2008-2019 Partners at the Hartford Bridge Club Part 2

Posted on October 23, 2023 by Mike

Mentoring and short-term partnerships. Continue reading →

This entry describes my partners who participated in the mentoring program of the Hartford Bridge Club (HBC) and the ones with whom I have only played once or twice. The regular partners can be found here. Those I encountered outside of the HBC mentoring program after the pandemic have been posted here.

Mentoring: The HBC’s Board of Trustees established a mentoring program several years after I became a Life Master. I cannot think of a way to set the date. The purpose was to allow newer players to pick up a few tips from more established players by playing together as often as possible over a three-month period. The incentive for the mentors was that one game per month was free. I always participated. I am not certain of the order of my partners, but I have put them in chronological order as closely as possible.

My technique varied little from year to year. I asked my partner what they wanted to focus on. I then asked them to send me a copy of the convention card that they were currently using. I wrote up a series of questions about the card/ After they answered we scheduled our play at mutually convenient times.

I communicated very little during the play. I generally try not to watch my partner’s play very closely because I do not want to make them nervous. If we had time after the round I might fo over anything that I noticed. Afterward I went of

My first partner in the mentoring program was Susan Glasspiegel¹, who was already a pretty good player. At the time she played mostly with her husband Bob on holidays, in night games, and occasionally at the SBC. I also encountered them sometimes at nearby tournaments, where they often teamed up with Ru Cole and Silvia Szantos. I remember losing my temper when my team lost to them. I did not mind losing, but Ru was late turning in the score—for no good reason. That meant that both teams received the dreaded red dot. Two red dots would result in a loss of a victory point. My team never got the second dot, but theirs did.

I don’t think that playing with me had much effect on Sue’s bridge game. At the time she was pretty set in her ways. Bidding has always been my favorite aspect of bridge, and she made it clear that she needed to continue bidding the way that she did because Bob was unlikely to change.

I remember that Sue played Standard American rather than 2/1, her sparse set of conventions included the Brozel defense against 1NT openings. She also insisted that if she was responder after a one-level opening in a suit, and her right-hand opponent overcalled, that a 1NT response did not necessarily imply a stopper in the overcaller’s suit.

In later years Sue played at the HBC quite a lot with Lee Wilcox and a few other people. By then I think that her bidding was more sophisticated.

Sue suffered a very bad accident in 2022. However, when she heard that we had two and a half tables in Simsbury, she told Bob that she wanted to play so that we could have a reasonable game. That was very nice of her.

JoSue Coppa: JoSue usually played with her husband, Gene, described below, both in tournaments and at club games. I was a little surprised to learn that she had signed up for the mentoring program.

I cannot remember any memorable occurrences during our partnership. I don’t think that she advanced a lot.

Gene and JoSue moved to Fairfax, VA, during the Pandemic or shortly thereafter.

I also don’t have a lot of memories of playing with Linda Erickson. The main one is that I was scheduling games for her at the time that I had scheduled a game with Linda Starr. It was the first and (so far) last time that I double-booked. The other Linda was very gracious about the situation, although she admitted that she had placed a curse on us. Linda E. and I had a horrendous result.

I remember that Linda said that in her house she was the CEO of the kitchen. She evidently did not appreciate her husband messing around with culinary paraphernalia.

Linda served as vice-president of the HBC for a while. I guess that she was in line to become president, but for some reason she decided not to. My wife Sue, who was on the nominating committee speculated that her reluctance was because of the fact that she and her husband were moving to Charlotte, NC. However, she was still playing locally in 2020, so she must not have moved before the Pandemic.

Fran Weiner² was a member of the HBC long before I returned to the world of bridge, but she did not have a lot of masterpoints. We only played together a couple of times. In fact, I ended up owing her

At the time, Fran’s daughter Jennifer, a novelist was involved in some kind of promotional event in California for one of her novels or screenplays or something. So, Fran went out to the West Coast to help her or to babysit or something. I expected Fran to get in touch with me when she returned, but she never did.

Bridge was not a very important part of Fran’s life. She was in the ACBL for twenty-nine years, and she only amassed 282.19 masterpoints. I doubt that she got much out of our association. Nevertheless, I was quite disappointed that she seemed to disappear from the HBC after that. I wanted to learn more about how her daughter managed to break into the world of publishing.

I often say that everyone in bridge has an interesting backstory. Hers certainly qualified.

John Calderbank came to the mentoring program with a specific objective, to learn the 2/1 bidding system. I wrote up a description of the differences between the Standard American that John had always played and 2/1. The differences were not insignificant, but there were not a lot of new things to learn.

John probably got more out of our partnership than any of the other people with whom I worked. When I wrote this entry in 2023 I was still playing with him in the morning game at the HBC nearly every Tuesday. I subsequently have taught John a few new conventions, but he mostly has wanted to take it slowly.

John and Mary Sullivan (below) took over management of the mentoring program in 2022. Their oversight was far superior to the previous coordinator’s.

In 2023 John was still doing a lot for the club behind the scenes. In addition he and his wife Nancy (below) were running an unsanctioned game in their home town of Glastonbury. He also took and passed the ACBL’s directorship test. His first assignment for the club was to direct the Sunday afternoon High-Low game. My wife Sue and I played in it regularly.

Of all of my mentoring partners³, Mary Sullivan was the most conscientious. She always responded to my emails, which she shared with her regular partner, Xenia Coulter, and she usually had additional questions.

Xenia was already a Life Master when I started playing with Mary It did not surprise me at all when Mary achieved the same rank in 2022.

In 2023 Mary was still running the the club’s mentoring program with John Calderbank (above). She also was assisting several of the other programs aimed at helping newer players.

Mary has hearing difficulties and macular pucker, scar tissue in the macula that can distort vision. Through my first seventy-five years I avoided the first of those, but I was still struggling with the latter in my left eye.

In 2022 Nancy Calderbank asked me to be her mentor. Like her husband, John, she had been playing bridge for a long time, but she wanted to learn how to play the 2/1 bidding system. We only got to play together a few times, but I am pretty sure that she had mastered 2/1 by the time that the mentoring period was finished.

I also worked with Nancy for three years on the HBC Board of Trustees. She and John, whom she called a “busy-body”, also ran an unsanctioned bridge game in Glastonbury, CT.

In the summer of 2023 I got to meet and play with Fran Gurtman, who had much less experience than any of the other players whom I had mentored. She was still a practicing physician when we started playing together.

Fran had taken online lessons. The first convention card that we played was very unsophisticated. It had no defense against 1NT openings, and it also lacked Jacoby 2NT, New Minor Forcing, Drury, and other conventions used by most of the mid-level players at the HBC. We only played together, but she felt comfortable adding most of them.

On November 8, 2023, Fran was driving from her home in Avon to play with my wife Sue in the weekly Wednesday evening game at the Simsbury Bridge Club. A deer jumped in front of her car. The collision killed the deer and damaged the auto. She called Sue to ask if she was still needed. Sue told her that we would not be able to have a game if she dropped out.

So, after filing a police report Fran drove the car, which was difficult to steer, to her house and drove a different car to the game. She arrived only a couple of minutes late.

A new mentoring session started in January of 2024 and ran through March of the same year. I was assigned by the mentor program to work with Mike Kaplan, who had even less experience than Fran did. Our convention card contained a lot of blankness. I taught him New Minor Forcing, Fourth Suit Forcing, and the two-suited bids.

Unfortunately, we had to play in the open pairs games at the HBC. Our results were therefore not very good, but I think that Mike learned quite a bit. I wrote up all of the hands on which we did poorly as I always did. I could have played for free in three of the games, but I donated the money to the HBC, which got reimbursed $30 by the CBA.

Playing with Mike on March 7 I was dealt the following hand: ♠A5432 ♥A653 ♦A5 ♣62. This hand had no face cards and only forty-four pips, an incredibly low number. The lowest possible number is twenty-eight. Mike had a very good hand, which got a lot better when blended with my three aces. He took all the tricks, but we only bid 4♥. We got a bad score.

At the same time I served with Mike on the HBC Planning Committee.

One-time partners: For quite some time I have maintained a spreadsheet with one line for each person with whom I have played at least one entire session in a sanctioned game at a club or tournament. Below is a list of the ones with whom I played only one or two games at the HBC. They are listed in alphabetical order, mostly just to make things easier for me to make sure that I did not skip anyone.

A guy whose last name was Balasubrama played on Saturdays a few times one summer at the HBC. He asked everyone to call him Bala, but the spreadsheet also has KC in the First Name column. On at least one of those occasions I played with him. He was pretty good, and he liked to play with me.

I could find no trace of Bala either online or in my database of players. Perhaps he dropped out of the ACBL before I began downloading the rosters in 2013. It is also possible that I have his name wrong. Unfortunately, in 2023 there is no longer a way to look up HBC results on the Internet.

