2002-2005 TSI: Bringing AxN to Market Part 2

Selling newspapers on the use of AxN. Continue reading

AxN was an Internet-based product developed and marketed by TSI. It allowed advertisers to send insertion orders (reservations for advertising space) to newspapers. It also managed communication between the two parties that culminated in the newspaper rep confirming the order. The process that Denise Bessette and I employed in designing and creating AxN, including the division of labor, was described here. Details of the system design are posted here.

Part 1 of the marketing of AxN is posted here. The narrative concludes with the signing of a contract by representatives of Belk1, the department store chain based in Charlotte, NC, to purchase AdDept, TSI’s administrative system for advertising departments of large retailers. Part of the plan for the installation was to use AxN for insertion orders. At the time none of the other AdDept retailers were using AxN yet.

In the previous thirty or so AdDept installations the scheduling of newspaper advertising in AdDept had almost never been very difficult. It was always the first part of the project that we got to work smoothly.

I encountered an unexpected problem in that area at Belk. The company had recently consolidated the administration of four of its divisions into the office in Charlotte. Each of the four previous newspaper coordinators was now working in the office there and managed the advertising for the same papers that they had before. Usually, I trained the manager of the coordinators or just the AdDept liaison about how the programs worked. He or she trained the individual coordinators. In this case there was, at least initially, no manager. I was expected to train each of the coordinators separately. Most of them had been scheduling ads manually and ordering them over the phone. Some had never even worked on a computer before. Worst of all, all four soon realized that there was no way that Belk would need four coordinators when AdDept was up and running. There was not much incentive to cooperate.

Eventually these issues were all resolved, but the delays that the process caused meant that the rollout of AxN would be postponed for a month or two. That was a headache, but it actually proved to be something of a blessing for TSI. It gave Denise and me some time to develop a plan for getting the newspapers aboard. Here is a list of the most important items:

  1. TSI’s accounting system would needed to be changed to accommodate the newspapers as customers. Because the client file used a three-digit number as the identifying field, this task involved a significant amount of programming.
  2. Belk would provide TSI with a list of its newspapers. For each we needed the contact name, phone, email, and address. These would be entered into TSI’s accounting system as (potential) customers. The three-character codes organized them by state. We also needed the name and contact information of the advertising rep at the paper.
  3. I wrote a letter to be sent to the newspapers. It would be signed by someone at Belk but mailed by TSI. The purpose was to ask them to participate in a three-month test period of AxN with no charge. Afterwards they would be asked to continue to use the system with a monthly fee roughly equal to the price of one column inch of advertising. One full-page ad in a broadsheet contained over 120 column inches.
  4. Each newspaper would be sent the AxN: Handbook for Newspaper Users, a copy of which is posted here. TSI would also provide telephone support, but we hoped that it would seldom be needed. We knew how to make systems that were easy to use.
  5. At the same time the newspapers would be sent a contract for the test period. It emphasized that there was no charge for three months and that TSI was not acting as an agent for Belk. It also limited TSI’s responsibility to making a good-faith effort to address all reported problems in an expeditious manner.
  6. After a week or so someone representing TSI would need to call the newspapers that had not returned contracts.
  7. As soon as signed contracts were received, a TSI employee would activate the papers on the company’s accounting system and on the AxN database. Then he/she would notify the appropriate coordinator at Belk to change the field on each variation of the newspaper’s record on the pub table in AdDept.
  8. I would carefully monitor the processing of the first batch of orders. The system had never been stress-tested.
  9. A second letter (from me) and a permanent contract would be sent to the paper after two months. It emphasized that either side could cancel the contract at any time with one month’s notice. The language about agency and responsibility was the same as in the contract for the test period. The starting date was at the end of the test period. There was no ending date.
  10. When the contracts were returned the client records in TSI’s accounts receivable system were marked as active, and the newspapers were billed for the first month or quarter (their choice).
  11. After a week or so someone representing TSI would need to call the newspapers that had not yet returned contracts.

This was by and large a good plan, but it had one rather obvious flaw. None of TSI’s current employees was suitable to play the role of “someone representing TSI” in steps 6 and 11. The programmers, including Denise, were far too busy with request for custom work in AdDept. The slot of marketing director at TSI was empty. I did not trust the administrative person to do this. That left only me, and I was notoriously bad at interactions by telephone. I have always hated talking on the phone, and people can often sense my discomfort. Besides, I wrote all of the new code. It was unquestionably a bad idea for the developer and the sales rep to be the same person. The sales person needs to know how to work with the potential customers, not the machine.

Denise devised a great solution to this problem. She informed me that one of her husband Ray’s cousins, Bob Wroblewski, sometimes did similar work for companies on a commission-only basis. She also came up with a sliding scale of commission rates. It was high in the first year and decreased in subsequent years. After three (or maybe five—I am not certain) years, there would be no commission.

We invited Bob, who lived in Rhode Island, to come to TSI’s office in East Windsor to discuss the matter with us. He liked what he heard, and I was favorably impressed with his experience and communication skills. He agreed to take on the job for Belk’s papers. After that we would assess how well the arrangement worked for both parties.

In reality it worked very well indeed for all of us. Bob was able to persuade all of the papers to agree to the test period. On that fateful day that Belk sent its first batch of insertion orders to TSI my recollection is that more than one hundred papers were involved. The AxN programs flawlessly handled the orders and wrote the appropriate records on the data files. Emails were then sent to all of the newspaper reps. Very little time lapsed between the sending of the emails and the reps signing on to look at the orders. That surprised me a little.

Then a terrible thing happened. TSI’s trusty AS/400 locked up! No one—not even TSI employees—could do anything. I signed on to the system console, for which the operating system always reserved the highest priority. I was able to examine several job logs, and I determined that one of the steps that was being executed as soon as a rep looked at an order was performing an unexpectedly high amount of disk processing and using an inordinate amount of memory. I killed the interactive jobs for all of the newspaper and made sure that no one else could start a new session until the problem was addressed.

