2002-2005 TSI: Bringing AxN to Market Part 2

Selling newspapers on the use of AxN. Continue reading

AxN was an Internet-based product developed and marketed by TSI. It allowed advertisers to send insertion orders (reservations for advertising space) to newspapers. It also managed communication between the two parties that culminated in the newspaper rep confirming the order. The process that Denise Bessette and I employed in designing and creating AxN, including the division of labor, was described here. Details of the system design are posted here.

Part 1 of the marketing of AxN is posted here. The narrative concludes with the signing of a contract by representatives of Belk1, the department store chain based in Charlotte, NC, to purchase AdDept, TSI’s administrative system for advertising departments of large retailers. Part of the plan for the installation was to use AxN for insertion orders. At the time none of the other AdDept retailers were using AxN yet.

In the previous thirty or so AdDept installations the scheduling of newspaper advertising in AdDept had almost never been very difficult. It was always the first part of the project that we got to work smoothly.

I encountered an unexpected problem in that area at Belk. The company had recently consolidated the administration of four of its divisions into the office in Charlotte. Each of the four previous newspaper coordinators was now working in the office there and managed the advertising for the same papers that they had before. Usually, I trained the manager of the coordinators or just the AdDept liaison about how the programs worked. He or she trained the individual coordinators. In this case there was, at least initially, no manager. I was expected to train each of the coordinators separately. Most of them had been scheduling ads manually and ordering them over the phone. Some had never even worked on a computer before. Worst of all, all four soon realized that there was no way that Belk would need four coordinators when AdDept was up and running. There was not much incentive to cooperate.

Eventually these issues were all resolved, but the delays that the process caused meant that the rollout of AxN would be postponed for a month or two. That was a headache, but it actually proved to be something of a blessing for TSI. It gave Denise and me some time to develop a plan for getting the newspapers aboard. Here is a list of the most important items:

  1. TSI’s accounting system would needed to be changed to accommodate the newspapers as customers. Because the client file used a three-digit number as the identifying field, this task involved a significant amount of programming.
  2. Belk would provide TSI with a list of its newspapers. For each we needed the contact name, phone, email, and address. These would be entered into TSI’s accounting system as (potential) customers. The three-character codes organized them by state. We also needed the name and contact information of the advertising rep at the paper.
  3. I wrote a letter to be sent to the newspapers. It would be signed by someone at Belk but mailed by TSI. The purpose was to ask them to participate in a three-month test period of AxN with no charge. Afterwards they would be asked to continue to use the system with a monthly fee roughly equal to the price of one column inch of advertising. One full-page ad in a broadsheet contained over 120 column inches.
  4. Each newspaper would be sent the AxN: Handbook for Newspaper Users, a copy of which is posted here. TSI would also provide telephone support, but we hoped that it would seldom be needed. We knew how to make systems that were easy to use.
  5. At the same time the newspapers would be sent a contract for the test period. It emphasized that there was no charge for three months and that TSI was not acting as an agent for Belk. It also limited TSI’s responsibility to making a good-faith effort to address all reported problems in an expeditious manner.
  6. After a week or so someone representing TSI would need to call the newspapers that had not returned contracts.
  7. As soon as signed contracts were received, a TSI employee would activate the papers on the company’s accounting system and on the AxN database. Then he/she would notify the appropriate coordinator at Belk to change the field on each variation of the newspaper’s record on the pub table in AdDept.
  8. I would carefully monitor the processing of the first batch of orders. The system had never been stress-tested.
  9. A second letter (from me) and a permanent contract would be sent to the paper after two months. It emphasized that either side could cancel the contract at any time with one month’s notice. The language about agency and responsibility was the same as in the contract for the test period. The starting date was at the end of the test period. There was no ending date.
  10. When the contracts were returned the client records in TSI’s accounts receivable system were marked as active, and the newspapers were billed for the first month or quarter (their choice).
  11. After a week or so someone representing TSI would need to call the newspapers that had not yet returned contracts.

This was by and large a good plan, but it had one rather obvious flaw. None of TSI’s current employees was suitable to play the role of “someone representing TSI” in steps 6 and 11. The programmers, including Denise, were far too busy with request for custom work in AdDept. The slot of marketing director at TSI was empty. I did not trust the administrative person to do this. That left only me, and I was notoriously bad at interactions by telephone. I have always hated talking on the phone, and people can often sense my discomfort. Besides, I wrote all of the new code. It was unquestionably a bad idea for the developer and the sales rep to be the same person. The sales person needs to know how to work with the potential customers, not the machine.

Denise devised a great solution to this problem. She informed me that one of her husband Ray’s cousins, Bob Wroblewski, sometimes did similar work for companies on a commission-only basis. She also came up with a sliding scale of commission rates. It was high in the first year and decreased in subsequent years. After three (or maybe five—I am not certain) years, there would be no commission.

We invited Bob, who lived in Rhode Island, to come to TSI’s office in East Windsor to discuss the matter with us. He liked what he heard, and I was favorably impressed with his experience and communication skills. He agreed to take on the job for Belk’s papers. After that we would assess how well the arrangement worked for both parties.