Myrna Butler lived in Southwick, MA. She came down to the HBC to play occasionally. I played with her at least once at the HBC. I am pretty sure that she answered one of my mass emails soliciting partners.

I remember that some time after we played together I found a card filled out by Myrna at the partnership desk at the regional tournament in Cromwell. My team had been eliminated in an early round of a knockout. We planned to play in the next day’s “Loser Swiss”, but one of our team members was not feeling well. Since we had already played together, I assured the remaining members of the team that I would play with Myrna. However, I was unable to get in touch with her. I later learned that she had gone home and had neglected to remove her card from the partnership desk. I don’t recall how the team dealt with the situation.

I played in a Swiss team event at a tournament in (I think) Hyannis, MA, with Myrna and her partner, Connie Dube (introduced here). They were late for the first match. Helen Pawlowski, the tournament manager, and Sally Kirtley, who at the time was learning Helen’s job, sat in for the first match. After she learned whom she was replacing Helen said, “Oh, Myrna’s always late.”

Myrna has played a few times at the HBC since it reopened after Covid-19.

Gary Cohen played bridge for only a little more than a year, but what a year it was! He played mostly at Stan Kerry’s West Hartford Bridge Club (WHBC) game at the temple in West Hartford³. During his first year of play Gary amassed more masterpoints at club games than any other rookie in all of North America. That earned him the national Ace of Clubs award, as well as the district and unit versions. Since I was still playing with Dick Benedict, that must have been in 2008.

I am pretty sure that I played at the temple with Gary once. He made a joke about getting out the big (circumcision) knife. Although we did pretty well, I did not enjoy the experience much. Stan’s laissez faire style of directing was not appreciated by serious players like myself.

I am certain that I played with Gary at the HBC. It was on December 31 of, I think, 2009. Gary asked me to play in hopes of augmenting his chances of winning the award. We did win a fraction of a black point, but, as it turned out, he didn’t need it.

I remember playing on a team with Gary at the Cromwell tournament the next year. We had to play against Y.L. Shiue’s team. Gary did not think that it was fair for us rookies to be matched against “the best card-player” at the club.

Gary, who was a professional photographer, often went on vacations with both his wife and his ex-wife—at the same time! He insisted that he could get away with this because he was “a catch”. His LinkedIn page is here.

Gene Coppa and his wife JoSue (introduced above) joined the HBC a few years after I did. I played with Gene at least once at the club. We played together at a limited game on Wednesday afternoon that was designated as an NAP qualifier. There were at least ten pairs. Gene and I were the only people in the B strat. All of the other players were in the C strat and had considerably less experience than we did. So, we should have easily been able to qualify; in fact, we should have won.

Instead I got the worst result that I had ever received at the HBC. We finished dead last, and we did not earn our Q.

I was playing East that day; prior to that time I had always sat in North, South, or West. For quite a few years thereafter I refused to sit East in that building. When I began playing with Joan Brault (introduced here), she insisted on playing West when we were assigned to sit East-West, I reluctantly discarded the superstition.

Gene served a term as HBC president. He also served as hospitality manager for Unit 126 before the Pandemic. He and Jo Sue moved to Fairfax, VA, in 2022.

Phyllis Crowley was a fairly new player when I was paired with her for some reason. She was, in my recollection, somewhat overwhelmed by the event.

I think that she still plays in limited games in 2023. I have not seen her in any open games, but she was still on the email list.

I remember playing with Lucie Fradet once at the HBC, but I do not remember the circumstances. I remember, too, that Felix Springer and I helped her to win some gold points at a regional while playing in a Swiss event of some sort.

In 2023 she was still a member of the HBC , but she mostly played at the WHBC.

In real life Lucie had been a French teacher, and she still loved to speak in that language.

I am certain that I played with Marsha Futterman only once at the HBC. She was a very good player at one time. She even won the Governor’s Cup at a sectional, but she refused to take the very large trophy home.

Marsha often played with Peter Katz. She told me that she thought that she was a better bidder than Peter, but Peter played his cards better. That may have been true then, but Peter’s bidding improved, and Marsha’s play did not.

Marsh directed the Saturday games at the HBC. Her husband, Carl, often came with her, helped set up and clean up, and filled in at the bridge table when necessary. When Marsh played with him (to avoid a sitout), she was constantly frustrated by the way that he played. I suggested that she could play with my partner, Peter, and I would play with Carl, but she did not want to do that.

Marsha gave up bridge after the Pandemic. I don’t know why.

Carl Futterman died on November 12, 2023, while I was composing this entry. His obituary can be read here.

Margie Garilli has for year run one or two games in the northeastern suburbs of Hartford. She has played at the SBC quite a few times, mostly with Donna Lyons. She seldom came after the Pandemic because she could not drive at night.

Margie, who is a pretty good player, asked if I would play a game with her at the HBC. I quickly agreed. I don’t know if she got a great deal out of it, but she seemed to have a good time.

Marilyn Goldberg was an exceptionally good player with much more experience than I had. She asked me to play with her very late in her career. I made a mistake—I don’t remember the details—and she remarked that she knew that I would do that. That hurt.

Marilyn died in 2022 at the age of 93. Her obituary can be read here.

I played with Judy Hyde quite a few times before she moved from the Hartford area to Northampton, and I played with her a couple of times at the Northampton Bridge Club before she paired up with Bob Sagor.

On one occasion at a regional tournament in Nashua, NH, my wife Sue and I went out for supper with Judy (my partner at the tournament) and Judy Cavagnaro (Sue’s partner). The unusual aspect was that Judy C. was married to Jud H.’s ex-husband, Tom Hyde. There was not a bit of animosity between the two Judys.

On her eightieth birthday Judy bought herself one lesson and game with a local pro, Doug Doub.

Judy served as the representative of Unit 186 (Western Massachusetts) on the committee that I formed to determine the first winner of the Weiss-Bertoni award. That process was described here.

C.J. Joseph‘s first name was Carolyn, but absolutely nobody called her anything other than C.J. I only played with her once.

C.J. met her husband, who was (to the best of my recollection) a hospital administrator while they were both attending the University of Michigan. So, most of our conversations were about the Wolverine football team.

She left the Hartford area for a seaside home they built in Englewood, FL She scoffed when joked about her house being washed away. I don’t know; the Ross Ice Shelf is several hundred meters thick and the size of France. Nothing but friction is holding it back.

In 2023 C.J. was still a member of the ACBL, but she did not appear to be playing any more. A lot of that happened during the Pandemic

Joel Krug was still a regular at the HBC as I wrote this in late 2023. I only played with him once, but I recognized him on an old photo of an annual meeting, and none of the other members looked familiar.

The only thing that I remember about our game was that he was surprised that I knew how to play the McCabe Adjunct as well as the Brozel 1NT defense.

Joel was one of the best players at the club. He may have lost a step over the years, but he was still formidable.

I played at least one round with Pam Lombardo, when she was just a novice. Maybe it was during one of the first sessions of the Sunday high-low game before Covid-19.

Pam has had significant health issues that seemed to affect her ability to play, but in 2023 she was still an active member of the club.

A friend of hers named Butch Norman was one of two recipients who objected to me using the name Tonto in one of my emails. I discussed this incident in detail in the blog entry that I posted here.

At one time Donna Feir planned to hire Pam as a director, but that plan never came to fruition.

Jim Macomber (MAY cum ber) was a regular player in the Tuesday evening games when I first started playing at the club in 2008. I may have played against him more times than against anyone else.

One of Jim’s regular partners at the HBC morning games was Jeanne Striefler. I asked Jeanne and Jim to team up with Eric Vogel and me for the knockout in the Presidential Regional in Southbridge in February of 2023. We did very well on the first day, but terrible on the second. The saga has been recorded here.

Later in 2023 I finally got to play a round as Jim’s partner. I had long respected him a great deal. Our result was uninspiring, but it left me hoping for a second chance.

When Jim had his cataracts removed in the late summer of 2023 he was left with double vision, something to which I could relate. He was unable to drive until he got a pair of glasses to address the situation.

Partab Makhijani was my regular partner on Tuesday mornings at the HBC before Covid-19 caused the club to close. We played a fairly sophisticated card. I remember that he criticized one of my bids once, but I don’t recall the details.

Partab did not return to the club after it reopened in 2021, and I have not heard any explanation for his absence. His LinkedIn page, which is posted here, in 2023 listed him as part of the adjunct faculty of the University of Hartford.

Lesley Meyers was (and still is in 2023) one of the best players at the club. We only played together once. There must have been something about my style that she did not like. She never responded to any of my emails after that.

Lesley (LEZ lee) notices things about people. She was the only person who noticed the golf-ball-sized lump on my left elbow that was presumably caused by the effort required to extract gallons and gallons of water from the basement of our house in Enfield after Hurricane Ida in September of 2021. That episode is recounted here. I am glad that she noticed the problem. I saw a doctor about it, and he gave me a wrap that eventually reduced it to nothing.