This was one of the tensest situations that I had faced in my career. I had to fix this problem, and fast. The step that I had determined was jamming the system would not be necessary until the rep decided to print the order or maybe it was the option to download the order as a csv file. I changed the code on the fly so that the onerous step was postponed until it was necessary. I hoped that that would spread out the activity so that the system was not overwhelmed right after a new order was processed.

There was no time to test what I had done. I removed the routine from the initial opening of the order and installed it in the routine that might be executed later. We then sent an email to the papers with an apology and a request that they try to sign in again. This worked much better, and, in fact, AxN never had any notable performance problems again.


After Belk had been running successfully on AxN for a few months, we decided to take our show on the road. Bob and I flew to California to meet with employees from two AdDept clients, Robinsons-May2 and Gottschalks3. We enjoyed a pretty good relationship with both of them, and I wanted them to feel comfortable about working with Bob. I think that we spent only one afternoon at each location.

I don’t remember the details of the travel arrangements. We must have rented a car and driven from the L.A. area to Fresno. I don’t remember where we stayed or what we ate. I only remember that I was limping when I got off the plane, and I explained to Bob that I had tendinitis in my IT band. He said something like, “Don’t we all?”

Robinsons-May was quite interested in what we were doing with AxN, but they did not go crazy over it. When I later asked them to let us approach their papers, however, they quickly agreed, and Bob was eventually able to sign up almost all of their papers, including the L.A. Times and the Los Angeles News Group, which included the Daily News and a group of suburban papers.

Some IT guys attended our demo at Gottschalks. They uniformly thought that our approach was great. However, the newspaper manager in the advertising department, whose name was Stephanie Medlock, had never used the faxing feature, and I never persuaded her to use AxN either.

The trip was worthwhile. The people in both advertising departments had an opportunity to meet Bob, and he had a chance to see what it was like in an advertising department. Bob I got to know each other a little better, and Bob got a better idea about how AxN fit into the process. However, I don’t think that he ever comprehended why it would be very difficult for us to approach advertising departments at places like Home Depot or Walmart—who did not have AdDept—about using AxN.


Jenifer, Ali, Denise, and Bob at L&T’s office in Manhattan. This was the only photo of Bob that I could find.

Bob also accompanied Denise and me on a trip to Lord & Taylor4, the May Company division with headquarters in New York City. We took Amtrak and a taxi. I did not have any recollection of that trip at all until I found the photo that Bob appeared in. I don’t know when we went, but it must have been before 2005, the year in which I purchased my Cascio point-and-shoot camera for our second trip to Italy and stopped purchasing disposable cameras.

We met with Jennifer Hoke and Ali Flack, the two newspaper coordinators. I know this because I wrote their names on the reverse side of the photo that I found.


On the morning of October 14, 2003, I served as a pall bearer at a funeral in Passumpsic, VT, for Phil Graziose, the husband of my wife Sue’s good friend, Diane Robinson. After the funeral I drove to Providence, RI, for the wake of Bob’s wife. I have only attended perhaps a dozen wakes and funerals in my adult life. It was stunning to do it twice in one day.


Bob continued to represent us in dealings with newspapers until we ran out of prospects. From the beginning it was a mutually beneficial relationship. Bob earned a good amount of money in commissions, and the AxN product complemented AdDept very well right to the end.

Over the years Bob and I had very few interactions other than the ones that I have described. Neither Denise nor I ever monitored his conversations with the newspapers. I always suspected that he may have overstated how important AxN was to the retailers who paid for the newspaper ads, but what do you want? He was a salesman.


1. The people and events involved in the installation of AdDept at Belk and TSI’s relationship with the company are described here.

2. Robinsons-May was the May Company division based in North Hollywood, CA. My adventures in Tinsel Town are recounted here.

3. Gottschalks was an independent chain of department stores based in Fresno, CA. The company’s AdDept installation—including one of the worst experiences of my life—is discussed in some detail here.

4. The twenty-year relationship between TSI and L&T is explored in the blog entry posted here.

2000 January TSI: Mike and Denise at PartnerWorld in San Diego

Fun and frustration. Continue reading

In the late nineties Denise and I had decided that we needed to investigate ways for TSI (or at least the two of us) to develop a new product or service and to modernize, if possible, our work on the AS/400. In late 1999 we learned about PartnerWorld, a convention for IBM’s business partners that was scheduled to be held in San Diego in late January of 2000. We decided to attend. Our objectives were two-fold: 1) to hear about IBM’s approach to the Internet; and 2) to meet other vendors with whom we might team up. I also bought two tickets for the San Diego Opera’s performance of Verdi’s Il Trovatore on Tuesday, January 25. We decided to spend the last day at the zoo.

This must be in SD. Everyone in New England wears a coat in January.

On Sunday, January 23, Denise’s husband Ray drove her to Bradley International. I met them there and took a photo or two. Since we gained three hours en route we probably landed in San Diego in the afternoon. The airport was surprisingly close to Seaworld, Coronado Island, and downtown. I was accustomed to fairly long drives from airports to downtown locations. We boarded our rental car at Avis. The weather was fantastic throughout our stay.

Click to enlarge.

I had booked rooms for us at the Best Western Inn by the sea in La Jolla, which was about a twenty-minute drive from the airport and the conference center. This was an excellent choice. It was a nice hotel that was reasonably priced and within walking distance of La Jolla cove. I seem to remember that Denise and I walked down to the beach as soon as we had gotten settled. There we saw both a beautiful stretch of sand and a large group of seals or maybe sea lions. Both species liked to hang around in the vicinity.

I found no notes about this trip. I found about ten photos that I took with disposable cameras. I must have had two and switched halfway through the trip; there are two different sizes of photos.

I bought a copy of Frommer’s guide to San Diego. I know that I used it to find the hotel because there was a business card marking the page for it. It said the prices were “moderate”, and they included a continental breakfast and free parking. A map was evidently torn out of the back of the book.