In reality it worked very well indeed for all of us. Bob was able to persuade all of the papers to agree to the test period. On that fateful day that Belk sent its first batch of insertion orders to TSI my recollection is that more than one hundred papers were involved. The AxN programs flawlessly handled the orders and wrote the appropriate records on the data files. Emails were then sent to all of the newspaper reps. Very little time lapsed between the sending of the emails and the reps signing on to look at the orders. That surprised me a little.

Then a terrible thing happened. TSI’s trusty AS/400 locked up! No one—not even TSI employees—could do anything. I signed on to the system console, for which the operating system always reserved the highest priority. I was able to examine several job logs, and I determined that one of the steps that was being executed as soon as a rep looked at an order was performing an unexpectedly high amount of disk processing and using an inordinate amount of memory. I killed the interactive jobs for all of the newspaper and made sure that no one else could start a new session until the problem was addressed.

This was one of the tensest situations that I had faced in my career. I had to fix this problem, and fast. The step that I had determined was jamming the system would not be necessary until the rep decided to print the order or maybe it was the option to download the order as a csv file. I changed the code on the fly so that the onerous step was postponed until it was necessary. I hoped that that would spread out the activity so that the system was not overwhelmed right after a new order was processed.

There was no time to test what I had done. I removed the routine from the initial opening of the order and installed it in the routine that might be executed later. We then sent an email to the papers with an apology and a request that they try to sign in again. This worked much better, and, in fact, AxN never had any notable performance problems again.


After Belk had been running successfully on AxN for a few months, we decided to take our show on the road. Bob and I flew to California to meet with employees from two AdDept clients, Robinsons-May2 and Gottschalks3. We enjoyed a pretty good relationship with both of them, and I wanted them to feel comfortable about working with Bob. I think that we spent only one afternoon at each location.

I don’t remember the details of the travel arrangements. We must have rented a car and driven from the L.A. area to Fresno. I don’t remember where we stayed or what we ate. I only remember that I was limping when I got off the plane, and I explained to Bob that I had tendinitis in my IT band. He said something like, “Don’t we all?”

Robinsons-May was quite interested in what we were doing with AxN, but they did not go crazy over it. When I later asked them to let us approach their papers, however, they quickly agreed, and Bob was eventually able to sign up almost all of their papers, including the L.A. Times and the Los Angeles News Group, which included the Daily News and a group of suburban papers.

Some IT guys attended our demo at Gottschalks. They uniformly thought that our approach was great. However, the newspaper manager in the advertising department, whose name was Stephanie Medlock, had never used the faxing feature, and I never persuaded her to use AxN either.

The trip was worthwhile. The people in both advertising departments had an opportunity to meet Bob, and he had a chance to see what it was like in an advertising department. Bob I got to know each other a little better, and Bob got a better idea about how AxN fit into the process. However, I don’t think that he ever comprehended why it would be very difficult for us to approach advertising departments at places like Home Depot or Walmart—who did not have AdDept—about using AxN.


Jenifer, Ali, Denise, and Bob at L&T’s office in Manhattan. This was the only photo of Bob that I could find.

Bob also accompanied Denise and me on a trip to Lord & Taylor4, the May Company division with headquarters in New York City. We took Amtrak and a taxi. I did not have any recollection of that trip at all until I found the photo that Bob appeared in. I don’t know when we went, but it must have been before 2005, the year in which I purchased my Cascio point-and-shoot camera for our second trip to Italy and stopped purchasing disposable cameras.

We met with Jennifer Hoke and Ali Flack, the two newspaper coordinators. I know this because I wrote their names on the reverse side of the photo that I found.


On the morning of October 14, 2003, I served as a pall bearer at a funeral in Passumpsic, VT, for Phil Graziose, the husband of my wife Sue’s good friend, Diane Robinson. After the funeral I drove to Providence, RI, for the wake of Bob’s wife. I have only attended perhaps a dozen wakes and funerals in my adult life. It was stunning to do it twice in one day.


Bob continued to represent us in dealings with newspapers until we ran out of prospects. From the beginning it was a mutually beneficial relationship. Bob earned a good amount of money in commissions, and the AxN product complemented AdDept very well right to the end.

Over the years Bob and I had very few interactions other than the ones that I have described. Neither Denise nor I ever monitored his conversations with the newspapers. I always suspected that he may have overstated how important AxN was to the retailers who paid for the newspaper ads, but what do you want? He was a salesman.


1. The people and events involved in the installation of AdDept at Belk and TSI’s relationship with the company are described here.

2. Robinsons-May was the May Company division based in North Hollywood, CA. My adventures in Tinsel Town are recounted here.

3. Gottschalks was an independent chain of department stores based in Fresno, CA. The company’s AdDept installation—including one of the worst experiences of my life—is discussed in some detail here.