Lesley was also the only person who asked me about the fingernails on my left hand. They apparently got severely bent and bruised when I fell in Budapest in May of 2022. That misadventure has been described in detail here.

When I first started to play at the club, no one intimidated me as much as Lesley. She was not tolerant about novices who took excessive times concocting their bids.

I remember distinctly that Nancy Narwold told me that one day that she would surprise me and respond positively to one of my emails soliciting one-time partners. Her name is on my spreadsheet, and I have a convention card for her. Therefore, it must have happened, but I don’t remember it. It seems strange that I remember the off-hand comment more than the 3.5 hour game that it resulted in.

I do recall that before she became a Life Master Nancy played almost exclusively with another woman whose name has escaped my memory—Karen Somebody, I think. The HBC held a party when the two of them achieved Life Master status. I attended. The other lady told tales about their efforts to attain the rank, including something about answering a knock on the door of their hotel room in a nightgown. I always considered Nancy a much better player than her partner.

After that event I don’t think that they ever played together again. From then until the closing for the Pandemic Nancy played mostly with Joel Krug. She also ran an unsanctioned bridge game at one of the country clubs on the west side of town.

I have deduced that in 2023 Nancy teaches business at Manchester Community College. If so, her LinkedIn page is here. She is still winning masterpoints; she probably plays online.

Val Orefice was not as serious about bridge as most of the people on this list. Although she joined the ACBL in 1994 (ten years before I did), she only made Bronze Life Master in 2012, a year after I did. She dropped out in 2018.

I remember only two things about Val. The first was that she did not seem to be familiar with several of the conventions that nearly all the accomplished players used. The other was that she pronounced her last name the same as the common word “orifice”. The Italian word orefice means goldsmith and is pronounced oh RAY fee chay.

I played with Pam Palmer a few times when her main partner, Aldona Siuta, could not play. Pam. They played a much simpler system than I was accustomed to. They very seldom made mistakes, and both of them were very good at playing the cards.

In 2023 Pam was still playing, but at a much reduced rate. She seemed to be very frightened of Covid-19, perhaps on account of her partner.

Both Pam and her partner were quite active in the same church attended by the Calderbanks.

Susan Pflederer, who was (and still is in 2023) one of the best players at the HBC, once told me that she wanted to play with me because she had a hard time playing against me. This astonished me because I did not remember having particularly good results when I played against her.

I know very little about Susan. She had been playing bridge for a long time when I started. I seem to remember that our results were mediocre. I probably made some mistakes that she noticed and I didn’t. We never played again.

After the Pandemic Susan has played less than she did before.

Trevor Reeves has the unique distinction of playing with me without making it onto my spreadsheet. When we were scheduled to play together a second time, he was able to show me the results from our first partnership. I cannot imagine how it could have happened, and I took no notice of it.

Trevor learned to play bridge in England, which explains why his BBO handle is ACOLyte. Trevor is a very good player. Although in late 2023 I still have more masterpoints than he does, the people in the club obviously consider him a better player than I am.

Trevor formerly played as a teammate of mine at many tournaments, and we did quite well. He also played with me in a pairs event at the Summer NABC in Toronto in 2017 (no notes?). We won our section in the evening session.

I would like to play more with Trevor, but he obviously prefers other partners. He asked me to play with him in the sectional in Orange in August of 2023, but I had to turn him down because of a previous commitment to play in the sectional in Great Barrington, MA.

Trevor’s primary partner at tournaments has been Felix Springer. They have a great record together and even made it to the semifinals of Flight B of the Grand National Teams in 2022.

Trevor served as both the president and then treasurer of the HBC. He was responsible for implementing the accounting changes that allowed the club to do accurate budgeting during and after Covid-19.

I cannot say that I enjoyed the one time that I played with Joan Salve. Her world view was just too different from mine. I don’t remember any details, but I was happy when the session was over.

I met Carol Schaper at the SBC. She was a regular there when I first started playing. I liked her a lot.

She played with a former nun named Louise Alvord. Carol was interested in my book on the popes (posted here). She especially liked the title, Stupid Pope Tricks: What St. Mary Immaculata Never Revealed About the Papacy. Louise, however, did not want to hear anything about Roman Catholic clergy, good, bad, or just unusual. Carol tried to defend me, but Louise did not want to hear it.

I played with Carol only once at the HBC and never at tournaments or, for that matter, the SBC. I thought that she had the potential to be a pretty good player, but she did not want to put in the effort.

Carol was one of the thousands of people who let their membership in the ACBL lapse during the Pandemic or shortly thereafter. She had enough points for Life Master, but she must have been short some gold and/or silver.

Susan Seckinger has long been a key person at the HBC. She was hired as a director and Donna Feir’s right-hand person. Before that she was a critically important official for Unit 126. She had the formidable responsibilities of being both the treasurer and the tournament manager at the same time. She did a good job in both roles.

Susan’s husband Gary was considered one of the best players in Connecticut. He often played with Deb Noack at sectionals. He died in 2014, just as I was becoming active at the district and unit levels.

I only played with Susan once. I think that we both enjoyed it, but we never played again. She has long had a small group of women with whom she played regularly.

Mike Smith almost always played with his wife Susan. They became a formidable pair during their stay in the Hartford area. They even won a pair of national championships. Mike was a Life Master when they moved to God’s country. I spoke at Susan’s Life Master party and complained that she had never once agreed to play with me and that they had stolen my favorite teammates, Bob and Shirley Derrah.

I never got to play with Susan Smith, but on one occasion Mike asked me to play with him on a Tuesday evening when Susan was busy elsewhere. I jumped at the chance. I really enjoyed it, but he was an intimidating figure (both physically and at the table). I made a mistake that kept us from having a good round. It was embarrassing.

Mike was still working full-time while the couple lived in the area. So, his presence at the HBC was pretty much limited to evenings, weekends, and holidays. Susan, however, became a rather active member. I an pretty sure that she participated in the mentoring program.

In the post-Pandemic period the Smiths moved to Alexandria, VA. I have not encountered them since they did.

I first met Linda Starr during the Tuesday evening games. She usually played with Mike Carmiggelt in those days. They—and many other players in those games—were good enough that they intimidated me. Once Mike accused my partner and I of something unethical. When I responded with a one-word interrogative: “Ethical?” Linda immediately responded by saying that Mike was just crabby because he was hungry. I am not sure why, but Linda has not played with Mike for a few years.

I have paired with Linda a few times at the club and at least once at a sectional in Orange. That experience has been recorded here.

Shortly before Covid-19 struck Linda passed the director’s exam and was hired by the HBC. At my suggestion the club bought a subscription to MailChimp to send emails about news of the club. Linda took over the project of maintaining the database and composing emails. Her emails throughout the closure helped maintain a sense of community among club members.

Linda came up with the idea of the High-Low game on Sunday as a way for experienced players could help the less experienced. She has unofficially mentored Doug Eitelman and greatly improved his game.

Linda and I worked together on the fantastically successful Limited Sectionals that were sponsored by the HBC in 2023. Documentation of those events begins here. At the time she was a member of the board of the Connecticut Bridge Association (CBA). She became very upset at the handling of the notorious “Tonto Scandal” that has been documented here. After a short sting on the CBA board she resigned. At the HBC’s annual meeting in October of 2023 she became the first director ever elect to the Board of Trustees.

Gary Cohen put together a team for a Swiss event at the HBC. I don’t remember the date. I was assigned to play with Merrill Stein, whom I barely knew. I don’t remember any more details. I think that Merrill died in 2018. An obituary for someone with that name has been posted here.

Jeanne Striefler has been an active member of both the HBC and the SBC for longer than I have. We have played on teams together at tournaments quite a few times and we have paired up at least once or twice.

On a few occasions Jeanie (as everyone called her) invited my wife Sue and me to the house in West Simsbury that she shared with her husband Fred⁴. One of those occasions was when she celebrated making Silver Life Master, and Susan Seckinger celebrated making Gold Life Master. She probably would have invited us more often if we had reciprocated. Fat chance.

Jeanie served as the HBC’s secretary for many years.

Jeanie and Fred went on a Viking cruise in France at the same time that I took the European cruise (described here). She contracted Covid-19 near the end of the cruise and was unable to leave Paris for several days. She reported that she had had a terrible experience. She was surprised that I enjoyed my journey and thought that Viking did well under the circumstances.

I learned when I played with Rowna Sutin at the HBC that she had been a professional opera singer in Pittsburgh. She appeared as Musetta in Puccini’s La Bohème. I immediately remarked that she must have sung the show-stopping aria, Quando me’n vo’⁵. I then asked her if she wore a red dress. She said that her dress was not red, but it did have a very long slit in the skirt.

I also discussed with Rowna about the version of Tchaikovsky’s Eugene Onegin that was performed on television and is available on YouTube here. Rowna did not like the cuts that were made. I felt that the cuts made it a much better television show and highlighted the talents of the wonderful choir and dancers.

