1983-1985 TSI: GrandAd: The Datamaster Clients

A good fit for several agencies. Continue reading

IBM’s Datamaster was widely disparaged in the technical press. PC’s and Macs were the rage. The reasons for this evaluation were persuasive, if a little superficial.

  • A Datamaster cost a lot more than a PC.
  • The Datamaster’s programs only ran on Datamasters. Many hardware vendors were offering PC’s that were “IBM compatible”.
  • The Datamaster could in no way run PC programs.
  • The Datamaster’s peripherals—displays, printers, keyboards, and hard drive—were very limited.
  • The Datamaster’s specs were inferior. The processor looked very slow.

Nevertheless, the Datamaster was a very good computer for TSI. It was extremely easy to program, and it was very good at the two tasks for which it was designed—data processing and word processing. It was also quite reliable. PC’s crashed all the time. Some of our clients used their Datamaster’s for years without ever making a service call to IBM. Those who did were uniformly satisfied with the attention that they received.

For the ad agency application there was one other overriding advantage. Up to four Datamasters could use the same hard drive. This allowed the media department and the accounting department to have access to the same data. In the early eighties personal computers were totally personal. Reliable networks were many years away.

Yes, the Datamaster was horrible at other tasks such as spreadsheet, and it had absolutely no capacity for graphics. However, most of the people who owned and ran small businesses in the early eighties were interested in addressing business problems. They did not care much about system specs, and the fact that IBM sold and supported the system was of paramount importance to them.


I am almost positive that our third ad agency client was Communication & Design (C&D)1 in Latham, NY, just north of Albany. The principals were Fran (a guy) and Theresa Lipari2. The agency purchased two Datamasters and a hard drive. I am pretty sure that by this time TSI was in IBM’s Business Partner program as a Value-added Remarketer (VAR), and C&D bought the hardware through us. We only needed to make minor adjustments to the software system that we installed at Potter Hazlehurst, Inc. (PHI).

It was a long drive, but unless there was snow on the highway, it was never stressful. Best of all, the sun was never in my eyes.

Nevertheless, I made the drive to Albany quite a few times. There was no avoiding personal involvement at several stages in these installations. The transition from manual ledgers to computerized accounting systems was never trivial. The first few monthly closing processes never went completely smoothly.

For several years I worked very closely with the woman most involved with C&D’s system. She was definitely the bookkeeper. She might have also been the office manager. I found her to be intelligent and very easy to work with. I am therefore embarrassed that I cannot remember her name. I recall clearly, however, that she was a big fan of the New York Giants football team. She had even bought vanity license plates for her car that said “NYGIANTS”.

When she left the agency, she was replaced by a woman who was as tall as I was. I don’t remember her name either, but I think that it was French, maybe Bissonet.

I also dealt with the media director when they implemented the media system. I don’t remember her name either, but she was, I am pretty sure, also a principal in the business. She explained to me about inserts3—the advertising pieces that were stuffed into the middle of a newspaper, usually on Sundays and Thursdays. From a database perspective they had pages like direct mail pieces but schedules (lists of newspapers and dates) like newspaper ads. Since we were already using the same set of files for direct mail and newspaper ads, it was not too difficult to set up ad types for inserts.

I remember meeting with Fran after the whole system had been in place for a while. He told me that the media director had started her own agency, and she had taken some of his best clients with her. I never encountered any business that was as “dog-eat-dog” as the ad agency business.

I generally drove up to C&D early in the morning and back at night. I sometimes stopped for supper at a restaurant in East Greenbush. I generally listened to WAMC, the powerful NPR station in Albany. Once I heard—for the first time—the entire recording of The Phantom of the Opera. On another occasion I listened to Lt. Col. Oliver North defending his actions in the Iran-Contra hearing.

A couple of times I stayed overnight. A Howard Johnson’s hotel was right across the street.


Perhaps our easiest installation ever was at The Edward Owen Co. in Canton, CT. The owner was Ken Owen, who was a few years younger than I was. We had (and still have) similar interests. He majored in the classics at Harvard, which prepared him well both to teach Latin and/or Greek somewhere or to take over the family business after he graduated. He chose the road more taken.