4. The twenty-year relationship between TSI and L&T is explored in the blog entry posted here.

1988-2003 The Enfield Pets: Part 1

Rocky and friends Continue reading

In 1988 Rocky and Jake, the two cats that had adopted us as caretakers a couple of years earlier, made the move with Sue and me from Rockville to Enfield. After spending their first winter indoors in Rockville, they had been allowed to roam in the neighborhood of the Elks Club. They always came back to one of our doors when they wanted food, shelter, or a massage. They seemed to have learned what was dangerous, although for Rocky earning the knowledge probably knocked him down to eight lives, as explained here.

Neither seemed to have much difficult adjusting to the change of scenery. There was so much more for them to explore, both inside and out. Rocky particularly liked the fact that when he was outside he could leap up to the windowsill near the dining area and gaze through the window at the activity going on inside. After we started opening the window for him when he did so, this became his preferred form of ingress. Rocky was a real leaper. None of our other cats ever attempted this feat.

Rocky and I watched football games. Popcorn was one of the few human foods he did not like.

Rocky loved to be petted. His favorite technique was the full-body massage, but he would accept any kind of petting by just about anyone whom he knew well.

Jake was a much more private cat. He always seemed to pick a corner and sit there silently analyzing the situation. He tolerated a little petting as the price to be paid for a constantly full bowl of Purina Cat Chow.

The night of October 31, 1988, was a sad one. Sue and I went out for supper, as I remember, and when we came back we found Jake’s dead body on the street. I buried him in the yard, but I don’t remember where.

Sue and I did not feel devastated at Jake’s demise. We had lost quite a few pets by that time. We liked Jake, and we missed him, but neither of us had formed a strong attachment to him.


I don’t remember where our next pet, Buck Bunny, a very large grey and white rabbit with long floppy ears, came from. I am quite certain that I had nothing to do with the acquisition, but Sue had no recollection of us even having a rabbit during this era until I showed her his photo. Buck’s home was a large wire cage in the westernmost small bedroom. The barnboard bookshelves were also in that room. It was a sort of library, but it held as many games as books.

We kept Buck in his cage most of the time because, like most rabbits, he had an instinct to gnaw on things. Before we released him from the cage, we placed all electrical cables up out of his reach. That was possible because, unlike Slippers (described here), he was not much of a leaper.


Sue visited her friends Diane and Phil Graziose in St. Johnsbury, VT, pretty regularly. Sometimes I joined her, but just as often she went by herself. On one of those solo trips she brought home a tiny tan and white kitten. It was so small that it fit in the breast pocket of her flannel shirt. the mandatory state uniform of Vermont.

The kitten was one of many feline denizens of the trailer park in which the Grazioses lived. It probably should have been allowed to nurse for another week or so. However, this was probably the best chance that it would ever get to avoid spending a Vermont winter outdoors. The situation worked out well. We gave him milk for a few days, and then he found the bowl of Cat Chow and the water bowl on his own.

Rocky enjoyed exploring the big yard.

Rocky had little use for the pipsqueak, but the kitten immediately made friends with Buck Bunny. They really hit it off. The kitten liked to sit near Buck’s cage, and when Buck came out they played together or just snuggled.

When the kittne was more mature we got it fixed, of course. By then it had become rather obnoxious, and so we were not a bit surprised when we learned that it was a tom. I named him Woodrow1 after Woodrow F. Call, one of the protagonists of my favorite novel of all time, Lonesome Dove, by Larry McMurtry.

After his medical procedure Woodrow decided that I was his buddy. He loved to take naps next to me. Almost any time that I went into the bedroom and got into bed, Woodrow climbed up to join me.

Meanwhile, Rocky had claimed Sue as his BFF. When Sue and I sat in the living room chairs (purchased used from Harland-Tine Advertising, which is described here, and draped with white cloth) Woodrow sat on my lap and Rocky found Sue’s. The two cats were totally different.

A very young Woodrow.
  • Woodrow liked all people. Whenever anyone visited us, Woodrow greeted them immediately. Rocky usually hid.
  • Rocky loved almost any kind of human food; Woodrow liked only Cat Chow and ice cream.
  • Woodrow was a hunter; Rocky preferred to snuggle. He exalted in his full-body massages.
  • Woodrow liked to be carried with his back down and all four legs up. Rocky did not mind being picked up, but he insisted on the chest-to-chest method.
  • Woodrow liked the top of his head to be rubbed hard, but any other style of petting annoyed him.
  • Woodrow climbed trees (although he usually waited to be helped down); Rocky never did.
  • Rocky was mostly silent. In his later years Woodrow gave off all manner of soft sounds as he walked around. I called them his “play-by-play”. Except for that one time in the flea bath he preferred not to speak English.

Woodrow and Rocky eventually became buddies. When I returned home after work, they were almost always together on the lawn next to the driveway waiting for me. The sight of them always cheered up, no matter how rough the day had been. I often sang to myself, “with two cats in the yard, life used to be so hard.” Our house was indeed a very fine house.

However, Woodrow did not abandon his first friend, the lagomorph. He still like to lie or sit next to Buck’s cage, and when we let Buck out, the two still socialized.