I told Rowna about my favorite Tchaikovsky opera, Cherevichki. She replied “How come I have never heard of it?” I wasn’t sure how to explain why it has not gotten much attention in the U.S. I speculated that it might be because it was difficult to stage. I refused to believe that it had anything to do with the music.

That was the last time that I saw Rowna. For some reason she stopped coming to the HBC. She was still a member of the ACBL in 2023, and she had won a few masterpoints during the year.

Bill Watson became the president of the HBC shortly after I joined. As president he arranged for Michael Lawrence, a world champion and highly respected author, to visit the club and give a free presentation on takeout doubles. He even let him stay overnight in his house.

I attended the event. During a break I encountered Mr. Lawrence in the men’s room. He stumped me with a question about whether the faucet’s water ever became hot.

Bill was also a director at the HBC and with Laurie Robbins ran the club’s education program for new members. For six years he ran the Limited Sectional that the club hosted every October.

I played with Bill a few times before Covid-19 shut down the club in 2020. I remember that he was shocked when I said that a bid at the two-level in the fourth seat should show a minimum opening hand. The club’s experts agreed with me, but later when I played with Barbara Gallagher that the best players in Denver played that the same bid at the one-level was weaker.

Before the Pandemic Bill often was the public address announcer at football games for one of the local high schools in Hartford.

Bill and I have not played together since the club reopened. He mostly has played with Mike Carmiggelt and Larry Bowman.

Bill drove a red Jaguar that gave him a lot of grief in 2023.

John Willoughby started playing at the Tuesday evening games a little after I did. I think that I only played with him once, and I don’t remember any details about the occasion. My wife Sue played with him pretty often online during the Pandemic.

Although he and his wife had moved to North Haven in 2022 John continued as president of the HBC until his sudden and very unexpected death in the summer of 2023. Previously he had lived in Suffield. In his business life he worked as an underwriter for one of the insurance companies. His obituary can be found here.

When John was vice-president of the HBC, he was also the chairman of the Planning Committee, of which I was a member. The committee came up with many good ideas during this period.

The club held a special event as a tribute to John. Many of his family and friends attended. Over $6,000 was raised for the club.

1. In September of 2023 Bob and Sue Glasspiegel moved to Charleston, SC.

2. I was surprised to discover that Fran was still living in West Hartford when she died in 2021. Her obituary is posted here.

3. Stan had just opened his club when Gary began the year of his feat. Stan took advantage of a loophole in the ACBL rules to give extra points by designating every game as a “charity game”. In addition, although all of the games were technically open games, almost no Life Masters ever attended. So, because the games were fully rated—and then some—it was much easier to earn points at the WHBC than at the HBC, where the open games were dominated by experienced players. .

4. Fred was introduced here. His real first name was Manfred, not Frederick.

5. The long version would be “quando me ne vado”, which just means “when I go out”. I don’t know what happened to the “e” in “ne”.

2017-2021 Patellofemoral Arthritis

Posted on October 11, 2021 by Mike

Knee problems. Continue reading →

Background: I broke the patella (kneecap to you and me) of my right leg in 1974, the final year of my employment in Hartford. This event and its aftermath are described here. For twenty-four years the knee bothered me very little. When I got up from a chair I sometimes walked like Walter Brennan on The New McCoys¹ for a few paces, but otherwise I managed quite well. I took up jogging in the following years. At one time I was able to run eighteen miles in a little more than three hours.

In 1998 or 1999 something happened to my knee. I don’t remember injuring it, but it became quite swollen, and running produced a good bit of pain. I knew that Denise Bessette’s son Christopher had once had difficulty with his shoulder. She told me that Christopher² was very happy with the outcome of the treatment by an orthopedic specialist who had an office in Enfield. I asked her for the physician’s name³ and made an appointment.

I told the doctor my symptoms, and I admitted that I was worried that he would advise me to give up running. He took x-rays and told me that he thought that the doctor who did the surgery on my knee had missed one of the fragments of the patella, and it had fused to a bone or something. He surprised me by asking me if my hip sometimes hurt. I said that it did, but I never suspected that it could be related.

He thought that my problem was tendinitis in the iliotibial (IT) band that connects the knee and hip on the outside of the knee. I later learned that IT band syndrome is rather common in distance runners. He gave me two prescriptions—one for pills to bring down the swelling and one for a few appointments with a physical therapist. It took a few weeks, but the pills worked.

I remember that the young lady who supervised my PT was very cute, but I don’t recall her name. The office that I went to was on the part of Route 5 that I often have driven past on the way to southbound I-91. It no longer is a clinic for physical therapists. At some point a podiatry clinic took over the building.

She taught me some exercises for strengthening the muscles around my knee and especially to stretch the IT band. What worked the best for me was one in which I held onto something with my right hand, stepped over my right foot with my left, thrust the hips to the left, and leaned a little to the right.

I performed the stretches before every time that I went for a run or, after I gave up running in 2008, a walk. I also used the step-over stretch when I felt a pain on the side of my knee or anywhere near my hip. This sometimes occurred when I rose and walked around after being in a sitting position for an extended period. As soon as I exited from an airplane I almost always did the step-over stretch before leaving the waiting area at the gate. It also came in handy for the European bus tours that Sue and I took in the twenty-first century. I probably looked silly, but that simple movement always decreased the pain and in most cases eliminated it.

Easter Sunday 2017: By 2017 my life had changed dramatically in many ways. TSI had been shut down for good for a few years. Sue and I had been on quite a few European vacations and one fantastic African safari trip to Tanzania (described here). I had established for myself an office in one of our spare bedrooms.

On Sunday morning, April 16, 2017, I was in my office working on the computer, probably on something related to bridge; by then I was both webmaster and database manager for the New England Bridge Conference. I arose from my chair to go to the bathroom. I got as far as the door to the office—about six feet—when my right leg gave out. I did not fall; I was able to grab the door frame to steady myself. I experienced a sharp pain in my knee, but it soon subsided.

The weather that Easter Sunday was quite nice. I was enthusiastic about the prospect of getting in a long walk around the neighborhood. In those days I made a circuit of about two miles walking on School St., Hazard Ave., Park St., and North St. I hoped to do two or three circuits that afternoon.

I was less than a quarter of a mile from the house when my leg gave out again. I fell flat on my face on the sidewalk. I got to my feet without difficulty and limped slowly and carefully back home. This seemed more serious than IT band syndrome.

I searched the Internet for information about dealing with knee pain. I learned about RICE: rest, icing, compression, and elevation. For the next month or two I stayed off of my leg as much as possible. I wore my knee brace and iced my knee after exercise. I brought a small chair into the office so that I could elevate it, and I put an ice pack on it until the swelling went down.

Even after the swelling subsided I did not feel comfortable about trying to walk several miles on it. It still felt very shaky. Eventually I decided to make an appointment at the Orthopedic Associates clinic in Glastonbury. I was amazed at the place. It was much larger than I anticipated. There were dozens of people—maybe a hundred—waiting to be seen. Most were older and much less ambulatory than I was. There was no way to tell how many patients were on the other side of the many reception desks.

They took x-rays of both knees, and then I met with Dr. Mark Shekhman, who specialized in hips and knees. He compared the x-rays of my two legs and showed me that there was much less cartilage in my right knee than in my left. He said that he thought my difficulties were due to arthritis, rather than either my fractured patella or the IT band syndrome.⁴ He prescribed more physical therapy, and told me that if I still had pain to call him. Injections could be used to address the problem.

I asked Dr. Shekhman if I could increase my mileage after I completed the therapy. I explained that I was getting fat. He assured me that I could.

The physical therapy that I received this time was overseen by two people at the Hartford Hospital office at 100 Hazard Ave. in Enfield. I don’t remember their names. I went once a week for five weeks in October and November. The prescription required me to attend twice per week, but the guy who worked with me the first week said that my problems were not that serious.

The staff there seemed to be better organized than the therapist with whom I had previously dealt. I usually started with an eight-minute warmup on a stationary bicycle. On the first visit the fellow who worked with me noticed that when I bent my leg I slanted my right knee in. He advised me to slant it out, as I already did with my left knee. He said that I had been favoring my left leg, and the muscles in my right leg needed strengthening. Both he and the female therapist also worked on getting the “knots” out of the muscles and ligaments surrounding the knee.

They also gave me exercises to perform every day. The list grew to include nine exercises, all of which were performed from a prone position. Three of them were stretches—four sets of holding the position for thirty seconds. These were basically prone versions of stretches that I had been doing since my first session in the nineties. The other seven were designed to build strength. They consisted of twenty repetitions of the designated movement.

After the second or third session I was provided with a paper that showed the exercises that I was to be doing. At the last session I was given a new paper that supposedly illustrated all of them. I saved both of these sheets of paper, although they were both badly wrinkled. I discovered recently that the second set only contained eight exercises, and one of those was shown twice. So, for the image shown above I created a composite that included all nine exercises.