The company was named after Ken’s grandfather, who had built the business up to be one of the most successful in the Hartford area. Ken’s father had apparently undone most of that. When we worked with the company Ken had only a part-time assistant and a resident artist who was not on the payroll. His father, who taught Latin at Avon Old Farms school, stopped by occasionally.

It was an easy installation because Ken was the ideal client. He understood and could explain exactly what he wanted. Furthermore, no one else had their fingers in the pie.

Ken and I initiated a lifelong habit of greeting each other on Exelauno Day4 (March 4). Sue and I also went to visit him, his wife Patti, and their two sons a few times. He drove to our house for one of our Murder Mystery parties, too.

This requirement alone would leave me out.

Ken was a serious runner. The advertising agencies in New England sponsored a mile run for CEO’s every year. He easily won whenever he entered. I often asked him for advice about running, although what I did he would probably call strolling. I was never close to being in his league.

I don’t remember the name of the artist who worked there, but I vividly recall the nice drawing that he executed for us. It showed three people in choir robes singing from three different hymnbooks labeled “accounting hymns”, “media hymns”, and “production hymns”.

We also asked Ken to help us with the one and only advertisement that we ran. It appeared in one issue of AdWeek New England. That experience is described here.

We created one new module for Yellow Pages advertising. The unique thing about Yellow Page advertising was that the agency only ordered it once. It then ran year after year until someone canceled or revised the ad. Ken’s father said that it was the best kind of advertising. All you had to do was open the envelope every year and endorse the check. Unfortunately, none of our other clients ever had a used for this module.

Ken’s business near Route 44 was next to a strip mall that contained a Marshall’s. We did not have stores like that east of the river. I often popped in there to see if they had anything cheap in my size.

Ken’s company is still in business. He moved the company to Sheffield, MA, which is south of Great Barrington. He also changed the focus of his efforts to, of all things, custom programming. The company’s web page is here.


As you can probably guess, Group 4 Design, which had offices on Route 10 in Avon, CT, was not a full-service advertising agency. They did not place any ads, and, in order to avoid charging sales tax, they were careful not to deliver anything tangible to their clients.

In other ways, however, they were like an ad agency. They billed the time spent by employees, and they could use the job costing and accounting functions designed for ad agencies. So, we treated them as an advertising agency without a media department, an approach that seemed to work well.

This was Group 4’s headquarters. Google says it was permanently closed, but Frank still lists himself as president..

I am not sure who the other three members of the “Group” were, but when we worked with them the firm was definitely run by Frank von Holhausen5. Once the system was up and running he seemed satisfied with it. The only thing that I can remember about him is that he was in a dispute with the state because his company had not been charging its clients tax on Group 4’s services. At the time the state had a tax on services6 and the only services exempted from the tax were legal and accounting. Frank complained, “They want to tax my brain!”

I worked almost exclusively with Joan Healey, the bookkeeper. She had difficulty with the first few monthly closings, but after she understood the process, Group 4 was a good reference account for TSI.


Adams, Rickard & Mason (ARM), an ad agency in Glastonbury, CT, used the GrandAd system until it merged with another agency in 1988. I never met any of the principals. In the negotiations and the initial installation we dealt with the head of finance for the agency. His name was Dave Garaventa7.

We met at the house in Rockville. Debbie Priola and Denise Bessette were in the office working. Sue and David and I sat around a table in the office. We were going over some reports that he wanted included in the system. Four of the five people in the room were smoking. After about an hour of this I felt horrible. I excused myself and walked outside to get some air.

At the time of the installation ARM was in the process of moving into offices that someone at the agency had designed specifically for them. Visually, they were quite striking. However, half of the building was on stilts. the area beneath it was used for parking, However, in the winter that half of the building was always cold because it was surrounded by cold air on all sides.