The business card was from Yvonne Carl, whose job was “Customer Advocate” at The 400 Group in Dedham, MA. By the time that I wrote this entry in 2023 I had no recollection of her or the group. When I tried its website, I was treated to a large and graphic ad for a combination flashlight and male sex toy.


The conference: On Monday we drove to the gigantic conference center and parked in the basement. When we registered we each received a faux leather black duffel bag, some printed materials, and an orange PartnerWorld tee shirt. Mine, for some reason had “Morpher” on the back. Denise’s had something equally meaningless.

The first event was the “kickoff” in a very large auditorium. I don’t know how many people were there, but the total attendance at the conference was about 4,000. Lou Gerstner, IBM’s celebrated Chairman, did not attend, but he sent a video. His message was that IBM was now all about e-business, by which he seemed to mean using the Internet directly or indirectly for commerce. IBM wanted everyone to use its servers and, more importantly, services. Another big emphasis was on the object-oriented programming called Java1 and JavaBeans2, both of which were developed by Sun Microsystems and licensed to everyone at no charge.

Sam Palmisano,

I remember two speakers. A lady who was in charge of marketing claimed that IBM “owned” the term e-business3. This was in reference to an advertising campaign that had associated IBM with the term. The other was Sam Palmisano, the number two guy at IBM, who must have thought that he was addressing the IBM sales force. He was very upset at EMC and Sun Microsystems, who were evidently using former IBM employees—of whom there were a large number—to undercut IBM on some accounts. He used the phrase “kick butts”, which seemed totally out of place for a gathering of people who had worked with IBM for years.

Denise and I usually split up to attend other presentations. In the only one that I remember a panelist said that in hiring you should always get the best person available. This was undoubtedly good advice, but I had learned that it was also crucial to find a way to keep them no matter what happened to your business.

AS/400 sign-on screen.

We also visited some exhibits that were sponsored by third parties. At the time we were on the lookout for ways to provide a GUI4 front end for AdDept that we could implement without a great deal of work. We did not find anything of interest.

One of our major objectives was to make contact with people from other companies with which we could partner for mutual benefit. We were disappointed in this endeavor. IBM was not interested in helping its partners find partners. It wanted its partners to tell their customers to buy IBM computers and services.


Sinbad.

Entertainment: I think that the comedian Sinbad performed on Monday evening. Denise and I attended. He began by telling the audience that he was a Mac guy. At the time Apple was not yet a major player in either servers or the Internet. Its computers were good for designers, but most people in business had little use for them. I was not very impressed with the rest of Sinbad’s routine either. I don’t think that he understood the nature of the audience.

On Tuesday evening we went to the San Diego Opera to see Il Trovatore. I remember being disappointed that the members of the orchestra did not take time to throw a baseball around during the overture. I also remember being very tired. In the last act I had to fight off drowsiness, and I was unable to prevent various Warner Bros. characters such as Sylvester and Bugs Bunny from appearing on the stage.

I remember that Denise and I were very impressed with the soprano who sang Leonora5. She rightly judged the arias to be beautiful. I also was surprised. I had listened to the opera several times and had never before been so impressed with these pieces.

On Wednesday Denise and I attended a party in the conference center. The music was supplied by what was left of the Beach Boys. Mike Love and Bruce Johnston were definitely there. Brian Wilson and Al Jardine were not. The other members of the band on the stage were much younger than Love and Johnston, who were both pushing sixty.

You won’t find any pictures of Mike Love without a hat. Bruce Johnston is on the left

There was nowhere to sit. Perhaps they expected people to dance, but this was a group of uber-geeks, predominantly male. Many may not have even heard of the Beach Boys. A few people may have danced, but I never would unless I had at least ten beers. I was at least nine short of that mark.

Two old guys singing about hot rods and surfing seemed weird in the twenty-first century. None of the magic of the performance that I witnessed at the concert at U-M (described here) remained.


Private experiences: I remember having two suppers with Denise. We went to a Mexican restaurant in Old Town one evening. I am pretty sure that we also went to a Chinese restaurant in La Jolla. I don’t remember where we ate lunches or breakfasts. Denise probably skipped some of these meals. When we ate together we almost exclusively discussed what we could do to enhance the business.

I don’t see any ear flaps. They must be seals.

We also spent some time walking up and down the beach and viewing the seals from a safe distance. The entire experience was at once exhilarating and disappointing. We were already starting to focus on using the Internet for insertion orders. We both had moderate confidence that we could make it work, and we were excited about the challenge. It was disheartening that we found nothing of value with regard to modernizing AS/400 applications.


The zoo: We spent the entire last day at the famous San Diego Zoo. We saw a very large number of animals, but the foliage used to establish the settings for the animals and the ambience of the zoo was nearly as stimulating.

I took dozens of photos with disposable cameras. This type of camera was totally inappropriate for a visit to the zoo. It had no ability to zoom or adjust the focus. They were not stored digitally. I had to take photos of the photos with my digital camera. That process lost some of the resolution. However, fuzzy memories are better than none.

The only fairly distinct memories that I have of the experience involved the panda exhibit. We began our visit there, and on that occasion we stood in line for a long time. When we finally got to the viewing area, the panda was very visible. We came back in the afternoon and got a better look.

We went to at least two shows. One of them involved birds that flew around but always returned to the trainer on command. The other featured a couple of big cats.

Here is a selection of the other photos in no particular order.


I don’t remember the trip back to Connecticut.


Epilogue: The result of TSI’s search for an Internet product was AxN. The story of that project begins here. In the spring of 2006 Sue Comparetto and I returned to San Diego for a short vacation. That trip is described here.


1. I had read ten books on Java, and I did all of the exercises in each. I could do what they asked, but I could see no way to do most of what I wanted to do. On the AS/400 (and presumably on other machines as well) a Java Virtual Machine needed to be installed and configured. IBM put all of this stuff under the rubric of Websphere. The implementation on the AS/400 had horrendous performance compared to programs in the native environment.

2. JavaBeans are classes that encapsulate one or more objects into one standardized object (the bean). This standardization allows the beans to be handled in a more generic fashion, allowing easier reuse of code.