I usually did these exercises before I went for a walk—either outside if the weather permitted or on my treadmill. I added one more exercise to stretch my calf muscles to reduce the likelihood of cramps. I found an old brown exercise or yoga mat in my garage. I laid it in the hallway, one of the few places in the house in which I could stretch my six-foot frame. It was a little tight, but I managed.

When I performed these exercises at the clinic I used two pieces of equipment. The first was similar to a dog’s leash. One end was looped around my foot. I grabbed the other end to pull my stiff leg toward my face. Then I pulled a straightened leg across the other leg to the side. The “leash” was also used it to pull a bent leg back to the rear, but I could just reach back and grab my foot for that one. I have good flexibility in that respect. At home I repurposed an old Donald Duck tie as a substitute for the “leash”.

The second instrument was a length of stretchy fabric that had been knotted into a loop. This one was used for the “clamshell” exercise depicted on the sheet, and they let me keep it. After a month or so it snapped in two; I did not replace it.

The left one: I exercised my right leg using this routine nearly every day for almost two years. I felt pretty good about the progress that I had been making until the day on which my left leg almost collapsed while I was walking on School St. I limped back to the house. By the next day the left knee was swollen. I used what I had learned with my right leg to try to address it. Eventually the swelling went away, but the pain still occurred occasionally.

I expanded my exercises to include both legs. I revised the order so that I did not need to change positions so often. I started on my back with the straight leg raise—right and then left—and the bridging. I then did the three exercises lying on my right side followed by the two that required me to be face down—left and then right.

Next I did the three exercises while lying on my left side. I then rolled over to my back again and attached the tie to my right foot for the stretch that pulls the leg back and the ITB stretch. I then transferred the tie to my left foot and did the same two stretches. I finished with the calf stretch that is not shown on the sheet. The whole set took about half an hour.

My left leg was still bothering me when I attended the fall North American Bridge Championships in San Francisco (described here). Quite a bit of walking was required there. It felt very strange to be limping on a different leg. I did my exercises on most mornings, but I was still uncomfortable most of the time that I was there. My right leg did not bother me at all.

Recovery: By the time of the worldwide shutdown due to the pandemic my left leg had fully recovered. Over the spring and summer of 2020 I walked at least five mile nearly every day. On several days I did 7½ miles and at least twice I walked ten miles. I almost never had any pain in my legs. The most likely location of discomfort was in my right lower back. However, I was usually able to stretch this away.

I often rested on the cast-iron bench in front of Dr. Cummiskey’s office.

Over the fall and winter I walked on the treadmill⁵ more often than outside. A new development was a pain on the top of my right foot that spread to the ankle. At first it only occurred when I walked outside. Later a much milder version plagued me on the treadmill as well. I could usually walk for about 1¼ miles before it became difficult to tolerate. After I rested for a couple of minutes and stretched the leg, it went away. However, it usually came back after about the same distance.

We were scheduled to take a European river cruse in October of 2021. My goal was to be able to participate in all of the excursions without leg pain. Since we decided to postpone this cruise until May of 2022, whether I can achieve that still remains to be determined.

1. If you are unfamiliar with Grandpappy Amos’s gait, you can view a short demonstration here.

2. Christopher Bessette’s LinkedIn page is here.

3. I can picture the doctor in my imagination, but I have forgotten his name.

4. In retrospect, I am sure that Dr. Shekhman was correct in his diagnosis of arthritis. However, I think that he was a little too dismissive of my two previous experiences. It was likely that the arthritis was precipitated by the original fracture. Also, the IT band syndrome never really went away. I had rather mild symptoms both before and after the arthritis treatments. Aside from that first day when I fell I never really had much pain in my knee itself.

5. The biggest problem with the treadmill was boredom. I subscribed to the Metropolitan Opera On Demand service for about a year. I streamed operas on my Lenovo convertible PC (which is called Yoga) and watched them while I was walking. I also watched some operas and the entire series Inspector Morse shows on YouTube. Later I subscribed to MHz Choice and watched a large number of European mysteries with subtitles. February 10, 2021, was a very dark day for me. The treadmill broke. Since then I have used the rowing machine when I could not walk. On May 26 I dropped my Big Bubba mug on Yoga and cracked the screen badly. I bought a new Microsoft laptop from Best Buy a few days later.

1983-1985 TSI: GrandAd: The Datamaster Clients

Posted on May 6, 2021 by Mike

A good fit for several agencies. Continue reading →

IBM’s Datamaster was widely disparaged in the technical press. PC’s and Macs were the rage. The reasons for this evaluation were persuasive, if a little superficial.

A Datamaster cost a lot more than a PC.
The Datamaster’s programs only ran on Datamasters. Many hardware vendors were offering PC’s that were “IBM compatible”.
The Datamaster could in no way run PC programs.
The Datamaster’s peripherals—displays, printers, keyboards, and hard drive—were very limited.
The Datamaster’s specs were inferior. The processor looked very slow.

Nevertheless, the Datamaster was a very good computer for TSI. It was extremely easy to program, and it was very good at the two tasks for which it was designed—data processing and word processing. It was also quite reliable. PC’s crashed all the time. Some of our clients used their Datamaster’s for years without ever making a service call to IBM. Those who did were uniformly satisfied with the attention that they received.

For the ad agency application there was one other overriding advantage. Up to four Datamasters could use the same hard drive. This allowed the media department and the accounting department to have access to the same data. In the early eighties personal computers were totally personal. Reliable networks were many years away.

Yes, the Datamaster was horrible at other tasks such as spreadsheet, and it had absolutely no capacity for graphics. However, most of the people who owned and ran small businesses in the early eighties were interested in addressing business problems. They did not care much about system specs, and the fact that IBM sold and supported the system was of paramount importance to them.

I am almost positive that our third ad agency client was Communication & Design (C&D)¹ in Latham, NY, just north of Albany. The principals were Fran (a guy) and Theresa Lipari². The agency purchased two Datamasters and a hard drive. I am pretty sure that by this time TSI was in IBM’s Business Partner program as a Value-added Remarketer (VAR), and C&D bought the hardware through us. We only needed to make minor adjustments to the software system that we installed at Potter Hazlehurst, Inc. (PHI).

It was a long drive, but unless there was snow on the highway, it was never stressful. Best of all, the sun was never in my eyes.

Nevertheless, I made the drive to Albany quite a few times. There was no avoiding personal involvement at several stages in these installations. The transition from manual ledgers to computerized accounting systems was never trivial. The first few monthly closing processes never went completely smoothly.

For several years I worked very closely with the woman most involved with C&D’s system. She was definitely the bookkeeper. She might have also been the office manager. I found her to be intelligent and very easy to work with. I am therefore embarrassed that I cannot remember her name. I recall clearly, however, that she was a big fan of the New York Giants football team. She had even bought vanity license plates for her car that said “NYGIANTS”.

When she left the agency, she was replaced by a woman who was as tall as I was. I don’t remember her name either, but I think that it was French, maybe Bissonet.

I also dealt with the media director when they implemented the media system. I don’t remember her name either, but she was, I am pretty sure, also a principal in the business. She explained to me about inserts³—the advertising pieces that were stuffed into the middle of a newspaper, usually on Sundays and Thursdays. From a database perspective they had pages like direct mail pieces but schedules (lists of newspapers and dates) like newspaper ads. Since we were already using the same set of files for direct mail and newspaper ads, it was not too difficult to set up ad types for inserts.

I remember meeting with Fran after the whole system had been in place for a while. He told me that the media director had started her own agency, and she had taken some of his best clients with her. I never encountered any business that was as “dog-eat-dog” as the ad agency business.

I generally drove up to C&D early in the morning and back at night. I sometimes stopped for supper at a restaurant in East Greenbush. I generally listened to WAMC, the powerful NPR station in Albany. Once I heard—for the first time—the entire recording of The Phantom of the Opera. On another occasion I listened to Lt. Col. Oliver North defending his actions in the Iran-Contra hearing.

A couple of times I stayed overnight. A Howard Johnson’s hotel was right across the street.

Perhaps our easiest installation ever was at The Edward Owen Co. in Canton, CT. The owner was Ken Owen, who was a few years younger than I was. We had (and still have) similar interests. He majored in the classics at Harvard, which prepared him well both to teach Latin and/or Greek somewhere or to take over the family business after he graduated. He chose the road more taken.

The company was named after Ken’s grandfather, who had built the business up to be one of the most successful in the Hartford area. Ken’s father had apparently undone most of that. When we worked with the company Ken had only a part-time assistant and a resident artist who was not on the payroll. His father, who taught Latin at Avon Old Farms school, stopped by occasionally.

It was an easy installation because Ken was the ideal client. He understood and could explain exactly what he wanted. Furthermore, no one else had their fingers in the pie.