All of the employees were forced asked to take a pencil-and-paper multiple-choice test to determine whether they were “left-brained” or “right-brained”. The results were interpreted as a multi-colored strip that was displayed beneath names on offices and desks. I am not sure why the agency did this. I researched hemispheric specialization pretty thoroughly in college. This was bogus.

Our software maintenance contract with ARM was the same one that we had with every other client. We offered free telephone support during business hours, which were clearly explicated in the contract.

My fingertips were on the keyboard, not each other.

Weekends were sacred to me. I had virtually no time available during the week to program. I spent those days driving around to clients and prospects, training Denise, setting up her work, and writing proposals and documentation. On Saturdays and Sundays I worked on the custom programming that I had promised our clients from before dawn until I got very sleepy in the evening.

On one Sunday morning the phone rang. It was Dot Kurachik (or something like that), the bookkeeper at ARM. I worked with her for almost an hour and solved her problem. I sent her a bill for $75, our minimum charge at the time. She refused to pay. I talked with her boss, and he overruled her.


Cronin and Company of Glastonbury, CT, might be TSI’s only Datamaster client that is still functioning as an ad agency in 2021. Our primary contact was Mike Wheeler, who was, I think, the head of finance. He seemed very level-headed. We did only a little custom work for them.

Cronin did not have this door when I spent time there.

The main computer operator’s name was Jeannine Bradley8. After using the GrandAd system for several years, Cronin was persuaded to convert to a different software system. We did not get an opportunity to bid on this. We would have proposed a System/36 or an AS/400.

Jeannine called our office about something (I don’t remember what), and she confided to me that they now thought that they had made a mistake when they bought the new system.

I don’t recall any strange or funny stories about this account. The employees always seemed straightforward and competent to me.


The strangest of all of our installations was at Donahue, Inc., an ad agency in Hartford. We did not sell them a Datamaster. They somehow obtained one that had been purchased by Harland-Tine back in the early eighties. The installation at Donahue began in the first months of 1988. It was TSI’s last Datamaster installation.

You could say that Donahue Inc. was “old school”.

Donahue’s building did not look like it housed an ad agency or any other business. It looked like an old school, which is close to what it was originally used for. It was the custom-built home of the Cathedral Lyceum9. That designation was clearly etched above the front door.

I don’t remember ever talking to a principal there about what they hoped to accomplish with their system. Their goals, which were explained to me by a woman whom I hardly saw again, were relatively modest. They just wanted to automate their billing and accounting.

The only person whom I dealt with after that was the bookkeeper, a young inexperienced guy. He knew nothing about computers and very little about either bookkeeping or advertising. He and the Datamaster and the printer shared office space with the agency’s kitchen, which was on the ground floor of the building. The first few monthly closings were a nightmare.

Did I mention that there was no heat in the kitchen? The two of us sat there wearing overcoats and stocking caps. The person not operating the Datamaster wore gloves. People wandered in, got a cup of coffee, and quickly retreated to the area of the building that was heated.

The young man who did their books and operated their Datamaster confided to me that his goal in life was to become a real estate agent for Century 21. He really thought that their trademark blazers were cool.


Darby O’Brien.

Darby O’Brien Advertising (DOB), a full-service ad agency in downtown Springfield, MA, was not actually a Datamaster client, but I included them is this blog because they used the version of the software designed for the Datamaster. Darby10 insisted on using a Wang PC sold by one of his clients, a store that sold and repaired computers. We grumbled about this plan, but supporting their system this way turned out not to be too difficult for us.

A Wang PC.

They needed to purchase a license to use Work Station Basic11, a DOS-based product that supported all of the syntax used by the Datamaster’s version of BASIC. We also charged them for converting our code to a format that the Wang12 PC could use, but that took less than a day. In the end they probably paid more for a demonstrably inferior product. Unlike the Datamaster, a Wang PC could run other applications such as Lotus 123, but to my knowledge it was never used for that purpose.

When we installed the system, the accounting person was Caroline Harrington. For some reason Caroline resigned her position at DOB and came to work for us. Sue must have arranged this. I certainly did not recruit her.