3. I liked to tell our clients that TSI was working on an Internet-based system for convents and monasteries. We planned to call it “Monk E-Business”.

4. GUI stands for “graphical user interface”, which means using screens that take advantage of all of the properties of personal computers. AdDept’s screens were still text-based, which made them less attractive but not necessarily less functional for the tasks that they performed. GUI front ends took advantage of the mouse and displayed information using colors, images, and such things as check boxes, radio buttons, text boxes, and pull-down windows.

5. We were right to be impressed. I discovered twenty-three and a half years after the fact that Leonora was played by Sondra Radvanovsky. At the time she was an up-and-coming star. Within a decade so she was an international diva recognized both for her singing and her acting ability. She gave several legendary performances at the Metropolitan Opera.

1984-2014 TSI: Denise Bessette

Programmer becomes partner. Continue reading

TSI’s first, last, and best programmer was Denise Bessette. The beginnings of her career at TSI are documented here. At some point in the second half of the eighties she decided to finish her undergraduate degree in economics and mathematics at Smith College in Northampton, MA, and then get a masters degree in econ at Trinity College in Hartford. She lived in Stafford, which is forty-two miles from Smith and thirty-two miles from Trinity. She commuted to both schools. During this lengthy period Denise continued to work part-time at TSI. She also raised her son Chris. Frankly, I don’t know how she did it. She never seemed burnt out or exhausted.

After she graduated she returned to work full time. At that time I named her vice-president of application development. I also arranged that Denise could share a portion of Sue’s office. At the time I did not think that there was much more that I could do. The layout of our office in Enfield (described here) provided for only two offices. Sue had the corner office. The other one was used by our salesmen. I worked in the computer room.

This arrangement seemed to work fairly well for a while. In 1994, because of TSI’s “second crisis” (described here), Denise was able to establish herself in that office. A few years later Denise decided that she needed to try to work at a company in which she had more control over her situation. This prompted TSI’s “third crisis”, which is described here.

After that situation was very pleasantly resolved, Denise and I worked productively as partners until the company was dissolved in 2014. She was in charge of getting the programming and support done and hiring the technical staff. She also continued to handle the payroll. The administrative and sales people reported to me. I continued to do the sales calls, demos, installations, and training. I also spent countless hours researching alternative approaches to our way of doing business.

After TSI moved its office to East Windsor and installed a network with a connections to the Internet, Denise handled all phases of it and worked with our clients to establish and maintain access to their computer systems. I was more than happy to let her deal with those issues.

She also managed the people who cleaned the office and a few other similar functions.


Memories: Denise caught on to my style of programming faster than any other coder that we hired. I was somewhat upset when she went part-time to be able to finish college. The silver lining was that it was unlikely that she would quit before she got her degree, or as it turned out, degrees.

In the eighties Denise sometimes brought her son Christopher into the office. She stashed him in the supply closet. No, she did not shut the door. He seemed to be content with whatever she gave him to play with there.

I remember that on one occasion Denise invited Sue and me to supper at the house in Stafford where she lived with her husband Ray for supper. It was a very nice house with a deck. The heating was provided by one or two stoves that burned wood chips. I had never seen such a thing.

That was the only time that we visited them. If you are wondering whether we reciprocated the invitation, the answer is no. I am not sure why, but we almost never invited anyone over to any of our residences in Connecticut. We probably were still living in Rockville.

I played golf with Ray and his dad a few times. They liked to play at Grassmere, a short public course in Enfield with only nine holes. I seem to remember that one hole had a huge tree right in front of the green. If you did not hit your drive far enough, your only shot to the green was to try to hit a wedge or nine-iron over the tree.

When we hired Denise she was a smoker. In the late eighties she quit cold turkey at about the same time that Sue, Patti Corcoran, and my dad also quit. I don’t remember her getting irritable or fat during the drying out period.

On one occasion her kitchen sink got backed up because Denise poured instant mashed potatoes down it. I bought her a box of instant mashed potatoes as a memento. Later I kicked a dent in one of our cabinets when I got upset at a client. She bought me an inflatable Fred Flintstone to punch when I got angry. It is still in the basement in 2023, but I haven’t tried to inflate it in a few decades.

Denise knew that I read quite a bit. She was taken aback when I casually remarked that I did not enjoy reading female authors, especially ones in the science fiction or fantasy genres.1 On her recommendations I read several Anne Tyler books. They were all fairly good, but I had to admit that Breathing Lessons was close to a masterpiece.

I was always envious of Denise’s cars—a sporty Mazda when she started working for us and a string of BMW’s thereafter. When in 2007 I bought my sapphire blue Honda Accord coupe, she said, “That sure doesn’t look like my grandmother’s Honda!”

She was almost never ill in the thirty years that I worked with her. Then again, neither was I. I remember that she got an infection from inner-tubing on the Farmington River on one of TSI’s summer outings. We never tried that again.

Denise and I enjoyed a very productive trip together when we attended the IBM PartnerWorld convention in San Diego in 2000. The details are described here.

Denise drank mostly tea and Diet Coke in cans.2 She ordinarily just dipped the teabags in the hot water once or twice. I’ve never seen such a weak beverage. Her favorite was Earl Grey. I purloined for her envelopes of tea from the hotels at which I stayed. She seldom took a lunch break; she just grazed on what she brought with her.

At some point in the nineties Sue Comparetto, Denise, and I attended a performance of Carmen at the Bushnell Theater in Hartford. We all enjoyed the opera well enough, but I was disappointed that, as usual, Sue was late and so we missed the talk that was presented before the show.

Several years later Denise and I spent an hour or two at the Wadsworth Atheneum in Hartford. She wanted to show me some impressionist paintings. They did nothing for me. I am a Philistine when it comes to art.

Denise was afraid of escalators. She avoided them if possible. If not, she was very tentative. She did not like the moving sidewalks at airports, either.