Ken and I initiated a lifelong habit of greeting each other on Exelauno Day⁴ (March 4). Sue and I also went to visit him, his wife Patti, and their two sons a few times. He drove to our house for one of our Murder Mystery parties, too.

This requirement alone would leave me out.

Ken was a serious runner. The advertising agencies in New England sponsored a mile run for CEO’s every year. He easily won whenever he entered. I often asked him for advice about running, although what I did he would probably call strolling. I was never close to being in his league.

I don’t remember the name of the artist who worked there, but I vividly recall the nice drawing that he executed for us. It showed three people in choir robes singing from three different hymnbooks labeled “accounting hymns”, “media hymns”, and “production hymns”.

We also asked Ken to help us with the one and only advertisement that we ran. It appeared in one issue of AdWeek New England. That experience is described here.

We created one new module for Yellow Pages advertising. The unique thing about Yellow Page advertising was that the agency only ordered it once. It then ran year after year until someone canceled or revised the ad. Ken’s father said that it was the best kind of advertising. All you had to do was open the envelope every year and endorse the check. Unfortunately, none of our other clients ever had a used for this module.

Ken’s business near Route 44 was next to a strip mall that contained a Marshall’s. We did not have stores like that east of the river. I often popped in there to see if they had anything cheap in my size.

Ken’s company is still in business. He moved the company to Sheffield, MA, which is south of Great Barrington. He also changed the focus of his efforts to, of all things, custom programming. The company’s web page is here.

As you can probably guess, Group 4 Design, which had offices on Route 10 in Avon, CT, was not a full-service advertising agency. They did not place any ads, and, in order to avoid charging sales tax, they were careful not to deliver anything tangible to their clients.

In other ways, however, they were like an ad agency. They billed the time spent by employees, and they could use the job costing and accounting functions designed for ad agencies. So, we treated them as an advertising agency without a media department, an approach that seemed to work well.

This was Group 4’s headquarters. Google says it was permanently closed, but Frank still lists himself as president..

I am not sure who the other three members of the “Group” were, but when we worked with them the firm was definitely run by Frank von Holhausen⁵. Once the system was up and running he seemed satisfied with it. The only thing that I can remember about him is that he was in a dispute with the state because his company had not been charging its clients tax on Group 4’s services. At the time the state had a tax on services⁶ and the only services exempted from the tax were legal and accounting. Frank complained, “They want to tax my brain!”

I worked almost exclusively with Joan Healey, the bookkeeper. She had difficulty with the first few monthly closings, but after she understood the process, Group 4 was a good reference account for TSI.

Adams, Rickard & Mason (ARM), an ad agency in Glastonbury, CT, used the GrandAd system until it merged with another agency in 1988. I never met any of the principals. In the negotiations and the initial installation we dealt with the head of finance for the agency. His name was Dave Garaventa⁷.

We met at the house in Rockville. Debbie Priola and Denise Bessette were in the office working. Sue and David and I sat around a table in the office. We were going over some reports that he wanted included in the system. Four of the five people in the room were smoking. After about an hour of this I felt horrible. I excused myself and walked outside to get some air.

At the time of the installation ARM was in the process of moving into offices that someone at the agency had designed specifically for them. Visually, they were quite striking. However, half of the building was on stilts. the area beneath it was used for parking, However, in the winter that half of the building was always cold because it was surrounded by cold air on all sides.

All of the employees were ~~forced~~ asked to take a pencil-and-paper multiple-choice test to determine whether they were “left-brained” or “right-brained”. The results were interpreted as a multi-colored strip that was displayed beneath names on offices and desks. I am not sure why the agency did this. I researched hemispheric specialization pretty thoroughly in college. This was bogus.

Our software maintenance contract with ARM was the same one that we had with every other client. We offered free telephone support during business hours, which were clearly explicated in the contract.

My fingertips were on the keyboard, not each other.

Weekends were sacred to me. I had virtually no time available during the week to program. I spent those days driving around to clients and prospects, training Denise, setting up her work, and writing proposals and documentation. On Saturdays and Sundays I worked on the custom programming that I had promised our clients from before dawn until I got very sleepy in the evening.

On one Sunday morning the phone rang. It was Dot Kurachik (or something like that), the bookkeeper at ARM. I worked with her for almost an hour and solved her problem. I sent her a bill for $75, our minimum charge at the time. She refused to pay. I talked with her boss, and he overruled her.

Cronin and Company of Glastonbury, CT, might be TSI’s only Datamaster client that is still functioning as an ad agency in 2021. Our primary contact was Mike Wheeler, who was, I think, the head of finance. He seemed very level-headed. We did only a little custom work for them.

Cronin did not have this door when I spent time there.

The main computer operator’s name was Jeannine Bradley⁸. After using the GrandAd system for several years, Cronin was persuaded to convert to a different software system. We did not get an opportunity to bid on this. We would have proposed a System/36 or an AS/400.

Jeannine called our office about something (I don’t remember what), and she confided to me that they now thought that they had made a mistake when they bought the new system.

I don’t recall any strange or funny stories about this account. The employees always seemed straightforward and competent to me.

The strangest of all of our installations was at Donahue, Inc., an ad agency in Hartford. We did not sell them a Datamaster. They somehow obtained one that had been purchased by Harland-Tine back in the early eighties. The installation at Donahue began in the first months of 1988. It was TSI’s last Datamaster installation.

You could say that Donahue Inc. was “old school”.

Donahue’s building did not look like it housed an ad agency or any other business. It looked like an old school, which is close to what it was originally used for. It was the custom-built home of the Cathedral Lyceum⁹. That designation was clearly etched above the front door.

I don’t remember ever talking to a principal there about what they hoped to accomplish with their system. Their goals, which were explained to me by a woman whom I hardly saw again, were relatively modest. They just wanted to automate their billing and accounting.

The only person whom I dealt with after that was the bookkeeper, a young inexperienced guy. He knew nothing about computers and very little about either bookkeeping or advertising. He and the Datamaster and the printer shared office space with the agency’s kitchen, which was on the ground floor of the building. The first few monthly closings were a nightmare.

Did I mention that there was no heat in the kitchen? The two of us sat there wearing overcoats and stocking caps. The person not operating the Datamaster wore gloves. People wandered in, got a cup of coffee, and quickly retreated to the area of the building that was heated.

The young man who did their books and operated their Datamaster confided to me that his goal in life was to become a real estate agent for Century 21. He really thought that their trademark blazers were cool.

Darby O’Brien Advertising (DOB), a full-service ad agency in downtown Springfield, MA, was not actually a Datamaster client, but I included them is this blog because they used the version of the software designed for the Datamaster. Darby¹⁰ insisted on using a Wang PC sold by one of his clients, a store that sold and repaired computers. We grumbled about this plan, but supporting their system this way turned out not to be too difficult for us.

They needed to purchase a license to use Work Station Basic¹¹, a DOS-based product that supported all of the syntax used by the Datamaster’s version of BASIC. We also charged them for converting our code to a format that the Wang¹² PC could use, but that took less than a day. In the end they probably paid more for a demonstrably inferior product. Unlike the Datamaster, a Wang PC could run other applications such as Lotus 123, but to my knowledge it was never used for that purpose.

When we installed the system, the accounting person was Caroline Harrington. For some reason Caroline resigned her position at DOB and came to work for us. Sue must have arranged this. I certainly did not recruit her.

In the eighties DOB’s offices were behind one of these two doors.

The agency’s building was in a rough part of town. It was less than a block away from the stripper bars. I was still relatively bullet-proof then, but I did not like to be there after dark. We did go there at night once, and we had a great time. The agency threw a party, and they invited all of their clients and vendors.

A very good live band played oldies from the fifties and sixties. The highlight of the evening was when they played the Isley Brothers’ hit, “Shout!” Everybody (except for me and my monkey) knew when to get down low, when to raise up, and when to shout. I hate rituals, but this one sort of made me wish that I had gone to at least one mixer.

The restrooms in the DOB offices were easy to find. The door to the men’s room was decorated with a three-foot high picture of Elvis Presley. The ladies’ room had a similarly sized portrait of Marilyn Monroe.

1. The ampersand was important. It was emphasized strongly in the agency’s logo.

2 .The Liparis’ last name was pronounced Lih PAIR ee, unlike the island just off the coast of Sicily, which is pronounced LEE pah ree with a trilled r. I am pretty sure that Fran and Theresa reside in Plymouth, MA, in 2021.

3. I later toyed with the idea of using inserts as the basis of a new business for TSI. Details are here.

4. Ken told me that “Exelauno!” is the Greek word for “March forth!” Google translate does not agree. I sold my ancient Greek dictionary at the end of my senior year. So, I can’t look it up. The origin of this custom is documented here.

5. Frank von Holhausen is now listed as the founder and Chief Design Officer at Forge Design & Engineering of Oxford, CT. His LinkedIn page is here.

6. Frank’s lament and the difficulty that TSI confronted in determining how much of what we did was service and how much was product acted as a key plot element in the short story that I wrote in 1988. The details are here.