In the eighties DOB’s offices were behind one of these two doors.

The agency’s building was in a rough part of town. It was less than a block away from the stripper bars. I was still relatively bullet-proof then, but I did not like to be there after dark. We did go there at night once, and we had a great time. The agency threw a party, and they invited all of their clients and vendors.

A very good live band played oldies from the fifties and sixties. The highlight of the evening was when they played the Isley Brothers’ hit, “Shout!” Everybody (except for me and my monkey) knew when to get down low, when to raise up, and when to shout. I hate rituals, but this one sort of made me wish that I had gone to at least one mixer.

The restrooms in the DOB offices were easy to find. The door to the men’s room was decorated with a three-foot high picture of Elvis Presley. The ladies’ room had a similarly sized portrait of Marilyn Monroe.


1. The ampersand was important. It was emphasized strongly in the agency’s logo.

2 .The Liparis’ last name was pronounced Lih PAIR ee, unlike the island just off the coast of Sicily, which is pronounced LEE pah ree with a trilled r. I am pretty sure that Fran and Theresa reside in Plymouth, MA, in 2021.

3. I later toyed with the idea of using inserts as the basis of a new business for TSI. Details are here.

4. Ken told me that “Exelauno!” is the Greek word for “March forth!” Google translate does not agree. I sold my ancient Greek dictionary at the end of my senior year. So, I can’t look it up. The origin of this custom is documented here.

5. Frank von Holhausen is now listed as the founder and Chief Design Officer at Forge Design & Engineering of Oxford, CT. His LinkedIn page is here.

6. Frank’s lament and the difficulty that TSI confronted in determining how much of what we did was service and how much was product acted as a key plot element in the short story that I wrote in 1988. The details are here.

7. Dave Garaventa died a year or so after we installed the system.

8. In 2021 Jeannine Bradley lives in Cromwell. She might still work at Cronin. She was promoted to accounting manager in 2012.

9. The Lyceum was built in 1895. You can read about it here.

10. Darby’s agency is still in business, but it has changed locations a few times. The latest headquarters is in South Hadley. He tells his own story here. I can’t believe he let them photograph him wearing a Yankees hat in Massachusetts.

11. Workstation Basic is described in some detail here.

12. Wang filed for bankruptcy protection in 1996.

1997-1980 Part 4: Academics at Wayne State

More of the same and a tasty side dish. Continue reading

I arrived at Wayne State with a masters degree in speech communication from Michigan. If I wanted to get paid to coach debate, I had to be a graduate student. Since I already had a masters, that meant that I needed to commit to work towards a PhD.

PhD candidates were required to take a given number of additional graduate-level classes. A few had to be outside of the department. Repeating classes in the same basic subject taken at other institutions was perfectly acceptable.

A dissertation was also required. The basic requirement was that it include original research in an important topic under the aegis of speech communication. My unhappy experience in that endeavor is described here.

PhD candidates at Wayne State were required to make three oral presentations. The audience for all three was the student’s committee of “advisers”, which consisted of three professors from the speech department and one from another department. The advisers could ask questions, make statements, and suggest improvements. At the end each presentation met and told the candidate whether he passed or failed.

The required presentations were these:

  • The oral examination. The outside adviser was not included in this exercise. Each adviser could ask any number of questions about any subject.
  • The defense of the prospectus for the dissertation. The prospectus is a printed document that outlines the purpose of the study, the plans for research, and the method of evaluation.
  • Defense of the dissertation.

In general, Michigan is a much more demanding school than Wayne State. These figures are from 2019:

AcceptanceGraduation
Michigan23%91%
Wayne State73%38%

This does not mean that every department at U-M was better. I was not favorably impressed by the faculty in my area of the speech department at Michigan. My favorite teacher at U-M (Dr. Cartwright) was in the psychology department. The one impressive person at U-M’s speech department (Bob Norton) did not take teaching speech seriously. I would say that the speech professors at Wayne State were slightly better.