When Christopher was in high school Denise told me that his best friend was a girl in his class. She alleged that they were just friends. Although this sounded preposterous to me, I kept my mouth shut.

Competition.

I remember when Christopher graduated from high school and was in the process of selecting a college. Denise wanted him to go to a good school in New England. He wanted to go to Penn State. I advised her to tell him that he would have a better chance with the girls at a local school. At PSU half of the male students were linebackers on the football team. I doubt that she took my sagacious advice. He became a Nittany Lion.

She especially did not like it when Christopher joined a fraternity in State College, but he somehow survived the experience, and Denise is now a grandma.

Their cottage was much smaller and a few blocks from the Sound.

Denise loved bodies of water—oceans, lakes, ponds, rivers, anything. She was always happier when she was close enough to experience a body of water through any sense. For years she and her husband Ray had a cottage in Old Saybrook near the Long Island Sound. Several times they took vacations in Aruba.

In 2013 Denise and Ray sold both their house in Stafford and the cottage and moved to Cape Cod. I saw her only a few times in the last year that we worked together and never since.


Business Relationship: For the most part Denise and I had a very productive relationship. Largely it was a case of staying out of each other’s way and (after I made her a partner in 1997) coming together in November and December to evaluate progress and distribute bonuses.

A blog entry about the agendas for the periodic meetings that the two of us enjoyed from 2001 through 2006 has been posted here.

Denise provided some needed organization and discipline to TSI’s approach to programming. My “cowboy coder” philosophy dictated that when I was at a client’s site, and someone complained about a problem, I would immediately investigate it. I often was able to fix it on the spot within a few minutes. This often made me a hero at the client’s office, but a pain back at TSI. It was not easy to isolate all of the things that I had changed, bring them back to the office in an orderly manner, and integrate them into the master copy of the system without disrupting processes used by other clients. Keep in mind that I installed thirty-six AdDept systems, and they were all running the same code.

I eventually had to refrain from addressing any problems at a client’s site. I documented them but did not change the code. … All right, I’ll fess up. Sometimes I could not keep myself from making changes that I was 100 percent certain would not interfere with what was being done at the office. Denise was not a bit happy when I did this. Perhaps we were fortunate that eventually our clients lost the willingness to pay for me to travel to visit them.

The only other point of contention between Denise and me involved research. Both of us knew that the platform on which we had built AdDept–BASIC programs on the AS/400–was considered obsolete by many people in the world of data processing. In most cases these people had veto power over a purchase of our system. It was generally a waste of time to try to persuade them that their evaluation was erroneous. They were hired as experts. We were just potential vendors.

Denise and I agreed that the ideal solution would be to move the whole system to the Internet to avoid the standards that were being established by IT departments. This approach is now called Cloud Computing. However, we were never satisfied that we could do it without man-years of work and considerable expense.

If there was no pathway to the cloud-based approach, the issue was whether the problem was BASIC or the AS/400. I thought that we should investigate the programming languages that coders were using on platforms outside of IBM. At that time the most popular languages were C and C++. C was somewhat similar in structure to BASIC. C++ was its object-oriented version. I spent some time researching the IBM version of C and concluded that a transition to C was possible but unquestionably difficult.

For reasons that I never understood Denise was quite upset at me for spending any time investigating this possibility. I had absolutely no intention of asking her to convert the programs. I was just trying to see whether it was a possibility.

The other side of this coin was Denise’s advocacy of converting all of our BASIC programs to a version of RPG, a language that was popular on the AS/400 but nowhere else, dubbed ILE.3 I never understood the reason for this, but it kept the programmers busy after the requests for programming began to dry up. So, for the most part I kept my opinions to myself.

After Denise moved to the Cape she only came into the office a few times a month. She was in rather constant communication by telephone with Jason Dean, who, at that point, was our only programmer. I liked it a lot better when Denise was in the office all of the time, but my philosophy had always been to take advantage of whatever time she could give me.


1. I need to explain this. I have no doubt that women can write as well as men by virtually any measure. In 2023 (as this is being written) they definitely dominate the publishing industry. However, I contend that women have a basic fantasy about being rescued, and men have one about being heroic. I contend that this is not cultural but innate. Nature, not nurture.

I find that reading about the latter fantasies more interesting than the former. Is that a crime? I have never like a science fiction or fantasy book by a female author. Several times I got suspicious in the middle of one in which the author used initials or a pseudonym and looked up the author used initials or a pseudonym. After looking the author up and discovering the secret I stopped reading. Before you ask, I have never read a single word of the Harry Potter books.

2. I always thought that cola from plastic bottles tasted a little better. For some reason the two liter bottles are always cheaper and usually on sale somewhere. I like both Diet Pepsi and Diet Coke equally. I always have bought whichever one was cheaper. After the business closed I switched to the caffeine-free versions.

3A 220-page document from IBM that aims to show why ILE is a superior approach can be viewed here.

1981-1988 Life in Rockville: Other Events

Just the two of us. Continue reading

No monumental events occurred during our seven and a half years in Rockville, but I remember all kinds of smaller ones.

Sports

Jogging: I continued to go jogging a couple of times a week, but Rockville was much too hilly for an occasional runner like me. I drove my car a mile or two into Ellington to find a surface that was relatively level. I took Upper Butcher Road, which turned into Middle Butcher Road and then Windemere Ave., up to Pinney Road (Route 286). I parked my car near the intersection.

I ran up Windemere to Abbott Road, where I turned right. I ran north alongside the golf course before turning on either Middle Road or Frog Hollow Road to return to Pinney Road. The only problems that I ever encountered were dogs. A few barked ferociously and came within a few feet of my ankles, but none ever bit me.

Basketball: During the winter of 1987-88 Tom Corcoran invited me to watch a basketball game that included some players that he knew from work. It was held at a high school gym. I can’t remember if Sue came or not. The game itself was not a bit memorable, but at halftime a door prize was awarded. It was a pair of tickets to a Hartford Whalers game, and my ticket had the winning number.

Hockey: You really should listen to “Brass Bonanza”, the Hartford Whalers’ fight song while reading this section. You can find it here. It will open in a new tab.