Actually, they socialized too much. Buck tried to hump the fully grown Woodrow whenever they were together, and Woodrow put up with it. It wasn’t just a phase, either.

Sue and I decided that we needed to get Buck Bunny fixed. I loaded him inside his cage into Sue’s car, and she drove him to the vet. She explained the problem to the doctor. He examined Buck and reported to Sue that “Buck” was actually a female.

Sue asked him why the rabbit was engaging in these activities if he was not even a male. The vet replied that he was only a veterinarian, not a psychiatrist. So, we still let the two buddies hang out together. If the rabbit (who was by then officially renamed Clara, after my mother’s mother, Clara Cernech, who had died in 1980) got too amorous, we just put her back in her cage.

I don’t remember the circumstance of Clara’s death. She was a French Lop, a breed with a lifespan of only five years. She was fully grown when we adopted her.

My favorite moments with Woodrow and Rocky were when I came home for lunch in the summertime. Both cats napped under bushes. Rocky customarily slept in the cluster of forsythia bushes in the northeast corner of our lot. Woodrow favored the burning bush halfway between the house and the driveway to Hazard Memorial School.

The one-piece table in the background was repurposed as a place to pile dead branches when we got the red one.

I liked to eat my lunch while sitting at the picnic table in the yard and reading a book.When I brought my food (no matter what was on the menu) out to the picnic table, Rocky stumbled groggily out from his resting spot. He sat on the ground next to me for a while and looked up hopefully. Then he raised his front paws up to the bench and nudged my elbow with his snout. Eventually he often leapt up on the table. He knew it was not allowed, but he could not help himself.

I always broke down and gave him a tiny piece of meat. No matter how small the morsel was, he purred loudly while he ate it, got down, and retreated back to his bush to finish his nap.

A mole’s-eye view of Woodrow.

After lunch I usually took a short nap in the yard on a mat or blanket. As soon as I had made myself comfortable, Woodrow emerged from his bush to check out what I was doing. I always slept on my side. After I had assumed the sleeping position, Woodrow walked up so that he was about a foot from my chest. He then flopped over toward me, and we both stacked a few z’s.

In inclement weather they repeated their tag-team act. Rocky begged for food at the table in the dining area, and Woodrow climbed up on the bed to join me for a nap.

The boudoir with the modesty curtain held open by the hamper.

When he was not napping with me, Woodrow moved from place to place in search of the best locations for sleeping. One of his favorite places was on a towel in the small storage area in the bathroom. He arrived there by jumping up on the clothes hamper. He then moved aside the curtain with one of his front paws and sprang into the niche. I called this obscure hidey-hole “Woodrow’s boudoir”. Occasionally when someone used the toilet or the shower, he startled people when he stuck out his head from behind the curtain to look at them with sleepy eyes.

Woodrow preferred Cat Chow to all other forms of food except ice cream. The only time that he paid much attention to Sue was when she sat down with a bowl of ice cream. Then he became more of a beggar than Rocky.

Although Woodrow loved to hunt, he was not possessive about his catches and kills. He often was seen parading around the house with a mouse in his mouth. Sometimes he dropped one at my feet or Sue’s. I had to pick them up quickly. There was a fifty-fifty chance that the poor crittur was still alive. I released many outside; after that they were on their own.

Two were distinctive. One day I was taking my daily postprandial nap in the bed. Unbeknownst to me Woodrow brought into the bedroom his latest prey, a small bird. He silently entered, crawled under the bed with his catch in his mouth, positioned himself directly below my head, and commenced to crunch the bones between his jaws. It was a very disconcerting addition to my dreamscape. Needless to say he left the remains beneath the bed for me to clean up.

A dove only weighs about 4 oz. Woodrow could carry one easily.

On another day I came home for lunch to find that Woodrow had apparently brought home a guest, a full-grown mourning dove. Evidently Woodrow had lost his appetite, but the bird may have thought that he was on still on the menu. He flew about, crashing into one window after another in a panicked attempt to escape. I finally chased him into the library, where I opened the window and closed the door. When I came home after work there was no sign of him. We have never found a cadaver, and so I presume the dove found his way out.

Imagine him with 20 sharp claws.

Woodrow was the only pet that we ever had who clearly had multiple personality disorder. His was more like Dr. Jekyll and Mr. Hyde than The Three Faces of Eve.

I called Woodrow’s alter-ego Nutso Kitty. Whenever he entered this state his eyes glazed over, and he stalked and attacked anything that moved. One day Woodrow was placidly napping with me when, unbeknownst to me, he underwent the demonic transformation. I must have moved my hand a little. He pounced on it with all twenty of his switchblades extended. After literally throwing him out of the room, I rushed to the bathroom for first aid. My hand throbbed in pain for a few days. Fortunately it was my left hand, which has never been much good for anything except typing.

This even looks like Woodrow.

In 1992 or 1993 Sue and I made a trip to Dallas to pitch TSI’s AdDept software system to Neiman Marcus (described here). We then drove our rental car to Austin so that Sue could visit her high school friend Marlene Soul. Marlene exhibited a toy she used to keep her cats active. It was a long very limp stick with a feather on the end. With every slightest move of the hand the cat was drawn inexorably to the dancing feather.