The graduate students in speech communications at both schools impressed me equally little. Practically none of them would have been able to handle a rigorous curriculum, as in a math, science, or language department. I studied the bare minimum amount to get by, and I had no difficulties with any of the classes.

I think that I took at least one class from every professor who resided on the fifth floor except George Ziegelmueller1, who had been in the department for ages. I don’t remember George teaching any graduate-level classes while I was at Wayne State. If he did, it was probably in directing forensics.

Here are my impressions of the other teachers. They are listed in alphabetical order, with the ones whose names escape me at the bottom.

I think that Steve Alderton2, whose first year was 1977-78, taught a class in group communication. I don’t remember much about it. Steve got his PhD at Indiana, which had a very good reputation in speech circles.

Both George and Steve were on my dissertation committee. That experience is described here.

A museum in Esperance, Australia has some of Skylab’s actual debris on display.

I remember taking a class from Jim Measell3, but I don’t remember what the subject was. Sheri Brimm was in the class with me. That experience is described here.

In July of 1979 the Skylab satellite fell into earth’s atmosphere and broke into a lot of debris. Jim removed a ceiling tile from over his desk and scattered some fairly realistic-looking electronic parts around his office in hopes of persuading people that pieces of the satellite had crashed through the roof of Manoogian.

Barb O’Keefe3, earned her PhD at the University of Illinois, a gathering point of disciples of George Kelly’s Personal Construct Theory. I think that her husband was also a devotee. She taught a class in communication theory, in which she described the “evolution” of communication theory. The second-to-last step was systems theory, which she dismissed because a system is never truly closed. Of course, that is true. The researcher tries to exclude externalities when possible and account for them when it isn’t. However, the externalities exist regardless of which construct is used to analyze the transactions.

The culmination, according to Barb, was PCT, which postulates that people have dichotomous (i.e., two dimensional) constructs that they use to evaluate everything. Examples are light-heavy and tall-short. I asked her about colors, and she replied with something like, “Oh, there’s an answer to that.” She never looked it up or told me where I could find it. She was quite intelligent and an effective teacher, but she was also a “True Believer”, and that scared me.

She also really upset me when she let slip that she thought that debate training “turned students into monsters.” I kept my distance from her.

This picture is from before the days when I knew Ray Ross.

I remember taking one seminar from Ray Ross5, the author of the Speech 100 textbook. It might have been about persuasion. All I remember is that it was the least demanding of all of the courses that I took, and everything that he taught was at least twenty years old.

Lie Ray, Gary Shulman received his PhD from Purdue. I took two of his classes. The first was statistics, which covered much of the same material as the class that Bob Norton taught at Michigan. The number of students enrolled was more than for Bob’s class. I remember that everyone was assigned a topic to explain to the class. Most of these topics were very straightforward, but the one that I was assigned was a complicated statistical tool that I had never heard of. I spent a lot of time working on my lecture, but it was just impossible (IMAO) to present it in a fashion that was comprehensible for speech students within the time limit, which I think was fifteen minutes. I got a bad grade on this exercise. This was the only time in my life that I complained about a grade. It didn’t matter; I aced the tests.

Gary’s other class, which, as I recall, was taught at night, was industrial communications. Vince Follert and Pam Benoit were also in this class. We had several exercises to perform as teams of three or four. The catchphrase was “Learn by doing”. The first project challenged each team to construct a castle using some tools that each group was provided—a stapler, some tape, string, some crayons, and construction paper. The castles were then judged on sturdiness, height, and esthetics.

Pam, whom I knew to be a good artist, was in our group. I gave all of the construction paper and crayons to her and told her to decorate them so that we did not finish last in esthetics. The rest of us then affixed one end of the string to one of the ceiling panels next to a wall. We then stapled the decorated paper to the string and taped the whole contraption to the wall. It looked nothing like a castle, but it was by far the tallest, easily the sturdiest, and as esthetically pleasing as any. De gustibus non est disputandum. We won the competition, but Vince claimed that we cheated.