I had only attended one hockey game in my life, an intramural game at U-M. The tickets that I won were for the last game of the season. It took place in the Civic Center3 in downtown Hartford. The opponents were the Pittsburgh Penguins.

In those days there were nineteen teams in the NHL. Sixteen of them made the playoffs. At the time of the game the Whalers had already clinched one of the last playoff spots4, but the Penguins had been eliminated. So, the game was meaningless for most purposes.

The Whalers were clearly the better team, as even a neophyte like myself could discern. They held a 2-1 lead going into the third period. The home team continued to dominate play, but they could not get the puck past the Penguins’ goalie. At the other end the Penguins only took four shots, but three of them ended up in the net. So, the visitors won 4-2.

Art Slanetz also took Sue and me to a Springfield Indians hockey game. I don’t remember much about it.

Golf: I played a few times with Denise Bessette’s husband Ray and his dad. His dad was even worse at the game than my dad. I just could not afford to play regularly; golf was too expensive.

Television

Spare me Kirstie Alley.

We had cable in Rockville. In the days before bundling it was reasonably priced. I watched a lot of college football, and we watched a few shows in the evening, especially Thursdays. NBC showed Cheers and Frasier. I could not get into Seinfeld.

We also had the Playboy channel for a while. Its productions were awful . One show featured a woman from England. They introduced her with “And now, from across the Pacific …”

In the mornings I sometimes went downstairs to do exercises. I remember two different shows that I watched. One had a different woman leading every day. The other one, Morning Stretch, had only one hostess, Joanie Greggains. One of her favorite sayings was, “Your grew it; you lift it!”

Pets

At some point Puca and Tonto, our tortoise, died. Thereafter the home-made snake cage in the barnboard bookshelves remained empty.

I know that we had guinea pigs in Rockville for at least a couple of years. The last one was an all-white Peruvian that I named Ratso. He loved to be petted, and he whistled whenever I did. Unfortunately, he had a tumor on his belly, and it eventually killed him.

Slippers could win this competition.

Somehow we ended up with a very nice black rabbit named Slippers. That little guy could really leap. He could jump from the floor to the top shelf of the bookshelves, which was more than six feet off of the ground.

Slippers had a bad habit of chewing on electrical cords. I went to a local pet store that had a very knowledgeable proprietor. I waited until she was free. I then approached her to ask what I could use to prevent a bunny from chewing on the cables. She quickly answered, “Nothing.”

Slippers had a stroke, and we brought him to the vet. While we were there he let out a blood-curdling cry—the only sound that we ever heard him make. He was dead. I think that that was the saddest that I had ever felt.

In the summer of 1986 a stray cat that hung around the Elks Club gave birth to a litter of three in the courtyard behind our house. One was mostly white, one was tuxedo-colored, and one was black and white with a black mask like a raccoon’s. The tuxedo-attired one had short hair, perhaps inherited from his father; the other two had long hair. At first we called them Whitey, Blacky, and the Coon Cat. Based on her disposition, we think that Whitey was female; the other two were males. Sue wrote a children’s story about them and read it to Brian and Casey Corcoran.

We did not really plan on having cats as pets, but it did not seem too likely to us that all four of them would be able to survive the winter. We did not want to be responsible for that. So, I embarked on a plan to trap them. I bought some Purina Cat Chow1 and put a bowl of it in the courtyard about ten feet from our kitchen door. Every day I moved the bowl closer to the door. Then I left the door open and put the bowl in the kitchen. The two males came in, but the female was too timid to enter the house.

This photo of Rocky was taken by Sue. It is attached by a magnet to our refrigerator.

When the bowl was well inside the kitchen, and I knew that both male cats had come in to eat, I snuck out the other courtyard door and shut the kitchen door from the outside, thereby trapping them in the kitchen. The Coon Cat, whom we renamed Rocky shortly thereafter, threw himself at the door over and over while Blacky (later named Jake) sat in the corner and calmly assessed the situation.

I bought a litter box and some litter. As soon as they had grown accustomed to being with humans, we took the boys to the vet for their shots and to get them fixed. We kept our two new feline friends in the house all winter. In the spring we saw their mother hanging around the Elks Club, but there was no sign of their sister.

Rocky and Sue in the snow.

In the spring and summer we let Rocky and Jake roam wherever they wanted. When they wanted back in, they would wait patiently in the courtyard for someone to open the door.

In early October of 1987 Rocky did not come home for a couple of days. When he finally came to the door, his face and chest were covered with blood. We took him to the vet. He had a broken jaw. The vet wired it, and they kept him for a few days because we had a weekend planned in Washington (described above). All the staff loved him.

We brought Rocky home. Within twenty-four hours he broke the wire on his jaw. With his eight remaining lives he never looked back and lived for another seventeen years. He was incredibly athletic. I once saw him vault/climb the nine foot stone wall in our front yard in one smooth motion.

Jake was much less sociable than Rocky, but he was nearly as good an athlete. One afternoon while I was napping in the bedroom, I heard a very strange noise just outside of the window. It was the sound of Jake climbing the drain pipe for the rain gutter in hot pursuit of a squirrel that was taunting him from the ledge of the bedroom window. I don’t think that he got that squirrel, but he did figure out how to get down on his own.

Games

D&D: In the first few years after we arrived back in Connecticut, I staged a few dungeons. The best was when the debaters from Wayne State came to visit us as described above.

After that Tom Corcoran was always eager to play. Sue could usually be talked into it. Sue’s sister Betty and some of her friends could occasionally be coerced. We tried to talk a few clients into trying it, but there were no takers.

Patti Corcoran’s favorite game.

Board Games: We played a lot of board games with the Corcorans. We also played fairly often with Sue’s sister Betty. Her favorites were The Farming Game and Broadway. Sue and I occasionally played Backgammon together.