As soon as I got home I purchased one so that I could torture Woodrow. He absolutely could not resist it. After he chased it for at least an hour he hid under a chair so that he could not see it. I pulled it out every time that I thought about that bloody left hand.

We had to take Woodrow to the vet twice to patch him up after fights. Both times he had abscesses that the vet had to drain and then sew up. After the first one, I tried to teach Woody to keep his left up, but he got tagged again a few months later. I never got to see how the other cat did in these scrapes, but I doubt that he escaped without some damage.


I don’t really have many good stories about Rocky. He was consistently a very sweet cat for all of the eighteen years that I knew him. He never got into a fight, or at least he never got seriously hurt. When we brought him to the vet for shots he went completely limp when we put him on the examination table. The vet called him “catatonic cat.”

Once, however, Rocky was missing for three days. Sue and were quite concerned. I had walked up and down the nearby streets looking for him several times. I also took the car and expanded the search area. Sue and I searched everywhere in the house. No luck. However, when I checked the garage for the third time Rocky came slowly out from behind some junk. He followed me inside and nonchalantly drank some water. Within a day he showed no sign of any problem.

How, you may ask, could the cat have hidden in the garage? Why not just pull out the car and search thoroughly? Well, there was no car in the garage. It was full of Sue’s junk, packed from floor to ceiling, as is her new garage as I write this. A thorough search of the garage would have entailed taking all of the junk out piece by piece and piling it somewhere on the yard. Then, whether I found him or not, I would have had to reassemble the mess in precisely the way that I found it.

I did call for Rocky each time that I opened the garage door, but he must have been asleep or just obstinate.


Show no mercy!

Both Rocky and Woodrow stayed outside a great deal during the summer. They both were tormented by fleas every year. I felt great sympathy for them. They were obviously suffering terribly. I tried to help them.

  • I tried to pick the fleas off. During each session, I slew several dozen by squeezing them between my fingernails. I could hear their shells crack, but a few days later there would be just as many.
  • I tried flea collars. Rocky, who must certainly have had a set of bolt-cutters secreted away in the bushes, always showed up without it within a few hours. The collar helped a little with Woodrow, but there was no guarantee that the fleas would cross it. He also hated the collar, but Rocky would not lend out his tools.
  • I tried flea powder. It helped a little for a short time.
  • Flea baths actually worked, but both cats hated them. After a short struggle Rocky submitted meekly, but he also gave me a look that asked what he had done to make me despise him so much. Woodrow, of course, fought me tooth and nail. I had to don gloves and my army field jacket to pick him up. One time—I swear that this is true—he clearly screamed out the word “NO!!!!” as I dipped him in the medicated water in the tub.
Advantage was even better than Frontline.

Of course, if we did not attack them quickly, the fleas got in the carpet, and, after we got them off of the cats we had to “bomb” the house. That was not a bit pleasant.

Fortunately, the flea problem was solved when our vet supplied us with Frontline2, the monthly drops on the back of the neck, at some point in the nineties. I don’t know if there were side effects, but the product sure worked on the fleas. It was great having flea-free cats and a flea-free house.


Not long after Woodrow established residency with us, I bought a cat door and installed it in a window that led to the top of the basement. It was located just below the bathroom window. Just below the window on the basement side was the top of some shelves that were there when we moved in. From the shelves I placed a spare door at a 45° angle to serve as a ramp down to the ping pong table. A box served as a step up to the table or down to the floor.

Rocky seldom used the cat door. He preferred for a human to let him out through one of the doors or in through his favorite window. When he did enter through the cat door, he did not use the ramp. Instead he jumped from the bookshelves to the washing machine and from there to the floor. He exited the house by jumping up on the picnic table and climbing the shelves.

Other cats occasionally tried to use the cat door. Brian Corcoran gave me his Super Soaker, which proved to be very effective at chasing them away. However, the felines were most active at night, and I was not. Occasionally one would get in and help himself to some Purina Cat Chow.

I often heard the distinctive caterwauling of two or more cats that were about to engage in that furious and bloody activity known as a catfight. Once I saw Woodrow in the basement on the bookshelf near the cat door loudly warning a cat not to poke his head through. He definitely meant business. His body was crouched and taut, ready to for action. His right paw was raised with all five claws drawn. He reminded me of Horatius at the bridge.


Ours was indoors, and I only saw him from the rear before he scurried away.

There were a couple of other uninvited guests. One night I heard some very loud munching coming from the hallway. I jumped out of bed, turned on the hall light, and beheld an opossum helping himself to the Cat Chow in a bowl at the other end of the hall. I assume that the opossum was a male since it did not have a dozen babies on its back.He had evidently found his way through the cat door, down to the basement, and up the stairs. My footsteps frightened him enough that he rushed down the stairs, never to be seen again.

The story of the other remarkable intruder can be read here.