In the second, much longer exercise, we had different roles in a factory that made some doodads from tinker toys. I was the foreman in the first segment. Gary never prohibited us from rearranging the furniture, and so I ordered that the desks of the people who were charged with locating the pieces moved so that they were next to those of the people who assembled them. This made everything very efficient and made the rest of the exercise, which culminated (on Gary’s order) in a strike of employees who were as jolly as Santa’s elves, totally inappropriate.

I had heard through the grapevine that getting a consulting gig with one of the auto companies was the Holy Grail for the faculty members in the speech and psychology department. I never found how many, if any, completed the sacred quest.

I am not sure that I ever saw this face in my three years at WSU.

I am pretty sure that I never met Geneva Smitherman7. I may not have even seen her. I have no recollection of where her office was. She definitely taught classes while I was at Wayne State. However, I never took any, and nobody that I knew well did either.

A surprisingly large number of graduate students in Wayne State’s speech department held outside jobs. A fairly large portion of this group took all of Prof. Smitherman’s classes and very few others. One of these students took the class that Ray Ross taught that I was in. She confided that she had many friends who would not take classes from any of the other professors. It was actually feasible to get a masters degree at Wayne State using this approach. If the student was willing to write a thesis (supervised by Prof. Smitherman), it could be accomplished in only a few years.

The effect that Prof. Smitherman and her ideas had on the department as a whole is discussed here. Jimmie Trent was the chairman of Wayne State’s speech department up until 1972 or 1973. I don’t know when Prof. Smitherman was hired, but it is fun to speculate that Jimmie hired her as a parting gift to the department. She is eight years older than I am. The timing could be right.

There was also a professor in the department who taught classes in rhetoric and oratorical analysis. I am not certain whether I took any of them or not. I definitely remember that he brought his adolescent son to our house on Chelsea one evening to witness one of our D&D adventures. We would have let them join the party of adventurers—I had a computer program that could generate a character in seconds and generate a nice printout with all of the characteristics. They declined the invitation.

I took one graduate-level class in psychology. I don’t remember the professor’s name, but he was both entertaining and handsome. I was more interested in the first characteristic than the second, but I did notice that about 80 percent of the students were female. I wanted to ask this professor to be the “outside” member of my PhD committee, but he was on sabbatical.

I found the psych students in this class to be no more capable than the graduate students in the speech department. I received an A with very little effort.

This guy probably aced his orals.

In one class session the psych professor discussed oral exams. He said that it was very difficult for the faculty members to assess the performance of the candidates. In general, they were mostly surprisingly awful. He said that some professors used a 10 percent standard. That is, if 10 percent of the answers seemed acceptable, that was good enough.

He also mentioned an exception. He told us about one fellow who was not considered a very good student. However, his performance in the oral exam was the best that any of the professors had ever witnessed. It turned out that he worked as a disk jockey (whoops; the meaning of that term has changed in the intervening years) “presenter” at the college’s radio stationed, and he was used to ad-libbing and responding to unexpected questions.

Well, if a little radio time had that effect, I figured that all my years of debate experience would certainly serve me even better. I did not waste even one hour cramming for my orals, and I passed with flying colors.

I took one other class; I cannot even remember the exact nature of the subject matter. It might have concerned statistics for the social sciences or the the use of computers in social science research. The instructor was weak. I remember that on one of his multiple-choice tests he asked for the definition of an algorithm. When he graded the test he marked the right answer (a set of rules to be followed in calculations or problem-solving) wrong and refused to admit that it was a mistake. I might have dropped the class or just stopped attending.

One desk that should have been empty had my marvy body in it. So what?

You may be wondering how a student could have “just stopped attending”. Well, the university had a requirement that the prospectus be presented and defended before completing the coursework. I don’t remember the details. I was not ready to write my prospectus on time, and, besides, I was busy coaching debate. So, for a semester or two I attended classes for which I had not registered. This was not the smartest scheme that I had ever devised, but, since I did not pay tuition either way, I could not see that it would harm anyone.