7. Dave Garaventa died a year or so after we installed the system.

8. In 2021 Jeannine Bradley lives in Cromwell. She might still work at Cronin. She was promoted to accounting manager in 2012.

9. The Lyceum was built in 1895. You can read about it here.

10. Darby’s agency is still in business, but it has changed locations a few times. The latest headquarters is in South Hadley. He tells his own story here. I can’t believe he let them photograph him wearing a Yankees hat in Massachusetts.

11. Workstation Basic is described in some detail here.

12. Wang filed for bankruptcy protection in 1996.

1985-1999 TSI: GrandAd: The Whiffs

Posted on April 15, 2021 by Mike

We struck out at a lot of agencies. Continue reading →

I am no salesman. I could make a pretty good case for the GrandAd system either in a formal presentation or in a meeting, but I was the worst at closing sales. For one thing I have had a lifelong abhorrence of talking on the telephone, especially to strangers. TSII probably could have closed some of these if I had just called people back to find out what they were thinking.

I just noticed that this guy is swinging left-handed with a right-handed club.

I also could have spent more time researching our opponents’ products. I could not think of a way to do that without devoting a lot of time and effort. I had other priorities. Maybe we should have hired one to do it.

My middle game was also poor. I did not know how to ask what a prospect’s budget was. I could tell if I was dealing with a gatekeeper, but I did not know what to do with that information.

Some of our problems were substantive, and there was not much that we could do about them.We wanted to reach agencies that had between five and one hundred employees who did not yet have an administrative system and (before the introduction of the smaller models of the System/36) were within driving distance. During some periods IBM offered no systems with any appeal to our target market. We never seriously considered hooking up with another vendor, but in retrospect it seems incredible that IBM let this happen.

In nearly all cases IBM’s prices for hardware were higher. They should have been. IBM equipment was more reliable and the service was beyond compare. However, the price differentials were often enormous. Purveyors of systems that ran on UNIX or PC’s could claim many of the same advantages that we claimed, charge more for their software, and still show a bottom-line price that was considerably lower than ours.

So, we faced a lot of rejection in our years of dealing with ad agencies. I feel certain that I have repressed the memories of a fairly large number of failures in this arena.

The following are arranged alphabetically. It might make more sense to put them in chronological order, but I have found few records to help me to remember the dates.

The Hartford Area

Probably the most painful failure was the loss of Elbaum & Co., Inc. We had been pitching or negotiating with Marvin Elbaum¹, the owner, for several months. Finally, in early June of 1986 he had signed the contract, which included some custom programming, and put in the hardware order.

I am pretty sure that the phone call came on June 13, 1986. Marvin himself called and said that a new opportunity had suddenly arisen, and he wanted to cancel the order. He said that he had an unexpected opportunity to merge with Lessner Slossberg Gahl and Partners Inc. I advised him that we had already begun work on the custom code that he approved. He told me to bill him for it. He also said that he would plead the case in the new agency for using the GrandAd system. This was pure BS. If it wasn’t, he would have arranged for us to do a presentation for his new partners at LSGE Advertising, Inc.²

This was the worst possible news. I knew that Lessner’s agency already used the system marketed by one of our biggest competitors. Since the merged agency would be located in Lessner’s headquarters in Avon, there was no chance that it would junk the system just because Marvin asked politely, and Marvin also probably realized this. Besides, Marvin was the president of the new agency, but Gary Lessner was the CEO.

I’m not even slightly superstitious. If I were, I probably would have noted that the horrible phone call took place on Friday the 13th. Furthermore, Denise was on vacation, and Sue and I were looking after her cat. Yes, the cat was all black.

On the other hand, I don’t remember walking under any ladders, breaking any mirrors, opening an umbrella indoors, or spilling any salt that day.

Maier Advertising³ (the first syllable is pronounced like the fifth month of the year) was famous. When the lists of the top agencies were printed, Maier was always at or near the top of the rankings of local agencies in terms of billings. Everyone who had anything to do with advertising knew that this was baloney. How? Everyone in the advertising community knew where everyone else in the community worked. Maier did not employ enough people to do all the work to justify those reported billings.

For a while Maier claimed to have branch offices. I am certain that one was announced in Boston, but I think that there were also others. Actually, there were no offices, but they did have a phone number with a local area code and exchange, but it rang in Hartford.

I was invited to meet with Maier’s bookkeeper at the company’s headquarters, which was then in Hartford. My recollection is that only two or three other people were there. Bill Maier was definitely not present. I counted only six or seven desks, and I only saw one office. This did not look or act like a major agency.

I roughed out a tentative proposal, but I could tell that the bookkeeper was in no position to make a decision or to put me in contact with such a person. Actually, I doubt that Bill Maier would have deferred on this subject to anyone.

The Charnas account was not exactly a whiff. It was more like chipping in for a double bogey. It is described here.

There were two other agencies in the Hartford area that I visited, but I do not recall the names of either one. The first one was really a public relations firm in, as I recall, South Windsor. In fact, its strategic approach was the opposite of advertising. Its employees searched for businesses that were spending money on advertising and promised to get the same or better results using press releases. I think that we outlined a stripped-down GrandAd system for them, but we could not strip down the hardware cost enough to make a competitive bid.

My recollection is that the other local agency was in Glastonbury. Sue and I came to meet with the female financial manager. The only thing that I remember about this meeting was that she was the most strikingly attractive woman whom I had ever met. However, I never saw her again. I can’t even visualize her,

Sue was surprised when I told her that I thought that the woman was very attractive.

The Boston Area

Our biggest disappointment of the many whiffs in the Boston area was the involvement with Rizzo Simons Cohn. It is described in detail here.

I met with a woman from Epsilon once. They were a big company then, and they are gigantic now. I tried to explain to her what we did, and she tried to explain to me what they did. At the time I did not understand what she said. I have looked at the company’s current website, which is here, and I still don’t fully understand what it means to be outcome-based. What is the alternative?

I did learn enough from our conversation to realize that our GrandAd system was nothing like what she was looking for.

At the IBM office in Copley Place I did several demos. One that I remember was a morning session for several employees at an ad agency on Tremont St. in Boston. The name escapes me. The demo seemed to go well. They invited me to meet with them in the afternoon at their office. I asked for the address. They gave it to me, but they warned me not to drive. They said that I should take “the T”, which is what people in Boston call the commuter rail system, MBTA.

I was disdainful of their suggestion. I had a map of Boston and plenty of experience driving in Beantown. I knew that the roads were unpredictable and that people made left turns from any lane. I grabbed some lunch and then headed out in my Celica.

It was an adventure, but I made it. Tremont was one-way, of course. I was prepared for that. I was shocked to discover that the streets that paralleled it on both sides were also one-way, and all three ran in the same direction. I had to steer my Celica all the way to Boylston Street to get past their office so that I could turn onto Tremont. Then I was very fortunate to spot the P (public parking sign) forty or fifty yards to my right. I parked and entered the office with seconds to spare.

This meeting seemed to go OK, too. At the end I asked how to get back on the Mass Pike. They told me that it was easy to get there from Copley Place, but the only route from Tremont was very difficult to describe.

Maybe it was a good thing that I never heard from them again.

Gray Rambusch, Inc. is a complete mystery. I know that we billed them for something, but I am almost positive that I never visited them or did a project for them. Doug Pease might have sold them something. The agency is still in business.

The Big Apple

The term “boutique agency” is used a lot in New York City. I knew that the large agencies were beyond our abilities, but to me “boutique” just indicated smaller size. Then I talked with people who worked at a couple.

The first was an agency that specialized in theatrical productions—Broadway and smaller. The lady who worked there explained that, as any fan of The Producers knows, each show is a separate company, and they tend to go out of business very abruptly and disappear without a trace. The most important things for the agency were to get their invoices to each show before it opened and to hound them for payment.

The other boutique agency that I talked with specialized in classified ads. They had hundreds of clients for whom they placed ads in the handful of papers that served the city. I don’t think that there was much chance that this agency would survive the Internet.

Kate Behart³ and I rode Amtrak to New York City on one occasion. I think that it was to talk with an ad agency, but it might have been for some other reason. TSI was watching every penny at the time. I had purchased a book of ten tickets. On the trip to Penn Station I used one, and Kate used one.

On the return trip I gave my ticket and the book to the conductor; he took the ticket. Then I handed the book to Kate, she tore out a ticket, and she handed it and her ticket to the conductor. He refused it. He said that only one person could use the book at a time. I directed his attention to the back where it clearly stated that it entitled “the bearer” of the ticket and booklet to passage to or from Penn Station. I bore the booklet when I paid for myself. Then I handed it to her, and she became the bearer.