Sue and I took quite a few long trips after Rocky and Woodrow moved in, and the cat door was installed. We also invested a few dollars in a gravity-fed Cat Chow dispenser. Whenever we took a trip we left Rocky and Woodrow “home alone”. We provided them with plenty of food and water, and Sue arranged for someone to check on them every few days. This arrangement worked well for our trip to Texas (described here), our cruising tour of Greece and Turkey (described here), our trip to Hawaii in 1997 (described here), our misbegotten adventure in Maine and Canada (described here), and our first tour of Italy in 2003 (described here).

Rocky died later in 2003 at the age of eighteen. I am pretty sure that he used up all nine of his allotted lives. Even though I was much closer to Woodrow for the many years that we had both of them, I cried when Rocky died. He was so tough and such a nice cat. I really missed him.


The story of the Enfield pets continues here.


1. A better choice probably would have been “Augustus”. His personality was much more like the free-spirited Gus McCrae’s than the rigid Woodrow Call’s.

2. I later switched to Advantage II. It was cheaper and worked better.

1981-1988 Life in Rockville: Trips and Visits

We didn’t work every day. Continue reading

The years that we spent in Rockville were mostly happy ones, but we had neither the time nor the money to take much in the way of vacations. The two that we took were for only a week each in 1985 and 1986. They are documented here.

We also made very few exciting or life-enhancing purchases. As in the other blogs about non-business events, the timeline is shaky. I am only certain of the dates of a few events.

The most exciting news of our first year in Rockville came in a phone call in the spring of 1981 from Gerry Cox. He announced that he and a group of Wayne State debaters wanted to pay us a visit in the summer. We looked at our schedules and told him that that would be fine, as long as they could come in June, July, or August. We quickly agreed upon a set of dates. The debaters were Nancy Legge, Al Acitelli, and Mark Buczko.

They drove from Detroit to Rockville. We gave them directions to our house. I think that we advised them to get off of I-91 and take Route 83. We told them that when they could smell the cows they would be in Ellington, the town just north of Rockville. At that point they needed to watch out for the turn. We told them that they should turn uphill (left) onto Upper Butcher Road and then downhill (right) onto Park St. Both of these hills are short, but quite steep.

They found the house. They parked in back, as we directed. We helped them move in. The guys stayed in the bedroom at the top of the stairs, where we had set up bunk beds. Their room was directly above the office. Nancy slept in the waterbed in the spare bedroom, which had not yet been converted into an office for Sue.

They stayed with us for a few days. Everyone had a splendid time throughout the visit. I remember three activities.

  • We all spent one day at Rocky Neck State Park. I don’ recall any specifics.
  • We devoted one day to Dungeons and Dragons. I am pretty sure that my friend from my insurance days, Tom Corcoran, joined us for that occasion. He played a dwarf fighter. I don’t remember what the other characters were, and, even though I designed it, I don’t remember the dungeon. I also have a vague recollection of creating an adventure for Mark’s assassin character, Cnir Edrum.
  • We enjoyed a communal supper, presumably after the D&D game. Al insisted on making pasta from scratch for us. It was definitely good, but I don’t think that he convinced anyone that it was worth all of the effort. He did not insist on making the sauce from scratch. It came from a jar.
Canada Post truck.

Nancy stayed with us for another week or two. We put her to work stuffing envelopes for one of our mailings. This is when I bestowed on her the title of Executive Vice President for International Marketing. We must have included one Canadian addressee.

Gerry came back to visit us a year or two later with a friend of his. I remember much less about that occasion. They stayed with us for a night or two. They probably made additional stops in the Northeast.


I also remember that Craig Kolbitz, a good friend from my army days in Albuquerque in 1971, evidently somehow found my telephone number and address. He called and then came over and visited us one evening. I don’t remember much about the occasion. I don’t think that he revealed much about what he had been doing in the interim. I have not heard from him again in the subsequent decades.


Sue’s sister Betty and her husband Shawn (or maybe Shaun or Sean) Arrowsmith came over for supper at least once. At the time he was a sous chef at the restaurant at Bradley International Airport. That restaurant, which has been closed for decades, was outside of the secured area in the old terminal. It had quite a good reputation.

Their visit to Rockville must have been in late fall or winter. Shawn and I went searching for firewood in the nearby woods. He was a big guy; he brought back a lot more than I did. I started a fire in the fireplace.

They invited us over to their place, too. Their house was surrounded by maple trees. I have a strong recollection of hearing the sounds of the droppings of gypsy moth caterpillars on the roof.

Shawn and Betty did not stay together very long. I don’t know what happened.


The Corcorans—Tom, Patti, Brian and Casey—also came over at least once. I fixed country-style ribs and sauerkraut for them. The meal was a big hit, especially for Brian who had understandably low expectations for such a foreign-sounding meal.

We might have had other visitors, but I don’t remember them.


We made the drive from Rockville to the Corcorans’ house many times. We usually came over for supper and then played games until well after midnight. We were especially appreciative of the suppers. Throughout this period we seldom had, in my dad’s words, “two nickles to rub together”. We almost never went to restaurants. The Corcorans almost always had a special meal for us, often steak. Of course, there was plenty of beer.