Murder Mysteries: It was easier to get people together for a Murder Mystery party, which became fairly popular in the eighties, than it was to arrange for a D&D adventure. We bought several of these games, which were sold in toy stores. The idea was that everyone was assigned a character and given secret information about the character. Only the murderer was allowed to lie. Then everyone guessed at the end.

We only played a few of these games. The quality was very uneven, as it was with the board games2. In one of them the most important clue was in the very first paragraph of the description of the setting that was read aloud. When we played it, the player who had that character (Ken Owen, introduced here) did a vivid portrayal of his role in that setting. The game was ruined. It was not his fault; he was expected to get into his character; the game was just poorly designed. Another problem was that you could only play each one once.

Camping

I have always loved camping, and when I say camping I mean sleeping on the ground in a tent that one set up for oneself, not sleeping in an RV that has more electrical doodads than a hotel. Sue liked camping, too, but the sleeping on the ground part proved to be too much for her. She bought a fold-up cot with a mattress that was about 2″ thick. That proved to be a pretty good compromise, and that mattress got considerable use after our camping days ended.

On a few occasions we spent a couple of days on our own at Mineral Springs Campground in Stafford Springs, CT. This place had spaces for a lot of trailers. Some people spent every summer there for years. We always stayed in the “primitive” areas, which were just plots set aside for people who eschewed electrical and plumbing hookups in the woods. We set up the tent and scoured the woods for firewood. On some occasions we needed to supplement what we could find with wood purchased from the campground’s store.

This is the headquarters building. There were arcade games and a ballroom inside, as well as a store..

The campground had a headquarters building in and around which all kinds of activities were scheduled. There were also several areas designated for volleyball and other sports. The small swimming pool did not interest me, but I think that Sue took a dip at least once.

Many kids were forced to spend time here, and the operators did their best to give them something entertaining to do while the adults sat around the campfire and drank beer.

I would have preferred something more rustic, but, after all, this was Connecticut. It had been civilized for more than three centuries.

I relished the challenge of creating a hot supper over an open fire. I was quite proud when the result actually tasted like a well-cooked meal. Sue’s favorite part of camping was making s’mores. I can’t say that I ever developed a taste for them. I preferred my graham crackers without the gooey stuff.

In the late eighties Sue talked her nephew, Travis LaPlante, and Brian Corcoran into joining us on camping trips. If she hadn’t, I doubt that either one of them would have ever slept outside.

This is the box that our tent came in. I found it in the basement. I don’t know where the tent itself is.

They were very different kids, but we all had a pretty good time. We played some board or card games together. I don’t remember the specifics, but the two boys enjoyed them. They also enjoyed tramping through the woods looking for firewood. Travis liked playing with the fire itself.

We tried a few other campgrounds after we left Rockville in 1988. Those adventures are detailed here.

Health

Not Jake, but similar.

My health, with one exception, was fine throughout our stay in Rockville. During the winter of 1987-88 we kept our two little buddies, Rocky and Jake inside the house. Therefore, we put out a litter box for them, and they used it.

One day Jake scratched me on the back of my left hand. I took care of the wound, but it would not heal. I ran a very slight fever, and eventually a bubo appeared under my left armpit. I continued working, but I could only concentrate for a couple of hours at a time before I needed to take a nap.

We did not have health insurance, and I had not seen a doctor since my knee healed. However, I knew that I needed medical help. I made an appointment with a doctor whose office was within easy walking distance. He asked me if my vision had been affected, which would have been an indication of toxoplasmosis. I answered that it might have been, but I was not sure. It was not significant. He told me to come to the emergency room at Rockville General Hospital at 9 a.m.

He met me when I arrived, and we skipped the usual ER routine. He lanced my bubo and gave me a week’s worth of antibiotics. As soon as he lanced the bubo I felt much better, but the antibiotics did not solve the problem. A week later he lanced again and gave me a different antibiotic. This was repeated one more time.

As soon as the third antibiotic circulated in my system, the wound healed rapidly, the bubo never formed again, and my fever disappeared. In short, I was cured.

I don’t remember what the doctor billed me for this treatment, but it was extremely reasonable.


Sue’s health problems were more chronic than mine. She had put on some weight in the time that we had been together. By the mid eighties she was having real problems sleeping.

She snored fairly heavily when she did get to sleep, and she would often wake up every few minutes with a start to catch her breath. She went to a doctor. He arranged a sleep study, after which he informed her that she had sleep apnea. I am not exactly sure what the difficulty was, but she got into a dispute with the doctor about something. I told Sue not to worry about the cost, but my efforts did not help the situation. She could be stubborn that way.

A good deal of time passed, and she only got worse. She finally got a CPAP3 machine that was connected to a mask that she wore in bed. She found it uncomfortable, but it did seem to help her sleep.

Unfortunately, I could tell that her mental acuity had deteriorated during this period. Evidently she just was not getting enough oxygen to her brain.


In late 1981 I received a phone call from Vince Follert. I knew him as a friend and fellow coach and teacher at Wayne State, as described here. I also knew that he had been diagnosed with colorectal cancer and had a difficult time with the treatment.

He told me that he had waited to call until he had some good news. This was not the fast-talking, wise-cracking guy that I knew from Detroit. He had obviously been through the wringer. I don’t even remember what the new was. It did not sound that good to me.

He insisted that the cancer had nothing to do with the Diet Pepsi that he chain drank. I did not mention the cigarettes. He seemed to be invested now in the power of positive thinking.

The next call that I got was a few months later. It was from Gerry Cox, not Vince. He told me that Vince had died. I was not surprised.


Effy Slanetz, Sue’s mother, contracted some kind of illness at approximately the same time in 1987 of 1988 that I got scratched by Jake. Her symptoms were similar to mine, and the treatments seemed similar. However, she did not make the instant recovery that I did. Instead, her disease dragged on for years. She never got over it.

Gardening

I got interested in vegetable gardening by watching two television shows on Saturdays. The one that I enjoyed the most was The Joy of Gardening with Dick Raymond. It was sponsored by Garden Way, makers of Troy-Bilt products. The other was Square Foot Gardening, hosted by Mel Bartholomew. He was a little preachier and more disdainful of other approaches.