I do not understand why none of my instructors challenged my presence. I am quite certain that the university provided every instructor with a roster of all enrolled students.

Occasionally someone who was not on the roster attended one of the classes that I taught. I took attendance every day and, in a friendly way, challenged all the interlopers. Occasionally they were just guests of one of the enrolled students8. None of the people whom I challenged ever came to a second class.

My failure to enroll went undetected for quite a while. When someone in the administration finally noticed I was ordered to report to the dean’s office. He grilled me about why I did this. I told him frankly that I had no excuse, but I wanted to do whatever was necessary to get back in good standing. He grilled me about this over the course of a handful of interrogations. He apparently thought that my actions were part of a nefarious scheme.

I discovered during these exchanges that the school was reimbursed by the state based on enrollment numbers. So, what I did cost Wayne State some money. Of course, it also saved the state of Michigan the same amount of money.

I also had to go to track down the instructors and ask them to submit grades for me. Fortunately they were all still on campus. None of them gave me the slightest bit of grief.

Of course, if I had stopped attending a class because I could no longer tolerate it, I just never asked for a grade. I had plenty of credits without those classes.


I spent a lot more time researching than I did studying for these classes, which for the most part, I considered useless. None of my research concerned anything that I had studied in classes at Wayne State. It was concentrated in two areas: 1) the social science research that used the ten standard questions in the “shift to risk” research, and 2) the medical research concerning hemispheric specialization. The former was compiled in anticipation of doing a dissertation on some aspect of the area. The latter was because I was intellectually curious about the subject. In the late seventies almost no one outside of the medical community was aware of all the recent breakthroughs in understanding the function of the brain.

There was no Internet; there were only libraries. I had boxes full of 3″x5″ file cards on both subjects. I used the “shift to risk” file to prepare my prospectus. I used the hemispheric specialization data for a paper that I submitted in 1980 to the Journal of the American Forensic Association9. I wrote it in response to a two-part article in the journal by Charles Arthur Willard10 (whom I knew as the debate coach at Dartmouth College) entitled “The Epistemic Functions of Argument: Reasoning and Decision-Making From A Constructivist/Interactionist Point of View”.

I knew that Dr. Willard, like Barb O’Keefe, received his masters and PhD degrees from Illinois in the speech department that promulgated Personal Construct Theory. My paper presented a short review of the current state of the neurological evidence about the way that the human brain makes decisions. It argued that some of the fundamental elements of PCT were inherently inconsistent with the fundamental postulates of PCT.

Before sending my paper to the same journal I let George read it. He agreed with me that people in communications theory were not conversant with research by neuroscientists. He asked me if I was sure about “all of this”. I assured him that when something was questionable I had been careful to include disclaimers.

My paper was quickly accepted for publication, but the principal reviewer wanted me to make a few minor changes. By then, however, I had decided to change careers. I let it drop.


1. George died in 2019. A press release from Wayne State can be read here.

2. While writing this I discovered that only a few years after I departed in 1980 Steve Alderton changed careers entirely. He got a law degree and then became (for almost three decades) an official of the federal government, a world traveler, and an artist! His obituary is here.

3. Jim Measell left academia in 1997 to specialize in public relations. His experiences are described here.

4. Barb O’Keefe Northwestern https://dailynorthwestern.com/2019/08/14/campus/school-of-communication-dean-barbara-okeefe-to-step-down-in-2020/

5. Ray Ross died at the age of ninety in 2015. He was at the Battle of the Bulge! His obituary is here.

6. Gary is a professor of strategic communication at Miami University in Oxford, OH. Information about him can be found here. I wonder if Jimmie Trent hired him.

7. It appears that Geneva Smitherman is now at Michigan State. Here is her Wikipedia page.

8. The most memorable of these occasions was when one of the students brought her identical twin sister. This was the same student who started one of her speeches with, “I want to take this occasion to introduce all of you to my best friend, Jesus.”

9. The journal’s title was later expanded to Argument and Advocacy: the Journal of the American Forensic Association.

10. Charlie Willard has a Wikipedia page.