This is the good version.

Among the games Trivial Pursuit was a definite favorite. We played many different editions. Careers was also a favorite, but we soon discovered that the original version, which had uranium prospecting, Hollywood, expedition to the moon, and at sea as possible careers, was a much better game than the more recent versions. Clue (regular and its expanded versions) were pretty good. When everyone got tired we played Yahtzee.

I also remember enjoying a murder mystery game based on Clue that required playing a scene on a VHS tape. We tried dozens of other games as well. Our basement is full of games, and the Corcorans had more than we did.


We also often celebrated New Year’s and several other holidays with the Corcorans. We watched Brian and Casey grow up. Casey was an acrobat, and Brian excelled at taking things apart and putting them back together. He loved to play with go-bots and transformers.

I also remember showing Brian how to do both types of Indian wrestling—standing up and lying down, the way that Andy Burnett did on Walt Disney.


The closest thing that we had to a vacation during the “anything for a buck” days was a Murder Mystery Weekend near Lancaster, PA. It was staged by some actors in and around a fairly nice hotel in the countryside. The theme was a set of killings in a mob family. My character was one of the family members. He was named Dominic (called “Nicky”), and he was newly married.

I picked up a white fedora somewhere and rented a realistic stage pistol with a shoulder holster from a costume shop in Hartford. I was really ready to get into it. After all, even by that time I had read at least a hundred murder mysteries.

The organizers made me stow the pistol away. Didn’t they know that the only thing that can stop a bad guy with a gun is a good guy with a gun? I should have quoted Charlton Heston to them: “I’ll give you my gun when you pry it from my cold, dead hands.” I still wore the shoulder holster.

Could you stab him in the heart with a pocketknife?

The first murder occurred pretty much in full sight of everyone at the first gathering. A fairly large Italian guy wearing a three-piece suit was found dead. He had been stabbed in the heart with a pocketknife.

It is a thoroughly documented fact that all Italian mobsters wear sleeveless undershirts.So, the knife, even if it missed the broad lapels would have needed to penetrate the suit coat, the vest, the shirt, the undershirt, the skin, and the rib cage. Maybe Andre the Giant could kill someone who was wearing all this armor with one casual blow with a pocketknife, but I didn’t see anyone in our group who looked capable of such a feat. Even if sufficient thrust was employed, I would bet on the blade breaking or sliding to one side before it penetrated all of those layers of protection..

Several scenes that involved some or all of the actors were staged. One took place on the Strasburg Rail Road. I don’t remember the details.

We were allowed to submit written questions. Mine was about some flowers that a character had reportedly ordered for some reason. I was told that the answer, which I don’t remember at all, had important information, which I should share with the other guests. I dutifully disclosed it to everyone with whom I conversed.

At the end everyone was supposed to write up a solution. The best one, as judged by the organizers, won a prize. No one got the solution right. The person to whom the prize was awarded missed out on most of the clues entirely. She had spent most of her time shopping in Lancaster.

Deadly in the hand of a small woman.

The revealed murderer was the smallest member of the cast, perhaps 5’2″ and 100 pounds. She was absolutely incapable of committing the first murder. In fact, I don’t think she could have killed him with a pocket knife if he was already unconscious and wearing nothing but his sleeveless undershirt.

In addition, she had no motive for the other crimes attributed to her. That is, the personality that we knew had no motive. She supposedly had multiple personality disorder1, and the diminutive body that she shared with two other personalities committed the other two murders. Give me a break.


For Halloween of 1981 or 1982 Sue and I drove to Brooklyn for a costume party thrown for her friend Eddie Lancaster from Brothers Specifications in Detroit. Sue dressed as Peter Pan. I came disguised as a college professor who never got tenure. It was a long drive, but no drive was too long for Sue if friends were at the other end. She loved to sit and talk with old friends, and she made new ones very easily.


We also drove up to Vermont to see Sue’s friend Diane Robinson at least once or twice. I met her husband Phil Graziose, one of the Air Force guys from the Alaska adventure. He seemed like a nice guy. He set up a small business in the St. Johnsbury area as a locksmith. They lived in a trailer park, a new experience for me. There were things that I could talk about with Phil, even football! I had nothing in common with Diane and her myriad relatives, almost all of whom stayed close to home. Sue absolutely adored this family. I have never quite understood this. Maybe she appreciated the way that they all got along.


In 1981 or 1982 we were invited to Dave Tine’s house. His television had a huge rear-projection screen. It was the first “home entertainment center” we had ever seen. His sister (whose name I don’t remember) owned and operated a retail store name Video Land. It sold hardware as well as videos. We watched Nine to Five together. This was something of a real treat for us. We almost never went to movies. They were too expensive.


Sue’s family in Enfield held get-togethers pretty often. I usually accompanied her. I really struggled at these affairs. I had a hard time talking with most of her Enfield relations. The big exception was her youngest sister, Betty. She hosted a large party at her parents’ house most summers. She set up areas for volleyball and croquet. Also, Betty’s mother had a swimming pool. Tom Corcoran also attended most of these affairs.