He had the gall to tell me that I did not know what “bearer” meant. I said “Bearer: one who bears. ‘To bear’ means ‘to carriy’.” I argued that the term bearer was not ambiguous. It was like a bearer’s bond; anyone that has possession can redeem it. He claimed that it was Amtrak’s policy that tickets from booklets could not be used for more than one person. I said that Amtrak’s policy was actually clearly explicated on the back of the ticket book. Where was his evidence of anything different? He said that a letter had been sent to conductors. When I asked to see it, he threatened to throw both of us off the train at the next stop. I asked to speak to his superior.

This was not a big train. It was unlikely that there were more than two conductors. So, I was fortunate that there was anyone on the train who was senior to the fellow who threatened to evict us. The other conductor took Kate’s ticket, and he asked me politely not to do this again.

I never needed to do it again. If the occasion had come up, … I don’t know.

We pursued another New York agency during a period in the early nineties when we had no salesman. I took the train to New York and gave a presentation at IBM’s office on Madison Avenue. Terri Provost⁵ accompanied me. We then took a cab to the agency’s office. The discussions there seemed to go pretty well.

This agency was much more like what we were accustomed to dealing with than the boutique agencies. I thought that we could do a good job for them. On the train ride back I first consumed my fried chicken supper from Roy Rogers. Then I talked with Terri about the potential client and emphasized how I thought that we should proceed.

The next day at the office I asked her to compose a letter to send to the agency’s president. The letter was friendly and polite, but it did absolutely nothing to advance the sale. I don’t know why I thought that she would know how to do this, but I was wrong. I had to pretty much dictate the whole letter to her. It also made it clear to me that I could not depend upon her to follow up on it, and I did not have the time to do it myself. We whiffed again.

Others Within Driving Distance

Sue and I drove down to Englewood, NJ, to visit an ad agency called Sommer Inc. It was a small business-to-business agency run by a couple who were older than we were. I don’t remember too much about the experience, but I thought that we would be a great fit for them.

My clearest memory of the trip is that I was very hungry by the time that we reached the Garden State, and Sue stopped at Popeye’s so that I could wolf down a few pieces of chicken before we met with them.

We did not get the account. I think that they might have been put off by the price and instead purchased a cheaper PC system.

Somehow we got a tip about an advertising agency in Vermont that was looking for an administrative software system. It might have been in Burlington. I talked to the proprietor on the telephone, and he seemed serious. I think that this might have been in 1987 or 1988 when we were desperate for business.

Our marketing director, who at the time was, I think, Michael Symolon⁷, accompanied me on the trip to the north country. We left Enfield fairly early in the morning. The weather was cold enough that I wore an overcoat. When we arrived at the agency I realized that I had put on the pants that went with my suit, but I had mistakenly donned my blue blazer instead of the suit coat. The combination looked ridiculous.

It was pretty warm in the agency’s office. So, when I took off my overcoat, I also took off the blazer. I still probably looked strange in shirtsleeves when Michael was wearing a suit, but I did not feel like a clown.

The presentation went OK. Michael may have followed up on the visit, but it was probably another case of sticker shock.

The only other ad agency that I remember driving to was in Schenectady, NY, northwest of Albany. The building in which the agency was housed had obviously been repurposed. The ceiling was crisscrossed with large and small pipes or air ducts. Each had been painted in bright primary colors. The effect was quite striking.

The agency had been using the AdMan software system on PC’s for a couple of years. It seemed to me that there must have been something about the system that the users did not like. Otherwise, why was he looking for new system? I tried to talk with the office manager about it. He was, however, very reluctant to discuss what they were currently doing or what they would like to do. Instead he wanted me to describe the advantages or our approach. Of course, he also wanted to know the cost.

I hated it when prospects did this. A major strength of our system was that we could adapt it to meet the needs of almost any user. This was difficult to present. I much preferred to tell people how we would address their problems. Then I could introduce ideas that they did not expect.

During the drive back to Rockville I did not feel good about this call. I suspected that I had been used to gather information for some sort of hidden agenda of the office manager. I had no concrete evidence to go on, but the whole situation did not feel right.

Distant Prospects

Touchdown Jesus could not have made a sale in South Bend.

I had flown to Chicago in late 1988 to meet with some IBM representatives who specialized in retail about the AdDept system that we had just installed at Macy’s. I rented a car afterwards and drove to South Bend, IN, for a presentation at the IBM office for people from local advertising agencies. We had sent letters to all of the agencies in the area, and four or five had expressed interest in the GrandAd system.

Three little old ladies attended the demo, and they all sat together. No IBMers showed up. It reminded me of the debate in which I performed at Expo ’67, which is described here. I talked with the ladies, or rather one of them; they were all from the same agency. They told me that their agency currently used a system marketed by one of our competitors. They told me that the system had actually been installed by someone who lived in South Bend. When I asked who supported the system they claimed not to know.

.The whole trip was a complete waste of time. We got nothing from any of the people that I met in Chicago, and the South Bend agency later told us that they were not interested.

In February of 1989 we were pitching two important prospects in the Milwaukee area. Both the journey to Milwaukee and the return trip were memorable. They are described here.

It is a safe bet that I had Usinger’s brats on any trip to Milwaukee.

I took a cab to the ad agency first. I do not remember the name of the agency, but I recall that they seemed to be very interested in our approach. I had to sell a bit of blue sky concerning the hardware. I pitched running the System/36 ad agency system on an AS/400. They would be the guinea pig for this, but the alternative was to try to sell an approach that IBM had publicly abandoned.

I thought that the meeting went very well. I gauged that we had a very good chance of getting this account. I was not able to follow up immediately, however, because Sue and I took our first vacation ever immediately following this trip to Milwaukee.

In the end we did not get the account. After returning from the vacation we soon became so busy that our failure might have been a blessing in disguise.

In 1990 (I think) I received a telephone call from Ernie Capobianco, whom I knew from RGS&H (described here). He said that he now was working for an ad agency in Kansas City, Valentine-Radford. They already had a System/36, but they were not satisfied with what they were getting out of it.

I arranged to stay with my parents while I pitched the account. My dad told me the agency was one of the largest and most respected in KC.

I met with the systems manager in the morning. They had been using standard accounting packages and were trying to use their general ledger for client profitability analysis. It did not work. It would never work. There were a lot of other problems, too.

Two or three officers of the company took me to lunch at Putsch’s 210 on the Country Club Plaza, the swankest restaurant in the Kansas City area. They wanted to know what it would take for them to get the kind of information from their S/36 that Ernie got at RGS&H.

I informed them that their software system was not designed for a business as complex as an ad agency. They were trying to eat soup with a knife. If we were going to do the project, we would do it right. We could probably convert some of the data for them, but we wouldn’t be able to patch their software. We would want to install our system.

It was not what they wanted to hear.

Our last pitch to an ad agency was, I think, in May of 1994.⁸ Sue and I drove to Pennsylvania to talk with people from Blattner/Brunner, Inc.⁹ We also met with Kaufmann’s, the May Co. division, on the same trip. We spent a day at the Pittsburgh zoo before we returned.

The people at B/B were definitely serious about getting a system They asked all the right questions. They even questioned whether the AS/400 was really a relational data base. Their doubt was understandable. Every other database (Oracle, Sybase, Informix, etc.) had a name, but at that point IBM had not yet begun calling the AS/400’s database DB2/400 even though the design of the system had been fully relational since the introduction of its predecessor, the System/38, back in 1978!

The agency was rapidly growing, and it was famous in the area for its “Killer B’s” billboard, which was nominated as one of the best ads in Pittsburgh’s history. Winning this account might have really launched ADB, which is what we called the AS/400 version of GrandAd.

I left the follow-up on this account in Sue’s hands. I had my hands full with Kaufmann’s, which gave us a huge notebook of reports that they wanted us to include in their system. Sue definitely fumbled the ball. She could have handled this; she just chose not to. This was one of the main reasons that I became very upset with her in 1994. The details of this “second crisis” are described here.

1. Marvin Elbaum has had several careers since the merged agency folded in 1992. I think that in 2021 he is a realtor for William Raveis in southeastern Connecticut. His LinkedIn page is here.

2. The Hartford Courant declared LSGE, Inc. defunct in 1992.

3. By the time of the pandemic Maier Advertising had “evolved” into a business-to-business agency named Blue Star Communications Group. Its website is here.

4. A write-up of Kate Behart’s career at TSI can be found here.

5. Much more about Terri Provost’s stint at TSI can be found here.

6. Sommer Inc. was acquired by Greenstone Rabasca Roberts of Melville, NY, in 1989.

7. Michael Symolon’s time as TSI’s marketing guy is discussed here.

8. Ernie’s ad agency in Dallas, Square One, bought Valentine-Radford in 2003.

9. I am pretty sure of the date because there was an annular solar eclipse. The only solar eclipse in the nineties that was visible from Pennsylvania was on May 20, 1994.

10. Joe Blattner has departed, but in 2021 the agency is still active as M.J. Brunner, Inc. The agency’s website is here. Joe Blattner’s web page is here.

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