Both hosts had books promoting their approaches, and I acquired both of them. Dick’s book was filled with lovely color photos. He had fairly instructions about the best way of dealing with each type of vegetable. The production values in Mel’s book were not as high, but he also knew his stuff. Both men argued that vegetables could be planted much more closely to one another than was done by most gardeners.

I did not have much space in the courtyard, and so I used their advice to maximize my yield. The open end of the courtyard was on the south, but the walls on the east and west sides limited the morning and evening sunlight. There was not much I could do about that. I imagined mounting huge mirrors, but I was never that fanatical. Besides, I was cheap

I grew a fairly diverse array of vegetables. I tried to do without pesticides. I used bacillus thuringiensis to thwart cabbage worms. I just picked the horn worms off of the tomatoes. The only insect species for which I resorted to chemical treatments to counter was Mexican bean beetle. These little monsters arrived en masse in early July and they attached so many larvae to the undersides of the beans that I could not keep up with them.

I had the most success with cherry tomatoes and sunflowers. My three cherry tomato plants produced over 250 tomatoes, and the vines were over twelve feet long. The secret for my success, I am convinced, is that I fertilized them with Slippers’ poops.

I also grew one plant indoors over the winter. It was not as big as the ones in the garden, but it produced a reasonably good output until white flies found it. My sunflowers were well over eight feet high, but the birds always harvested them before I did. I didn’t really care.

My onions were pitiful. The bulbs that I harvested were hardly bigger than the sets that I planted in the spring. Mel claimed that you only needed a 4’x4′ patch to grow corn, but I never had much luck. Corn really needs unrestricted access to both the sun and the wind.

Food

We ate at home most of the time. I usually skipped breakfast. I ate a piece of fruit if one was around For lunch I usually ate leftovers or, even sometimes in the summer, some kind of chicken noodle soup. I preferred the Lipton’s version that had “diced white chicken meat”, but I was not picky.

For outdoor grilling we used the hibachi that we brought back from Michigan for a while. Then we upgraded to an inexpensive barbecue grill with wheels from, I think, Caldor’s. It provided a means of regulating the distance between the fire and the grill. I did not understand how anyone could grill successfully without this feature.

We patronized a few local restaurants. Tasty Chick was a very good fried chicken takeout place on Regan Road just off of Route 83. The owners, Michael and Marie McGuire5, often were behind the counter. Michael would sometimes claim that they were almost sold out. All that remained, he explained, were “beaks and toes.”

We also liked to go to the Golden Lucky6 for Chinese food. The ginger chicken wing appetizers were to die for. Once in a while we thought that we could afford to go to J. Copperfield7 for a more elegant dinner and a drink.

Live Performances

Sue and I did not attend many concerts, but in October of 1981 we were among the 40,000+ in attendance at the performance of Giuseppe Verdi’s Aida at the Hartford Civic Center. In some ways it was not really an opera. The singers were all wearing cordless microphones, which is absolutely prohibited in most opera houses. Because of the Civic Center’s poor acoustics, they had to allow this.

The emphasis in this production was on spectacle. “The Grand March” scene included not just dancers, but elephants, camels, and, if I remember correctly, snakes.

Although it has, in my opinion, the best final scene in all of opera, Aida has never been one of my favorites. The producers of this extravaganza spent a half million dollars on the production. There was nothing left to hire top-notch singers. Even so, I think that everyone had a pretty good time. The New York Times sent a reviewer, Theodore W. Libby, Jr. He had a similar opinion, which can be read (for free) here.

The next year they tried to repeat the experience with a production of Turandot, an outstanding opera of imperial China by Giacomo Puccini (finished by Franco Alfano). We didn’t go, and nearly everyone else stayed away, as well. I am embarrassed to report that I had never heard of this opera at the time. If I had been familiar with it, I might have gone. In the ensuing years I have probably listened to it fifty times or more.

Sue and I also attended a few second- or third-tier concerts. I can remember three of them:


Garnet Rogers.
  • Sue and I went to see Livingston Taylor, James Taylor’s brother, perform at a coffee house in Hartford. It was a guy’s name followed by “‘s”, but I cannot remember it. I enjoyed it, but … My friend from U-M Raz (John LaPrelle) went to high school with James Taylor in North Carolina. He never mentioned Livingston, I presume.
  • We also saw Garnet Rogers, the brother of Stan Rogers. Stan’s album Northwest Passage, was one of the very few that I bought during this period. I heard Stan’s music on a show on WWUH radio that featured acoustic music. I still listen to the album on an mp3 player when I go walking.
  • Sue and I went up to the Iron Horse Cafe to hear Donovan. He was one of Sue’s idols when she was a teeny bopper.

In truth I was slightly disappointed by all of these concerts. They weren’t bad, but there was no thrill. By the way, I think that all three of these guys are still alive and performing.

Sue loved (and loves) every type of live music. She probably attended additional concerts with friends or by herself.


1. In the subsequent thirty-five years I have never fed our cats any product other than Purina Cat Chow. None of them has ever had an illness more serious than a hairball. When people tell me that their cats will not eat dried cat food, I always reply, “Maybe not in the first week, but they will eat it.”

2. The quality of some games was so bad that I could not believe that anyone had ever tried to play them before they were marketed. Others were clearly ripoffs of other games that took advantage of a popular movie or television show.

3. Stafford Springs is the least “Yankee” of all New England’s towns. Its principal claim to fame is its speedway. The main street of town is often filled with motorcycles. It feels much more like Kentucky or Tennessee.

4. CPAP stands for continuous positive airways pressure. Sue eventually found a much less intrusive model.

5. The McGuires ran Tasty Chick from 1975-89. It stayed open under separate management until the early twenty-first century. Michael McGuire died in 2021. His obituary is here.

6. The Golden Lucky opened in 1983 and closed in 1988. The sad story is documented here. We never had a bad meal there.

7. J. Copperfield was in business from 1982 to 1996.