Jack and his wife.

I think that it was at one of these parties that I met Jack LaPlante, the brother-in-law of Sue’s sister Karen. He worked and coached at Hartford Public High School, which over the years became a rough place. He has been inducted into the school’s Hall of Fame.

I always enjoyed talking with Jack. He was fascinated by the fact that we still played board games with other adults.

Jeffrey Campbell and our guide Jackson in Lake Manyara National Park in 2015.

Betty’s friends were much more approachable for me than the relatives on the Locke side. The lives of the latter seemed to center around trucks and cars. I liked all of Betty’s friends. Karen Shapiro, who worked with disadvantaged kids, ended up marrying Paul Locke, and so I saw her occasionally. Jeffrey Campbell, a pharmacist whom Betty has always called Pancho, was around from time to time. In 2015 he came with us on our epic trip to Tanzania, which is described in great detail here.

I also remember a friend of Betty’s named Harriet, but I don’t remember much about her.


I remember that we drove to Rhode Island once to visit Victor Barrett, with whom Sue worked at F.H. Chase, and his wife, Mary Codd2. They ran a small business called Coddbarrett Associates that developed computer-generated graphics for companies.

It was interesting to talk to another couple who were struggling as pioneers in an infant industry. Their work needed a lot more processing power than ours, and so their financial commitment was greater. On the other hand, they also had better credentials. Actually, everyone had better credentials than we did.

One thing that I remember vividly is that Victor and Mary almost never cooked. They either ate frozen dinners or something from a restaurant. Sue and I never did the first and almost never did the second.


Sue had an annual tradition of visiting her land in Monson, MA, on the weekend of Columbus Day when the foliage was at its peak, and the weather was to her liking. I accompanied her a few times. She actually built an outhouse and a tree platform up there. The outhouse was trashed by someone and the tools that she left up there were stolen.

She could sometimes talk her nephew, Travis LaPlante, and/or Brian Corcoran into making the pilgrimage with her.


Sue planned a weekend outing for us in Mt. Washington, NH. We stayed at the famous hotel5 in Bretton Woods. We took the cog railroad up to the top of the mountain, which is one of the windiest places on earth.

Sue planned on me playing golf on the links course that is adjacent to the hotel, but I did not feel like it.

I think that Tom and Patti Corcoran joined us for one day. I seem to recall that Sue and Patti played Tennis. Well, Patti played, and they both chased Sue’s errant shots.

I remember that the hotel hosted a Trivial Pursuit game in the evening. Sue and I played as a team. We really cleaned up. One of the other guests asked us if we had memorized all the answers.


Sandy Bailey, whom we knew from our installation at Harland-Tine, invited us to her house in Manchester, CT, for an evening of games. We were, as usual, late. A group of people were playing Dark Tower, the game advertised on TV by Orson Wells. It seemed like a very interesting game, but I never got around to playing it. I later tried to purchase a copy, but I could not find one.

We met Sandy’s housemate, a guy who worked for the Digital Equipment Corporation. Of course, he tried to convince me that we should convert our ad agency software to run on DEC machines. He even gave me a handbook for DEC’s version of the BASIC language.


In the fall of 1987 Sue and I decided to drive to Washington, DC, for the weekend. We left on Friday afternoon, October 9, and got as far as New Jersey. We stopped at a motel off of the Interstate. The person at the desk seemed surprised that we wanted to stay the whole night. When Sue asked for more towels, he went across the street to a store and bought some.

We laughed about it; it was not that sleazy-looking from the outside.

When we arrived in Washington we spent the day at the National Zoo. We got to see the baby pandas. A male orangutan effortlessly hurled his poop over the fence at the tourists. Overall it was a very pleasant experience, even though I was never able to spot the kiwi in its dark cage.

We stayed overnight at Howard Johnson’s. When we went to supper, the other people in the restaurant seemed somehow different. It wasn’t until later that we realized that we had chosen to come to Washington on the same day as about 200,000 gay people who were in town for “The Great March”.

On Sunday the parking was a nightmare, but the Smithsonian’s museums were not crowded at all.


In late 1985 my sister Jamie surprisingly reentered our lives She had recently married Joe Lisella. Joe, Jamie, and her daughters moved to Simsbury, CT. For the next fourteen years I spent as much time as I could with her and her family, which grew fairly rapidly after she came to New England. Those visits and trips are documented here.


1. This phenomenon is now known as dissociative identity disorder, which is a better name because of the vague nature of the word personality. I personally suspect that the kind postulated in this story occurs more often in the movies than in real life.

2. Mary Codd’s story can be read at her website, which is marycodd.com.

3. The Whalers’ last season was 1997. The Civic Center underwent drastic remodeling in 2004 and in 2021 it is called the XL Center.

4. My recollection of the event was faulty. When I have told this story to people I have claimed that neither of the teams made the playoffs that year. I apologize for the unintentional misinformation. The Whalers lost to Montreal in the first round of the playoffs.

5. Since 2015 it has been called the Omni Mt. Washington Resort.