would also be playing more of our games at Segner Field.

I started almost every game even though I was not in the official starting lineup. My family did not take on a vacation that summer, but many of the other players did. I played seven positions again, mostly replacing whoever was on vacation at that time.

Our team had was peculiar in one regard. We had two starting pitchers. One of them was probably the best in our league. He was actually too old to play in Midget B, but because he had polio when he was younger, he was granted an extra year of eligibility. Whenever he pitched, we were at least in the game. The problem was that he was totally undependable. The manager, Mr. O’Neil, never knew if he would show up or not.

Our other pitcher was Mr. O’Neil’s son. He could throw strikes, but his velocity was not great, and he had no “stuff”. It was only one step up from batting practice.

With only a game or two remaining we faced the only undefeated team, Bill Cook’s Standard. Our shortstop was on vacation, and I replaced him. I could field grounders well enough, but if I had to move in either direction, the throw to finrst was difficult for me. To avoid putting my rag arm on display, we dispensed with fielding grounders between innings. Instead we just lobbed the ball around around the infield.

Our good pitcher took the mound, and he had a great day. With a couple of innings to play, neither side had scored. I had hardly been tested at shortstop, and I was the lead-off hitter when we took our cuts. I don’t remember to which field I hit the ball, but I got all the way to third base. I never hit a home run in 3&2; this was my best hit ever. I was so psyched.

The guy batting behind me then struck out. The batter after him popped up to an infielder. If either of them had even hit a ground ball, I was primed to race toward home.

Now, however, there were two outs, and I was still stuck on third. I decided to follow the advice of Egbert Sousé and take a chance while I was young. I broke for home on the first pitch. I was hoping for a passed ball or wild pitch, but I was prepared for a hot box. The catcher caught the pitch cleanly. He made a move toward me and thena moment too soonhe threw the ball past me to the third baseman. I had not yet committed to going back to third. I put on a burst toward the plate, got past the catcher and scored before he could grab the throw back from the third baseman and tag me. We were up 1-0. Incidentally, the next batter made an out. My gamble was a good one, better than Og Oggilby’s.

Ice_Cream

The other team also scored in their half of the inning. We got two runs in the next inning to take the lead back 3-1. Our pitcher got tired in the last inning. I don’t remember the details, but they somehow had the bases loaded with two out. The batter hit a pop fly into short left field. I raced back as fast as I could. I thrust out my left hand and I nabbed the ball on the far end of my glove’s webbing. The ball looked like a scoop of vanilla ice cream on a cone.

Just then my parents were arriving at the field to take me home. They missed seeing my catch, but they arrived just in time to see my teammates literally carrying me off the field on their shoulders. I have had a few great moments in my life. I am not sure that any topped this one.


1. Johnson County abuts KC KS on the north and KC MO on the east. It now boasts a population of over 600,00020 percent more than KC MO and five times the size of Hartford.